Gong Labs Blog - Generate More Revenue with Better Sales Conversations

“#1 blog on the Internet for sales”

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Gong Labs

These “Hidden” Persuasive Language Techniques Are Used by Top Sales Reps

By Chris Orlob, July 12, 2018

Highly successful salespeople deploy tiny persuasive language techniques to sell more. Some of these techniques are so subtle, they’re barely perceptible: Like using “I” or “we” language at the right time. It’s a small switch, but these two first-person language types create completely different dynamics in your sales conversation. When you predominantly use “we” language (referring to your company rather than […]

Selling Skills

These 21 Sales Call Tips Are the Best You’ll Ever Read

By Gabby Hughes, July 6, 2018

Google “sales call tips.” In .43 seconds, you’ll see that the Internet is polluted with articles about making better sales calls. So what makes these the 21 best sales call tips you’ll ever read? They’re the only ones backed by data, rather than opinion. Our data team has analyzed nearly 2 million sales calls with […]

Selling Skills

7 Things to Consider Before Your Next Discovery Call

By Gabby Hughes, June 30, 2018

For any sales rep, picking up the phone to perform a discovery call is daunting. Even the most experienced reps consider discovery calls to be redundant, and sometimes awkward. But because discovery calls are a critical part of the sales process, it’s important to know what to say, and what to avoid. Our data team […]

Gong Labs, Sales Management

These Are the 12 Best Sales Process Tips of All Time

By Chris Orlob, June 19, 2018

The Internet is littered with articles about the sales process. So what makes this the best one you’ll ever read? It’s the only sales process post based on hard data. We used AI to analyze over 1M sales conversations that span 384,923 deals. Those sales calls were recorded, transcribed from speech to text, and analyzed […]

Selling Skills

11 Surefire Ways to Shorten Your Sales Cycle

By Gabby Hughes, June 18, 2018

Sales influencers have hypothesized about every phase of the sales cycle. They’ve come up with lots of tips and tricks over the years, mostly based on personal experience. But none of those influencers had access to the AI-driven analytics we use here at Gong.io. They tell us exactly what works and what doesn’t on sales […]

Selling Skills

How to Sell Against the Competition, and Win Every Time

By Chris Orlob, June 15, 2018

Selling is a zero-sum game. While you’re popping a champagne bottle because you know how to sell against the competition, your competitor is downing cheap whiskey to mourn their loss. Either way, when the drinks are done, you’ll both go back to square one with the same goal: Sending your competitors home with their tails between […]

Selling Skills

4 Ways We Use an AI “Sales” Tool for Customer Success and Support

By Ryan DeForest, June 11, 2018

At the end of the day, call data goes deeper than just the sales cycle. Here at Gong, the entire Customer Success (CS) org is dependant on AI for customer support to make sure our team, and more importantly, our customers are successful. How? Let me explain… 1. Seamless Account Handoffs by Having Instant Access […]

Gong Labs

Closing Techniques In Sales are Dead — This Data Explains Why

By Chris Orlob, May 24, 2018

I have some bad news — by the time you try those slick closing techniques you read about online, it’ll be too late. Your deal’s fate will already have been sealed. The actions you take earlier in the sales process define your outcome. Not even the fanciest closing technique can change that. Imagine an asteroid on a collision […]

Sales Management, Selling Skills

The Impact of GDPR on Sales Could Cut Your Pipeline in Half—Here’s What You Can Do About It

By Chris Orlob, May 18, 2018

Starting May 25th, the impact of GDPR on sales and marketing teams could force you to experience a serious pipeline drought. Why’s that? Because your contactable marketing list may be cut in half. The standards for achieving consent on your marketing list will become much higher, and a huge portion of many companies’ email lists will be considered non-compliant […]

Selling Skills

9 Sales Presentation Tips that Win Deals, According to New Data

By Gabby Hughes,

A brilliant sales presentation has a lot going for it. Unfortunately, the “best” ideas floating around the Internet will likely land you dead in the water. Why? They are based on intuition, rather than actual data. If you’ve followed us at Gong.io, you know we publish data from analyzing sales conversations with our AI-powered platform […]

Selling Skills

The 14 Best Cold Calling Tips of All Time for Salespeople

By Gabby Hughes, May 3, 2018

Try googling cold calling tips and see what happens. Thousands of articles will appear. So, why can we credibly claim that the cold calling tips in this article are the best ones you’ll ever read? Simple: They are based on real data, not intuition. Let us explain. At Gong.io, we have the largest database of […]

Gong Labs

The 12 Best Objection Handling Techniques for Sales You’ll Ever Read

By Gabby Hughes, April 27, 2018

Objection handling techniques, tips, and tricks for sales are all over the Internet. So what makes this the BEST post about objection handling you’ll ever read? Simple: it’s the only one based on hard data. Our team at Gong.io studied 67,149 sales call recordings from our database of over 1,000,000 recorded calls. We only included […]

Customer Stories

Cloudinary’s SDR Team Increases Meeting Conversion Rates with Gong.io

By Gabby Hughes, April 20, 2018

Offering the most feature-rich, online image and video management solution available, Cloudinary is the media management platform for developers and marketers. More than 5,000 customers and 300,000 users around the world rely on its cloud-based software to cover their every image- and video-related need. Garrett Serviss is the Director of Global Sales Development for Cloudinary. […]

Gong Labs

Cold Call Opening Lines that Work, According to New Data

By Chris Orlob, April 19, 2018

Many salespeople swear this is one of the best cold call opening lines: “Did I catch you at a bad time?” At one point, they were right to think so. Here’s the theory behind it: People like to say “no.” It makes them feel in control. So when you ask “Did I catch you at a […]