Conversation Intelligence vs Revenue Intelligence: Key Differences, Features, and Benefits
Conversation Intelligence, Conversational Intelligence, Revenue Intelligence: they sound complicated. They’re not. Here’s a breakdown of what they mean, their differences, and which features are included in these types of software. Want an in-person explanation? Book a demo with one of our experts to get the scoop on conversation intelligence vs revenue intelligence software.
We Started As Conversation Intelligence
That’s right. When Gong got its start, the only game in town was conversation intelligence. Since then, things have changed. We launched the Revenue Intelligence category. Lucky for you: that means you get to have everything that conversation intelligence does. And more.
Revenue Intelligence software does more than coaching. Because it gathers insights from calls (like conversation intelligence platforms) as well as email, it shines a light on all aspects of deals sitting in pipeline. That way, revenue leaders (that’s you) can understand which deals are trending to close, which are not, and course-correct to get deals back on a path to closed-won.
Revenue Intelligence platforms go beyond keyword analysis. Think of conversation intelligence as searching through on a call transcript. Revenue Intelligence is like understanding what a good sales conversation looks like for your business. And making it simple and repeatable for your team to win more deals.
It’s like a litmus test for your go-to-market: competitive talk tracks that win, deal cycles that close, and new product and messaging that sticks. Revenue Intelligence gives you a real feedback loop of what your buyers are saying so you can capture an unfair share of your market.
Where conversation intelligence platforms left a lot of work for sales managers. Like sifting through calls, identifying coaching opportunities, and tracking script compliance. Revenue Intelligence says work smarter. Not harder.
Because Revenue Intelligence uses advanced artificial intelligence to analyze calls, it does the heavy lifting for you. It can notify you of behaviors that matter to your business in real-time, like a competitor mentioned in a late stage deal, or a deal with no next steps, or even a talk track that wasn’t adhered to.
With Revenue Intelligence, you can see at a glance what deals your team is working, how those deals are progressing, and whether those conversations are raising any red flags, so you know where to lend a hand.
Say Goodbye Opinions, And Hello Reality
If you were to summarize Revenue Intelligence in a nutshell, that’s your answer.
Revenue Intelligence gives revenue leaders a new way to operate. Instead of basing their decisions on a hunch, Revenue Intelligence gives them critical insights into their team, their deals, and their market. And base their decisions on what’s actually happening in their customers’ world. It delivers the best kind of reality check.
Let’s Start a Conversation About Revenue Intelligence
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They Swear By
We didn’t ask them to say this, btw.
"Revenue Intelligence, as I understand it, is the ability for you to really get down to the real detail on what works and doesn't work from an individual sales rep, so that you can have a strong understanding and foundation. How do both build a repeatable business and a predictable one? And that's what everybody's looking for. That when they're thinking about hiring more and more salespeople is like, what do I get out of the next salesperson that I hire? And can I assure leadership and the board that we can continue to get that same level of results as 5x --10x the organization. And what Gong allows us to do is have a lot of confidence that what we're telling reps to do is actually proven in the actual conversation with customers."Armen Zildjian
VP Sales, Drift
They Switched To Revenue Intelligence
They used conversation intelligence. And upgraded to Revenue Intelligence.