Ahhh … Revenue Intelligence. We love that phrase. Heck, Gong has been in the Revenue Intelligence game since it started in 2019. But what exactly is Revenue Intelligence and why it is an essential tool for any B2B company to be using? And how can teams other than sales benefit from actionable customer data and […]
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You’re staring at your notes, trying to remember every detail from the prospect conversation you just had. In an instant, it all comes back – pain points, objections, weather in Chicago. There was something else they said that really stuck with you as being insightful. Was it something about the competition? You cringe at the […]
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sImagine a world where you had a single, full, real-time, unfiltered, unopinionated source of truth. Let’s break down those “sources of truth”: Single: No silos. No need to pull go to sales and marketing and customer success to retrieve relevant data. Full: No “partial truths.” Not a slice of reality. Not a few recorded calls […]
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Not even 20 years ago, “collecting data” was something few companies did. Nowadays, people talk about everything they will do with big data. But back then, companies didn’t even care about small data. Data is exploding. And it’s becoming more complex and diverse by the day. With the explosion of the internet, ever-growing points of […]
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The first half of 2021 produced 291 new unicorns — more than 2011-2015 combined. Unicorns, which are new companies valued at $1 billion or higher, were so named because of their rarity. But now, we’re seeing more unicorns than ever before, by a wide margin. Software as a service (SaaS) companies, which represent more than a third […]
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Most companies’ narratives revolve around products, features, and value propositions. And while those are definitely important, there’s a much bigger opportunity to build emotional connections. When you think about category-defining companies, they’re overwhelmingly the ones who engage their customers’ emotions through storytelling. Throughout my leadership career, I’ve held countless sales kickoffs, all-hands meetings, and keynotes. […]
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I’m a big believer that when you first start a company, you want to hire senior people. The first few people you bring on board are going to massively dictate the culture of your company, the speed at which you are able to move, and how many problems you are going to need to fix […]
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I think playing it safe is the riskiest thing you can do as a business leader—and being subtle is boring. Customers don’t pick up on subtleties. They’re bombarded with too many types of messages and ads every day to notice you if you’re doing what everyone else is doing. Which means, if you want to […]
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We started Gong exactly five years ago. We dreamt of a future where businesses understand the true reality of their customers, instead of being guided by biased opinions. In this future, sales and service professionals are superheroes, solving their customer’s most critical problems. In this future, buyers are delighted in every interaction with their vendors. […]
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How do Gongsters use Gong? We get asked that question a lot. And it’s a fair question. As a SaaS organization, we have most of the same teams as the companies we sell into — Sales, Product, Customer Success, etc. The people want to know: How do YOU (Gong) use YOUR PRODUCT (Gong)? Spoiler Alert: […]
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At Gong, we decided that 2020 wouldn’t slow our diversity, equity, and inclusion (DEI) efforts. In fact, if anything, this year’s challenges and heartbreaks have stoked our determination and fired up our enthusiasm. There is so much meaning and purpose in making positive change right now. I’ve shared a bit previously about our efforts to […]
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No one said sales was fair. Actually, it’s pretty darn unfair. AND: it just got worse. Why? Because the questions sales leaders had all-but-written-off as impossible to answer. Well, they just became answer-able. And some sales leaders (1000 of them, give or take) are already getting ahead. Questions like: Which competitors are really coming up […]
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This is a guest post written by Sham Sao, CRO, Board Director & Advisor, Growth 11 As a CRO, GM, Board Director, and Advisor to numerous companies, I’ve seen first hand the direct impact that Revenue Intelligence technology has on growing sales. It’s impressive (e.g., 50% increase in win rates, 30%+ shorter time to close), […]
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Which selling skills should account managers focus on building? How can you increase long-term customer retention? What are the key retention metrics you need to measure? On a recent episode of the Reveal podcast, we connected with MJ McCarthy, VP of Account Management at Everbridge, for answers to these and other questions that are top […]
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