You have (Gong) questions. We have (Gong) answers. ✔️ Ever wondered how an Account Executive starts their day with Gong? ✔️ Want to use Gong to track a rollout or initiative at your organization?✔️ Need to up-level your Gong Deals game? We recently asked our Gong Community members to share their Gong best practices. As […]

The global pandemic forced sales teams to change their processes and go digital. But even as lockdowns have eased and businesses started resuming operations, what started as a response to a crisis has become the norm. 50% of buyers say that working remotely has made the purchasing process easier. And 70% want to continue working remotely […]

Qualifying prospects is a critical step in the sales process. It keeps you from spending time on opportunities that are unlikely to convert. And helps you determine where you should prioritize your efforts. It’s easier said than done, of course. So how do you qualify leads? How do you determine if a prospect is a […]

It’s brutal out there.  Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment.  Just look how crowded the G2 Grid® for CRM is: (Image Source) With over 700 companies competing in this highly saturated market, getting lost is easy. Hence, […]

Bad sales emails. We’ve all sent them — even if we don’t want to admit it. Most get deleted without being read. Occasionally, you’ll get a snarky reply telling you how bad your email is.  Sometimes, though, you’re completely in the zone, churning out emails that tick all the right boxes. The kind of emails […]

Being a pushy salesperson who only focuses on their product’s features and benefits won’t get you very far in today’s market. A product-focused, target-oriented mindset may have worked 30 years ago, but today’s buyers are much better informed and far less willing to put up with an unsatisfactory sales experience.  Unfortunately, some sales reps still […]

58.4% of the world’s population is on social media, with the average time spent on these platforms reaching 2 hours and 27 minutes daily. That’s a big chunk of all your daily attention span spent on social every single day. So, of course, in 2022, most companies are already on social media pushing their products and […]

You might win your next sales call before it even starts. No, it isn’t a new “sales hack”. Yes, I’m talking about sales call planning. And it’s what separates the best reps from the rest. Here’s what I mean: You’re not just making a sale, you’re building a relationship, one that you hope lasts a […]

All businesspeople get them. They are usually bad to very bad (to awful). Often they are automated. They rarely include any customization or personalization. Cold emails. If I had a dollar for every terrible cold email I’ve received in my business career, well, let’s just say I would not be writing this article now. But […]

Dinosaurs: Dead. Pagers: Dead. Charlie from Lost: Dead But you know what is NOT dead? COLD CALLING.  I know. I know. I know. I know what you are thinking. Cold calling never works. That’s a true statement IF you don’t listen to what the data tells you about cold calling. Speaking of data, Gong is […]

So you want to write better sales emails? Close more deals? Grow your career in sales (and top the leaderboard)? If that doesn’t describe you, maybe you should not be in sales? But if it sounds aligned with your goals, keep reading. The most successful salespeople send the best emails. They know that email is […]