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The Secret Structure of Winning Sales Calls Mimics Great Storytelling

Gong.io and their data science team began with a simple yet profound hypothesis. If they could record a large enough number of sales calls, they chose over 519,000 to be exact, process those calls using Artificial Intelligence (AI) and their conversation intelligence platform they could identify the structure of an effective sales call and create a list of sharp differences between what works and what doesn’t.

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