Maximize your go-to-market team’s potential

What sets top performers apart? Which deals have the most risk? Which messages resonate with your buyers? Get a demo to see how Gong can help.

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Conversation Intelligence: Supercharge your sales team and Gain a competitive edge

Revolutionize your sales game with conversation intelligence. Get unparalleled insights from customer interactions and empower your team to build winning playbooks that leverage data-backed techniques.

How does conversation intelligence work?

Conversation intelligence enables revenue teams to harness the power of AI to convert unstructured data from spoken, written and video conversations between buyers and sellers—turning it into deal and coaching insights that improve seller performance.

Gain 360° visibility across every customer interaction

Understand and quantify productivity behaviors, such as how well sellers conduct discovery, drive deal momentum, or execute messaging at each sales stage. Know definitively with data what behaviors lead to the best outcomes.

Get the most out of every coaching opportunity

Train before, during, and after critical moments. Automate coaching measurements—like performance improvement or team dashboards—and spend more time running your playbook instead of tracking it.

Improve and measure critical initiative success rates

Enable your team to spot potential problems earlier and fix adoption gaps with real-time insights. By understanding successful programs quantitatively, you can justify and scale every big revenue bet.

How Conversation Intelligence Helps You Win More Deals

Evaluating each rep’s effectiveness is vital to building a top-performing team. But what sales manager has time to shadow every rep and review every interaction? Gong automates the tedious reviews and surfaces critical insights faster.

Capture All Customer Interactions

At the core of conversation intelligence are the interactions your reps have with customers each and every day. Every single call, email, and web conference—new and old—is raw material for our platform. Gong hangs onto all of it and uses those interactions to run advanced analytics to extract valuable insights.

Perform Deep,
AI-Powered Analysis

Here’s the fun part: Gong uses conversational AI, machine learning, and natural language processing (NLP) to analyze every interaction. It’s constantly running in the background as new interactions are added to the system—looking for trends, buyer signals, red flags, room for improvement and more.

Share Winning Insights with
Reps to Close More Deals

Sales teams use conversation intelligence for many reasons. Some need a more complete picture of customer pain points and topics of interest, backed by real keyword data. Others want to record common objections and questions so they can sharpen their playbooks. Many of our customers use Gong to find cues that indicate a prospect’s willingness to buy. Whatever insights you’re looking for, Gong will find them.


conversation intelligence Features

So what does it look like? Glad you asked. Here’s a breakdown of features customers get with
Gong’s top-rated conversation intelligence software.



Conversation intelligence tools allow you to record sales calls so they can be listened to and analyzed by your team.



Transcribe calls so you can read through and search your call transcripts (instead of having to listen to every second to find what you need).



Record, transcribe and analyze sales calls; search for specific keywords or topics within calls, view call stats, and pinpoint topics of interest.



Deals don’t stop at calls. See what’s going on in every deal, including every step on the way to closed-won. That means phone calls, web conferencing, email, in-person, and CRM. Never miss a beat with conversation intelligence software.

Course-Correct Deals

Course-Correct Deals

Conversation intelligence can recognize patterns in deals across all communication channels. That includes any missing next steps, no prospect activity in the last 14 days, and more. These cues let you spot at-risk deals sitting in your pipeline, so you can build a plan to re-engage deals before they go cold.



Whether your team is working remotely, in-office, or both, conversation intelligence shows you which deals are being worked, which calls are happening, and which emails are going out, so that you can lend a hand where you are needed most.


In Forrester’s new report, they analyze and rank 12 top conversation intelligence providers to help revenue leaders select the right one.


Customers across industries, geographies, and sizes trust Gong to drive revenue.

See the magic of gong in action

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Answers to commonly asked questions
about Conversation Intelligence

What kind of insights can conversation intelligence software provide?

Here are some of the problem areas and use cases that our conversation intelligence platform helps resolve:

  • Sales coaching
  • Self-coaching and peer learning
  • New hire onboarding
  • Voice of customer
  • Competitor analysis
  • Pipeline management and forecasting
  • Performance reviews
How does Gong find, record, and transcribe all customer interactions?

Once you integrate Gong with your calendar, email, and CRM, it automatically starts scanning for meetings, calls, and demos to record. Gong then records audio and video from each session and transcribes it in real time, giving you a deep, searchable database of interactions.

Does Gong work on mobile devices?

Yes, Gong can be installed and accessed on most smartphones. That means reps and sales managers can take their self-study, coaching, and best practices with them wherever they go. Need to walk the dog but still want to step up your sales game? It’s no problem at all with Gong.

Will Gong integrate with my existing tech stack?

More than likely! Gong currently offers dozens of integrations (and counting). Here are some of our more popular integrations: 

  • GoToMeeting
  • Salesforce Lightning
  • Zendesk
  • Slack 
  • Google Workspace

See a full list of Gong integrations.

Where can I read reviews of Gong conversation intelligence software?

You can read 5,000+ reviews of Gong on G2 Crowd, where Gong is ranked #1 on G2’s best software list. If you want to go under the hood to see how customers actually use Gong, check out our library of customer success stories.