Guides

Advanced techniques for selling to the c-suite

Master these techniques to get buy-in from C-Level buyers and win the single most important meeting in any sales cycle. Includes a deck with the 3 techniques and data behind why they work, plus a training video featuring Gong CRO Ryan Longfield that covers what senior execs like to hear before approving deals.

What’s included

The #1 mistake selling to the c-suite

Get this wrong and you’ll over-complicate your deal and jeopardize the entire cycle.

Elevate your sales acumen

Hear straight from C-Level execs what they want from vendor-facing conversations (and what they hit snooze on).

Gain leverage with execs

Build a powerful system of selling skills that will secure the upper hand in any deal.

What you’ll learn

How to mentally prepare for c-suite calls

Seasoned reps follow this framework BEFORE, DURING, and AFTER every call with C-Level buyers.

Why title assumptions destroy deals

Steal this question top earners use to map their accounts and zero in on power to keep deals from stalling.

How to earn influence over dms

Use the golden rule of selling to the C-Suite and they will grant you permission to persuade them.

YOU ONLY GET ONE SHOT

And that’s if you’re lucky. Here’s how to make your calls with C-Suite buyers count.

Thank you for your submission.