Voice of customer software is central to any sound organization. Who would NOT want to know what your customers (and those who didn’t buy from you) are saying about your product or service? Here are eight reasons why voice of customer software is a must-have.
Voice Of Customer Software: True Access To Customer Reality
Voice of customer software “turns the lights on” and provides the true, unfiltered customer reality. Customer reality (aka, NOT opinions) has all the answers to the toughest questions: What messaging works? Which competitors are coming up in deals? How is the market responding to new products (and which features are they still asking for)? Now revenue professionals can unify the entire company – sales, product, marketing – around comprehensive, fresh data based on the voice of the customer.