WHAT IS REVENUE INTELLIGENCE?

Revenue Intelligence is the new way of operating based on customer reality instead of opinions.

THE REVENUE INTELLIGENCE MANIFESTO

Revenue professionals are all searching for clarity about their customers amongst obscure data and information. We have come to accept confusion as the norm given the limited, stale, and distorted data in our CRM - the "single source of truth." With markets, customers, and talent changing faster, and demanding more, it is critically important that we have access to our customer reality. Our customer reality contains answers to the toughest questions about our customers and business. Revenue Intelligence is how we switch the light on our customer reality. With Revenue Intelligence, revenue professionals can finally unify the entire company around comprehensive, fresh data that is based on reality.

Shift from operating in obscurity to embracing transparency.

Goodbye Opinions.
Hello, Reality.

5 OPERATING PRINCIPLES OF REVENUE INTELLIGENCE

Use automation instead of manual data entry

Get a complete view of your customer interactions, not just a fraction

Require real-time data for decision making

Operate based on reality, not opinions

Connect the entire company through data

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WHY DOES REVENUE INTELLIGENCE MATTER?

Your CRM suffers from LSD

REALITY

LIMITED Only 1% of customer information makes it to the CRM. The rest stays in people's heads or is lost forever.

STALE It can take up to 5 days for data to be updated in the CRM, on average.

DISTORTED The 1% of customer information that does make it into the CRM, is subjective. It is misheard and misunderstood.

THE WORLD HAS CHANGED

It is more critical than ever to have an accurate view of your customer reality.

MARKET

It's ten times faster, and far less predictable. New competitors are waiting around the corner.

CUSTOMERS

The buyer experience is #1. High expectations are shaped by the consumer world.

TALENT

By 2025, 75% of the workforce will be millennials. They want constant feedback, collaboration, and avocado toast.

Revenue Intelligence^TM rock-it science

Captures customer interactions

Gong captures your customer interactions and ties this to CRM data

Video and phone calls

Face to Face meetings

Understands what's being said

Gong understands what's being said in these interactions

Topics

Messaging

Competitors

Delivers insights

Gong delivers insights to help your team win more deals

People success

Deal Success

Strategy Success

YOUR WORLD WITH REVENUE INTELLIGENCE

With access to data and facts, you can operate based on reality instead of opinion.

COMPREHENSIVE It captures every single detail of your customer interactions across all relevant channels.

FRESH Everyone has access to information about the customer and market in near real-time.

BASED ON REALITY It simply captures everything as it is, using AI, not humans.

“Revenue Intelligence enables us to go from hypothesis to data to actionable insights. This enables us to improve the skills of our reps, enhance the conversations we are having every day, drive greater customer success, and advance our vision of economic opportunity.”