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Gong.io Named One of the 10 Most Promising Start-Ups

“We’re the fly on the wall that listens and helps navigate the call”

The startup, based in Herzliya and San Francisco, has developed software for recording, transcribing, and analyzing calls. Among other things, it examines the number of questions that the representative asks, the division of time between the representative and the customer (the ideal division is 54% for the customer, 46% for the representative), and the pause before the sales representative asks or answers a question (the right length of time is one second). It resembles soccer or basketball statistics, Gong.io CEO Amit Bendov’s source of inspiration.

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