6 Reasons Why You Should Use Call Recording Software

I asked our customers why they would recommend using Gong for sales call recording. Here’s what they had to say:

Reason #1: Reps love it

Yep, you read that right. Reps love Gong. They use call recording software to help them with note-taking in calls, to review their game tape and improve, and to learn from top performers on the team. Michael Jordan rewatched every game. What would happen if your reps did too?

Reason #2: Personalized Coaching

Managers love Gong too. They use Gong’s call recording system to proactively identify coaching opportunities in their reps’ calls. Each rep has different strengths and opportunities, and Gong’s AI pinpoints exactly what each rep needs to do to improve their performance and close more deals. Manager of the year over here?

Reason #3: Total Visibility

Gong’s sales call recording software captures all of your customer-facing interactions on web conferencing, VOIP, phone, in-person meetings and email. That means that you get to validate with a third party – the customer – that your deals are where reps say they are. Gong is a truth serum for your pipeline.

Reason #4: Market Insights

What are customers saying? Which competitors are beating you and why? How are they reacting to new pricing, messaging, or feature rollout? The answer is in the conversations. Gong uses AI to turn your sales call recordings into a goldmine of actionable insights for your business and helps you double down where it works.

Reason #5: Company-Wide

Sales call recordings can be shared to anyone in your team. Marketing for messaging. Product for feedback. CS for handoffs. That way, your company can put the customer front and center and create raving fans.

Reason #6: Faster Onboarding

Reduce ramp time by using call recording software to onboard new reps. That means faster quota attainment. Better retention rates. No more call shadowing. And backing mock call training with genuine calls. It’s like training new reps using real life conversations with actual customers.

Why Use Gong for Call Recording?

Gong’s call recording software just works. Whichever web conferencing platform or VOIP system you use for calls, whichever CRM software (Salesforce and more) your team relies on to track sales: Gong integrates with it.

Gong also transcribes your sales call recordings. That way you can search through calls and highlight specific parts of the conversation that matter to you. It’s like Google search, but for your sales calls.

Gong’s AI beats the competition. That means you’ll be able to turn sales call recordings into actionable insights without lifting a finger. Pretty cool, huh?

But don’t just take our word for it. Gong is rated #1 for call recording software on G2 Crowd by 2,000+ users.

Here’s what Gong’s sales call recording software looks like in action

Find what separates the best from the rest

Help sellers level up their skills by listening to best-of-the-best sales call recordings from top performers on your team.

See what works (and what doesn’t)

Get data-driven recommendations and share every winning play – discovery, competitive deal, closing – with your team.

Uncover competitive deals

Track when competitors come up in sales call recordings and which deals are impacted to capture the lion’s share of your market.

Coach your reps to stardom

Find out where each rep can improve and drive faster onboarding and higher quota attainment across your team.

How does Gong’s phone call recording system work?

Glad you asked. Here’s what goes on behind the scenes of a Gong call recording:

Step 1

Gong accesses your sales team’s G Suite or Office 365 calendars and picks up your meeting schedule.

Step 2

Gong then automatically records both the audio and video of your conversations, or gets recordings from your or VOIP/Phone provider for analysis.

Step 3

Your call recordings are stored in Gong and you can listen to or watch them anytime.

Step 4

Gong analyzes and transcribes your calls, and identifies key topics. This means that you can always focus on the conversation and not worry about taking notes.

See Gong in action

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More Than Call Recording Software

Gong is the #1 call recording for business software. But unlike other call recording solutions, Gong does so much more than record sales calls. Gong is a Revenue Intelligence platform (emphasis on intelligence). It uses AI and machine learning to help you gain critical insights into what’s happening with your sales team, your deals, and your market.

Revenue Intelligence is the new way of operating based on customer reality instead of opinions. And that means 3 things:

People Intelligence

Replicate what your best reps do. Transform your sales team into quota-shattering super sellers.

Deal Intelligence

Truly understand your pipeline. Stop deals from stalling and slipping. Keep every deal on a path to close.

Market Intelligence

Hear the unfiltered voice of your market. Guarantee success when rolling out new initiatives.

They Made Us Blush

I have used call recording software before, but the transcript is a game changer.

It’s the best call recording software on the market, in my opinion. I’ve tried a few and none have the search functionality, topic analysis, and ease-of-use that this tool does.

