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REVENUE INTELLIGENCE GLOSSARY

Cold Calling Quotes and Statistics

See the latest on Cold Calling

What is Cold Calling?

Cold calling is when sales reps reach out to potential customers who haven’t shown yet interest in their product. It’s a way to generate leads, build relationships, and drive sales. Even with the growth of digital communication, cold calling remains a key strategy for many. By tapping into insights from Gong Labs and industry experts, here are top strategies to master cold calling and elevate your success.

Cold Calling Statistics: Data Driven Insights from Gong Labs

Quotes from Industry Leaders about Cold Calling

From Reveal: The Revenue Intelligence Podcast

To this day, the best cold call I ever received is, I picked up the phone and a young man said, ‘Hey, coach, how’s your season going?’ And I said, ‘I don’t know who you are or what you’re trying to sell me, but you just earned yourself a conversation.

Kris Wiig, VP of Partnerships at FreeWill

There was even one point when Olivier, the CEO said, ‘Hey, I don’t want you to do cold calling. Engineers don’t like to be cold called.’ And I said, ‘Olivier, nobody likes to be cold called. I don’t like to be cold called. But we got to do it in a way that’s professional and differentiating in a way that we show up with our lunch packed.’ Meaning we’ve done research on the person, we’ve done research on the company. We are pithy, concise and compelling in our messaging.

Dan Fougere, Director of Homes For Our Troops and former Chief Revenue Officer of Datadog

I think when I started in sales, if we were to tell our leaders that we were going to spend more time in preparation than actual selling, it wouldn’t have been accepted because our responsibility was quantity, not quality. It was how many cold calls could we make in a day? We were dialing for dollars back to back and we couldn’t even leave the office until we made a hundred dials, right? That was definitely not about precision, that was about mass connect. So I think our top performers are spending more time on that preparation and they’re thoughtful about the interaction that they’re creating and they’re really working to build trusted scale by multithreading into that account and making sure they have as much information as possible about that buyer before the first reach out.

Kimberly Dieter, VP of Sales Solutions at LinkedIn

It’s not just cold calling and emailing, but you’re finding creative ways to connect with the people that you’re speaking with and really helping them understand what the value is that your company has, plus figuring out is it even a good fit, a good solution for them that could help them and their team. So a part of that is a lot of outbounding, and with all the outbounding, it really gives you an opportunity to dive into building out your metrics, to figure out what’s working, what’s not working.

Lily Youn Jaroszewski, Head of Growth at Gradient Works

Conclusion

Cold calling, while often challenging, remains a critical skill for sales professionals. Understanding the optimal strategies and leveraging data-driven insights can significantly improve the effectiveness of your cold calls. By incorporating proven techniques from Gong Labs and learning from our industry experts, you can master the art of cold calling and drive better sales outcomes.

See How Gong Improves Cold Calling

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