GONG FOR STRATEGIC INITIATIVES
BET BIG.
AND WIN.
Gong’s early insights into what’s working — and what’s not — gives your team the confidence to take big-bet initiatives to market successfully.
Some of our 4,500+ Customers
SUCCESSFUL STRATEGIC OUTCOMES
Strategic initiatives either move critical business metrics forward or fail. Nailing strategic goals is easier when you know how the market responds in real-time, so you can make adjustments accordingly.
Reality: Unfiltered
Assumptions are the kiss of death. Make the right moves using clear insights into how initiatives really land with your target market.
End-to-end visibility
Stop waiting an entire sales cycle for results. Know from day one whether your initiative is succeeding — or failing — and why. Course correct if necessary.
Real-time evolution
Analysis after the fact just doesn’t cut it. Use continuous market feedback to iterate your program in the field so your big bets pay off.
SUCCESSFUL STRATEGIC OUTCOMES
Strategic initiatives either move critical business metrics forward or fail. Nailing strategic goals is easier when you know how the market responds in real-time, so you can make adjustments accordingly.
Reality: Unfiltered
Assumptions are the kiss of death. Make the right moves using clear insights into how initiatives really land with your target market.
End-to-end visibility
Stop waiting an entire sales cycle for results. Know from day one whether your initiative is succeeding — or failing — and why. Course correct if necessary.
Real-time evolution
Analysis after the fact just doesn’t cut it. Use continuous market feedback to iterate your program in the field so your big bets pay off.
4 WAYS GONG PROMOTES PREDICTABLE GTM SUCCESS
Reality eliminates risk from the big bets you make on go-to-market initiatives.
01
RUN MARATHONS IN YOUR
BUYERS’ SHOES
Most companies say they’re customer centric. You really can be. Understand your buyers’ reality by learning from what they say in every experience with you. With messaging that resonates, more of them will choose you over the competition.
02
TRACK TRENDS OVER TIME TO ENSURE REINFORCEMENT IS WORKING
Quantify the results of your reinforcement efforts. Diagnose what’s leading to low adoption across teams and individuals, address the problem, and then see results over time to ensure your efforts aren’t wasted.
03
TIE OUTCOMES TO OBJECTIVES AND PROVE IMPACT
Take the mystery out of hitting the goals you set. Know whether the field is adopting, and use early directional insights to iterate once your initiatives hit the market. Continuous market insights put you in control of successful outcomes.
04
RELY ON THE MOST ACCURATE TRACKING TECHNOLOGY IN THE INDUSTRY
Gong Smart Trackers is the first user-trainable system in the industry. Unlike simple tracking tools, Smart Trackers go beyond keyword recognition by understanding the context of conversations, picking up on different ways a concept can be expressed.
SEE WHICH OF YOUR INITIATIVES WILL SUCCEED
Gong for Strategic Initiatives tells the real story behind what’s happening in the field. See for yourself.
