The Sobering Truth: Why You Can’t Sell to C-Suite Executives

“Just stop,” spat the COO from across the table. “I don’t have time for this generic line of questioning.” I was two years into my first tech sales job, thinking I was doing everything right. I asked open-ended questions to unearth pain. Just like the sales books told me to do. Yet this COO kicked … Continue reading The Sobering Truth: Why You Can’t Sell to C-Suite Executives