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7 Elements of “Insanely” Persuasive Product Demos

By Chris Orlob, February 1, 2019

If doing a product demo FEELS easy and intuitive, watch out. Even if you have lots of product knowledge, doing a product demo persuasively is hard and counterintuitive. That’s right, COUNTERINTUITIVE. What do I mean? I mean that what feels right during a product demo usually causes failure. For example, it probably feels right and intuitive to do a “ramp up” product demo. That’s when you start your demo […]

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7 Sales Skills You Can Dramatically Improve Using Gong.io

By Chris Orlob, September 10, 2018

Improving sales skills is one of the main reasons people use Gong.io. Think of your sales methodology as a race car — it’s the vehicle that brings you from first call to close.  Think of your sales skills fuel for that sales process. Without the right sales skills to fuel it, it’s just an expensive piece of metal. Sales skills (and specifically, effective sales […]

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Competitive Advantage in Today’s Market Comes Down to This “Low Tech” Factor

By Chris Orlob, August 14, 2018

In Michael Porter’s seminal book Competitive Advantage, he highlights three core competitive strategies: Cost leadership Focus Differentiation Cost leadership is for the “Amazons of the world.” Their economies of scale allow them to reap insane profits despite charging razor thin prices. They “make it up in volume.” Focus is for companies that narrow in on a niche. While this is a great way […]

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How AI Is Fueling Hyper-Effective Sales Teams

By Luciano Scala, August 3, 2018

This article was originally published on Forbes by Gong.io Account Executive, Luciano Scala Sales — an industry ruled by the numbers. Meet quotas, shorten the cycle and always, always, always be closing — even when there’s no time to do it. The breadth of articles, strategies and philosophies on the subject is seemingly endless. Some offer […]

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