While I believe most sales reps will agree that call recordings are incredibly valuable to have at your fingertips for review, Gong goes beyond just recording. It provides fantastic searchability to find the spot I need to review quickly, monitors my tendencies for talk ratio, etc. over time to help me improve, and allows for easy sharing with prospects as well as internal teammates and managers.

Gong provides crystal clear sales call recording and sales analytics, and even offers suggestions based on AI analysis of best practices.

If you want accurate insight into improvements on calls, or just an easy way to keep track of your recent meetings look no further, there’s no competition between Gong and other tools.

Not to mention that but the Gong team are the very best in the business.

Voted #1 For Call Recording By Sales Pros

3,000+ Reviews

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You have questions. We have answers.

What is call recording software?

Call recording software integrates with all telephony systems and webconferencing tools to record, transcribe, and analyze customer-facing calls with AI. It gives reps a complete record of their past conversations with buyers, shows managers which activities are happening across their team, and delivers insights into best practices that your team can use to close more deals.

How does call recording software for business work?

Call recording software connects to your team’s calendar (GSuite or Microsoft Outlook) to identify customer-facing meetings. It automatically starts recording meetings across telephony systems and webconfering, transcribes speech to text, and analyzes with AI. Call recording for business then generates insights and recommendations: from coaching, deal management, and activity tracking on every deal across your entire team.

Why use sales call recording software?

Call recording software delivers three key benefits:

For sales reps: call recording software increases productivity by generating a full transcript of every call and automatically uploads them to your CRM.
For sales managers: analyze rep performance and delivers coaching recommendations to improve rep performance.
For sales leaders: identify risk in your pipeline and allows teams to act preemptively to save deals before it’s too late with call recording for business.

How do I set up call recording in Gong?

Gong uses team members’ calendars to identify calls that need to be recorded. To do so, Gong requires integration with your company’s Office 365 or G Suite. It takes less than 2 hours to connect Gong to all your company’s systems, and it’s all automatic from there. No further action needed (and no forgetting to hit record).

Which calls does Gong record?

Gong provides customizable options for defining which web conferences it records. Gong will record a web conference based on your customizations, and any changes you make in the web conferencing software.

How can a team member stop recording a call?

When a recorded team member connects to a call, they will see the Gong recorder as a participant. The team member can simply remove Gong from the call to prevent it from being recorded.

Is Gong’s call recording software compliant with our privacy policy?

Compliance is a big deal. Gong’s call recording solution is designed for business: Whether it be data retention or recording consent – we’ve got your back. You can review our security certifications here.

Some countries and US states require that both parties on a call must be notified that the call is being recorded. As a best practice, we recommend including this notification regardless of the call participants’ locations.

Here’s how Gong helps you:

A personalized consent page hosted by Gong for obtaining recording consent. Team members send invitees the link to this page instead of the conferencing provider’s link. After invitees consent to be recorded, they are directed to the meeting.
Use our calendar add-on! Install the Gong for Google Calendar add-on domain-wide or per individual to easily schedule meetings using the consent page in the native calendar app.
Audio prompt. Participants hear the prompt when they join the call, telling them that the call is being recorded.
Pre-call emails. Participants can receive an email 10 minutes ahead of the scheduled call reminding them of the call and that it’s recorded.

With Gong, you can set your compliance settings to meet your local and company requirements. We’ve got you covered.

Does Gong’s call recording software integrate with my tools?

Gong integrates with all the pieces of your sales team’s tech stack (call recording VOIP, CRM software, web conferencing software, diallers, email). These include: Salesforce, Hubspot, Zoom, Cisco Webex, and more. Click here to view our full list of integrations.

How does Gong’s Salesforce integration work?

Gong for Salesforce allows customers to push key data fields from Gong into Salesforce. These data fields include:

Call participants
Topics
Trackers
Rep stats (talk ratio, longest monologue, etc)

These data fields are tied to Salesforce accounts, contacts, leads, and opportunities so customers can correlate Salesforce data with conversation data.

Our app also includes 9 out-of-the box reports and 2 dashboards to showcase what’s possible and get customers started down this path. Examples include:

Early stage opportunities where pricing was mentioned on a call so managers can coach their reps appropriately
Pipeline Analysis Dashboard: competitive opportunities closing this quarter, late-stage opportunities without pricing mentions
Competitive Analysis Dashboard: includes win rate per quarter for competitive opportunities, dollar value of competitive opportunities that were closed-won

Get Answers to Your Questions

Book a demo and learn how Gong can help your sales team win more deals.

Call Recording Software: Rated #1 By Sales Pros