Gong Named a Representative Vendor in “Action Platform” Category in 2023 Gartner® Market Guide for Revenue Intelligence
PALO ALTO, CA, February 6, 2023 – Gong, the Revenue Intelligence leader, today announced that it has been named an “Action Platform” – the most comprehensive category – in Gartner’s second annual Market Guide for Revenue Intelligence Platforms. Gong was recognized for its ability to autonomously capture and understand customer interactions and prompt actions that can in turn increase sales productivity, improve deal execution, and help ensure the success of strategic initiatives, especially with changing market needs.
The latest research from Gartner outlines the key players, capabilities, value propositions and use cases in the Revenue Intelligence (RI) industry. Vendors are classified based on the breadth of their offering and specific area of strength. By grouping Gong in the most comprehensive category, Gartner acknowledged the platform’s ability to engage, enable and guide sellers as they navigate tighter budgets and increased scrutiny in today’s market.
“By 2025, 75% of B2B sales organizations will replace traditional sales playbooks with AI-based guided selling solutions,” the report predicts, recommending that companies evaluating Revenue Intelligence platforms prioritize solutions that create actionable tasks for sellers.
Gong supports revenue teams’ most critical workflows in one platform to understand pipeline risks and opportunities, and prompt revenue teams to take action accordingly. With this understanding, organizations can in turn increase sales productivity, defend their customer base, and pivot their GTM strategy to better address changing market needs. Built using proprietary AI technology and leveraging a network of more than 120 integration partners, Gong can connect fully into a company’s revenue organization to assist them in go-to-market activities.
“Gong has proven to us that there’s value in getting people engaged in the platform and thinking about other ways to tie data together. It’s led to very successful outcomes,” said David Hershenson, Senior Director of Revenue Operations at Tray.io.
“In today’s economy, sales cycles are more complicated and are getting longer,” said Amit Bendov, co-founder and CEO, Gong. “And companies are looking to consolidate their tech stacks and optimize every dollar spent. The Gong platform delivers the most complete solution and autonomously recommends actions to help sellers close deals faster.”
When integrated into an organization’s sales cycle, Revenue Intelligence can more accurately and efficiently bring deals to completion. The 2023 Gartner Market Guide for Revenue Intelligence Platforms emphasizes the importance of surfacing action steps within a Conversational intelligence platform to drive impact.
To access the Gartner 2023 Market Guide for Revenue Intelligence Platforms, click here.
Gong unlocks reality to help people and companies reach their full potential. The Reality Platform™ autonomously empowers customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform captures and analyzes. Gong then delivers insights at scale, enabling revenue and go-to-market teams to determine the best actions for repeatable winning outcomes. More than 3,500 innovative companies like Morningstar Inc., Paychex, LinkedIn, Shopify, Slack, Sprout Social, Twilio, and Zillow trust Gong to power their business reality. For more information, please visit www.gong.io.