GONG FOR MARKET INSIGHTS

WHAT ARE YOUR CUSTOMERS REALLY SAYING?

Use custom AI to better understand your customers. Identify business risk early on, replicate best practices, and get ahead of emerging market needs.

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Some of our 4,500+ customers

STAY AHEAD OF THE (MARKET) CURVE

Customer needs are constantly changing. Are you adapting along with them? Economic headwinds. New business challenges. Emerging competitor mentions. Watch how trends evolve in real-time and track how these changes impact your pipeline.

See Customer Reality

Build strategies rooted in customer reality. Get early visibility into the voice of the customer.

Address Changing Market Needs

Spot risks. Identify opportunities. Proactively address ever-changing market needs as they happen in real time.

Align Completely

Consolidate all customer conversations into one single source of truth — one based on reality, not assumptions. Ensure the entire team is aligned on priorities.

4 WAYS GONG FOR MARKET INSIGHTS KEEPS YOU AHEAD OF TRENDS

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SPOT TRENDS EARLY

Anecdotal feedback is often limited and incomplete (and not always accurate). Gong provides an aggregate snapshot across all customer conversations — frequency of new topics, product requests, competitor mentions, and so on. Reduce risk. Mitigate churn. Uncover new growth opportunities.

30%

Reduction in churn rate

ADDRESS RISK IN REAL-TIME

No need to wait for risk to turn into churn. Use real customer data to make informed decisions. Understand how market trends impact accounts, deals, and win rates over time. Protect the health of your pipeline.

34%

Increase in win rates

DIAGNOSE IMPACT

Start at 30,000 ft, then filter by account types, deal stages, ARR (and more) to pinpoint exactly what impacts your business. Use Gong insights to create timely, relevant responses. Double down on what’s working. Avoid what is not.

62%

Increase in annual contract value

DISCOVER UNANTICIPATED CUSTOMER CONCERNS

Uncover new ways customers communicate relevant topics using Gong Smart Trackers — the first user-trainable AI. Go beyond keyword recognition to understand the context of all customer interactions.

I don’t know how we would have survived these uncertain times without Gong. Gong enabled us to identify our customers’ and prospects’ most pressing concerns and challenges. We pivoted our messaging to respond to those anxieties, resulting in big dividends.

Vikas Bhambri

SVP, Global Sales and Customer Service, Kustomer