Imagine you’re racing in the Grand Prix through the winding streets of Monaco. You’ve got the fastest, most exotic car. The best crew. Powerful fuel. And you’ve been training for years. But, while your rivals zip along the harbor like electric slot cars, you barely move. It turns out, your wheels aren’t perfectly aligned. They’re each […]

This is it – the 52 best sales books you’ll ever read. Throughout my career, I’ve been a voracious reader, and I credit that habit to much of the success I’ve been able to enjoy thus far. Of all the different types of books I read, sales books have probably been the most common (though […]

In Michael Porter’s seminal book Competitive Advantage, he highlights three core competitive strategies: Cost leadership Focus Differentiation Cost leadership is for the “Amazons of the world.” Their economies of scale allow them to reap insane profits despite charging razor thin prices. They “make it up in volume.” Focus is for companies that narrow in on a niche. While this is a great way […]

This article was originally published on OpenView Labs Becoming the absolute leader in your market is not a luxury. It’s a necessity to survive. The old battlecry of “If we can get 1% of a $10 billion market, we’ll be rich!” is some of the biggest maladvice in business history. It sounds so good on paper (the young VCs always […]

This article was originally published on Forbes by Gong.io Account Executive, Luciano Scala Sales — an industry ruled by the numbers. Meet quotas, shorten the cycle and always, always, always be closing — even when there’s no time to do it. The breadth of articles, strategies and philosophies on the subject is seemingly endless. Some offer […]

Google “sales call tips.” In .43 seconds, you’ll see that the Internet has no shortage of articles about making better sales calls. And many — even most — of these articles are great. They have extremely solid advice. So what makes these the 21 best sales call tips you’ll ever read? That’s a high bar we’ve set for ourselves. […]

For any sales rep, picking up the phone to perform a discovery call is daunting. Even the most experienced reps consider discovery calls to be redundant, and sometimes awkward. But because discovery calls are a critical part of the sales process, it’s important to know what to say, and what to avoid. Our data team […]

Sales influencers have hypothesized about every phase of the sales cycle. They’ve come up with lots of tips and tricks over the years, mostly based on personal experience. But none of those influencers had access to the AI-driven analytics we use here at Gong.io. They tell us exactly what works and what doesn’t on sales […]

Selling is a zero-sum game. While you’re popping a champagne bottle because you know how to sell against the competition, your competitor is downing cheap whiskey to mourn their loss. Either way, when the drinks are done, you’ll both go back to square one with the same goal: Sending your competitors home with their tails between […]

At the end of the day, call data goes deeper than just the sales cycle. Here at Gong, the entire Customer Success (CS) org is dependant on AI for customer support to make sure our team, and more importantly, our customers are successful. How? Let me explain… 1. Seamless Account Handoffs by Having Instant Access […]