FOR SALES LEADERS
Guarantee Sales Strategy Success
From ideas to implementation. Get the tools and insights you need to implement your sales strategy
Essential Tools for a Successful Sales Strategy
GAIN CRITICAL MARKET INTELLIGENCE
You’ll gain critical market intelligence that will guide your sales strategy. What does the market say about your competitors? Your pricing? Your product features. You’ll know in a snap.
GUARANTEE SALES STRATEGY EXECUTION
Now you can ensure the adoption of your sales strategy in frontline conversations. You’ll instantly see if reps are adopting your methodology, or reverting to old habits.
Don’t wait until next quarter or the next financial year to make changes. An agile approach means you can confidently adjust your sales strategy as soon as you know what’s working and what’s not. That way, you can get better outcomes and boost quota attainment right away.
Why You’ve Been Struggling to Implement (Until Now)
You already have a sales strategy in place, of course. Creating your sales strategy isn’t the problem, though. The tricky part is getting your sales managers and reps to execute. Here’s why:
Habits are powerful. Your reps may understand your sales strategy intellectually. But in a live conversation, they revert back to their old habits.
There’s No Tracking
You need a way to capture your team’s progress so they can see their success, tackle new challenges, and stick with it.
Your Reps Get Distracted
There’s a lot going on for your sales team, and sometimes, your new sales strategy is the last thing on their mind.
It’s Not Transparent
If Bob feels like he’s the only one trying to implement your new strategy, he might give up before it has a chance to get results (meanwhile Tim over there never even bothered).
It’s Not Up-To-Date
Your sales team needs an evolving strategy that’s relevant to what’s working right now, not last year or even last quarter.
Your Team Members Aren’t Aligned
If your sales reps don’t know the thinking behind the sales strategy, they won’t be motivated to implement.
Gong Helps You Execute
Your Sales Strategy
It might sound like the problem is your team or your management. But we find that poor sales strategy implementation more often comes down to customer conversations. And luckily, that’s a much quicker (and cheaper) problem to fix. With Gong’s revenue intelligence, implementing your sales strategy is a breeze. Here’s how Gong helps:
Gong keeps your sales team constantly in the loop with your current strategy and what’s working well.
You’ll know whether your sales strategy is being implemented by team members (or not) with real-time, automated data.
You can monitor the results using smart analytics and adapt your strategy on-the-go.
See the effects of a different sales methodology right away with smart data insights.
Your team can easily request feedback on calls.
Get buy-in from your team with increased transparency and feedback around what’s working with your sales strategy.
5 Steps to a Winning Sales Strategy with Gong
The best sales strategies follow a clear, repeatable process. Here are 5 steps to implementing and refining your sales strategy to win:
Set clear goals and achievable outcomes for your team, in line with your vision. These might be daily, weekly, monthly, quarterly, or yearly goals (or a mix), depending on your business.
Break down the steps to achieving your goals, using your available resources. Gong’s intelligent insights will help you map out best practices and see what’s working for your sales team right now.
Get your whole team on board with the strategy. Give them the sales enablement tools they need to understand your strategy and execute it, from discovery call to closing the deal.
Use the data and insights to see what’s working. Give your team feedback to help them improve. Check that your sales strategy is being executed as planned.
Winning sales teams adopt an agile strategy approach and never get complacent about their methods and outcomes. So, use the data and insights, plus feedback from your customers (all available through Gong) to adapt your sales strategy and reach new goals.
Become the Most Effective Sales Team
Your time is now. All you need is the right tools to implement the strategy you know you need.
Ready to get started? Sign up with Gong in just 5 minutes, then add your team members with just 3 clicks.
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Answers to commonly asked questions
about Conversation Intelligence
Here are some of the problem areas and use cases that our conversation intelligence platform helps resolve:
- Sales coaching
- Self-coaching and peer learning
- New hire onboarding
- Voice of customer
- Competitor analysis
- Pipeline management and forecasting
- Performance reviews
Once you integrate Gong with your calendar, email, and CRM, it automatically starts scanning for meetings, calls, and demos to record. Gong then records audio and video from each session and transcribes it in real time, giving you a deep, searchable database of interactions.
Yes, Gong can be installed and accessed on most smartphones. That means reps and sales managers can take their self-study, coaching, and best practices with them wherever they go. Need to walk the dog but still want to step up your sales game? It’s no problem at all with Gong.
More than likely! Gong currently offers dozens of integrations (and counting). Here are some of our more popular integrations:
- Salesforce Lightning
- Google Workspace