Voice Of Customer Software: True Access To Customer Reality

What are customers saying? A lot. Are they talking about your competitors? Of course. Which competitors are beating you? None! Okay, maybe a few. How are your customers responding to product/pricing changes? New messaging? New features? The answer lies in the voice of the customer. Gong’s software uses AI to turn your sales call recordings into a goldmine of actionable insights and helps you double down where it works.

Your customers often know your product better than you do. They are the users, many the power users. What features matter most to them? What integrations would enhance your offering? Which tweaks would help them measure pipeline impact even more? With Gong’s voice of customer software, you don’t have to guess. Easily integrate customer feedback into marketing materials, prioritize decisions on the product roadmap, and align the entire company around the voice of the customer.

Capture ALL customer-facing interactions on web conferencing, VOIP, phone, email, and even in-person meetings (remember those?) using Gong’s voice of customer software. No need to guess. No need to speculate. Validate assumptions immediately with a third party – your customer, of course. Confirm deals truly are where your reps say they are. Ingest your pipeline with the Gong Truth Serum.

Gong’s voice of customer software is not just for your sales team. Don’t let sales have all the fun (and data-driven insights)! Sales call recordings can be shared with anyone within your organization. Marketing can use Gong to validate (or tweak) messaging. Product can leverage Gong for real-time feedback. Customer Success uses Gong sales calls for efficient handoffs. It’s time to put your customers front and center — and start creating raving fans.

Plain and simple, sales people love Gong. You read that correctly. Reps love Gong. They use Gong’s voice of customer software to help them with note-taking in calls. They use Gong recordings to “review game tape” and step up their game. They use Gong to learn from their team’s top performers.

You know who else loves Gong? Managers. Managers use Gong’s voice of the customer software to proactively identify coaching opportunities. Not all reps are created equal. Each has unique strengths and “areas for improvement.” Leveraging Gong’s AI helps pinpoint exactly what each rep needs to do to improve performance and — something we can all get behind — close more deals.

The Sales-to-CS handoff can be inefficient, ineffective, and redundant — all which can lead to a negative customer experience. With Gong’s voice of the customer software, the transition from sales prospect to new customer becomes seamless. The CS has all the call history and a clear vision of how the customer will leverage their platform. Everyone wins.

Onboarding new reps can be time-consuming and inconsistent. With Gong’s voice of the customer software, ramp time is dramatically reduced — ultimately leading to a faster time to quota attainment. Bonus: Faster onboarding also equates to better retention rates and eliminates the need for time-consuming, hard-to-schedule call shadowing. With Gong, you are literally training new reps using real life conversations with actual customers.