Palo Alto, CA – April 6, 2022 – After two years of adapting to a new way of working and a renewed mindfulness of the importance of professional and personal happiness, sales professionals continue to be highly active participants in the Great Reshuffle. Nearly 50% say they pursued new jobs during the past six months, with many reps reporting trouble staying motivated, maintaining work/life balance, and mental health as key concerns. Gong’s new Reality of Sales Talent study released today includes these and other findings, including the role that money does – and does not – play in attracting and retaining sales talent.
Exploring the ways the global pandemic has changed selling, the study asked more than 330 sales professionals what motivates them, the challenges they face, and their preference for working in the office or remotely. The study also provides sales leaders with an actionable plan for retaining employees through motivation. Among the findings:
Show Me the…Mission!
The Importance of Motivation & Coaching
Remote Work & Selling Are Here to Stay
“This is a wake-up call for revenue teams,” said Ryan Longfield, Chief Revenue Officer of Gong. “Sales leaders who think compensation is the only motivation for keeping reps engaged will continue to experience massive talent departures. They must account for the new motivational challenges presented by remote work and focus on their employees’ long-term well-being and happiness.”
The Drivers of Motivation
To help sales leaders tackle the motivation challenge, Gong has developed the Drivers of Motivation, a 5-pronged approach to attract, hire, develop and retain a world-class team of sellers. The framework is backed by data captured in the survey and provides insight into what drives sales professionals during each phase of the talent lifecycle. The full report and Drivers of Motivation can be downloaded here.
The Reality of Sales Talent survey was conducted in January 2022 with 332 business-to-business sales professionals across North America, Europe, and Asia. This is the first in a series of data-driven reports Gong will publish on strategic priorities for revenue leaders in 2022.
Gong unlocks reality to help people and companies reach their full potential. The Gong Reality Platform™ autonomously empowers customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform captures and analyzes. Gong then delivers insights at scale, enabling revenue and go-to-market teams to determine the best actions for repeatable winning outcomes. More than 3,000 innovative companies like Morningstar Inc., Paychex, LinkedIn, Shopify, Slack, SproutSocial, Twilio, and Zillow trust Gong to power their business reality. For more information, please visit www.gong.io.