Maximize your go-to-market team’s potential

What sets top performers apart? Which deals have the most risk? Which messages resonate with your buyers? Get a demo to see how Gong can help.

Thank you for your submission.


11 Hyper-Persuasive Sales Email Templates

These sales email templates have you covered throughout the entire sales cycle: Prospecting, follow ups, multi-threading, negotiating, closing. 

Use these fill-in-the-blanks templates to master data-backed selling techniques AND close more deals from your inbox.

What you’ll learn
  • Fill-in-the-blanks templates for every deal stage
    Think mad libs, but for closing deals. From prospecting to closing: These sales email templates cover absolutely everything you need to close more deals.
  • Persuasive sales email examples
    Most sales emails never get read. Let alone answered. Each template uses persuasion techniques to help you book more meetings and sprint towards signature.
  • Backed by data
    Learn the psychology behind killer sales emails with data points from hundreds of thousands of actual sales emails.
How to use the sales email templates
  • Copy-paste-win
    Sales emails that actually sell: Download these sales email templates and use them before hitting send.
  • Easy-to-customize
    These 11 simple fill-in-the-blanks templates will have you framing your asks in a way that produces maximum results.
  • Locked-and-loaded
    Add these templates to your email game to ace your follow-up, boost reply rates, and speed up deal cycles.
Get the templates & within seconds you’ll learn
  • Smart requests
    Sales cycles lengthen by 19% when reps say any of these 3 phrases to a buyer at any point in a deal…
  • Turns of phrase
    Successful salespeople use about XX words to explain their price — any more signals insecurity…
  • Trust builders
    On average, you’ll close 13% more deals when you strategically pick and choose your apologies…
  • Securing meetings
    Using this approach makes it incredibly easy for the prospect to accept your meeting invitation. 
  • Power words
    These 2 words imply that someone else has the final say on pricing, and concessions are scrutinized…
  • Exceptions to the rule
    When you pause for XX seconds after stating your price, it signals full confidence in your pricing…
  • Fatal errors
    Unsuccessful pricing conversations typically use certain pronouns, which you should avoid at all costs…
  • Proposal norms
    Never send a proposal without also sending this to your prospect. 
  • Effective openers
    Successful reps only discuss price after establishing this key piece of information with the prospect… 
  • Staying top-of-mind
    Win rates are exponentially higher when you discuss budget at this counterintuitive time…
  • How to ask
    According to the data, this is what you can say about price over email — and what you can’t say…
  • Jedi mind tricks
    This psychological principle will make your prospect more likely to comply with an ask. 
  • Value adds
    Successful reps only discuss price after establishing this key piece of information with the prospect… 
  • Acceleration methods
    Win rates are exponentially higher when you discuss budget at this counterintuitive time…
  • Executive etiquette
    According to the data, this is what you can say about price over email — and what you can’t say…

Overcoming objections

This copywriting technique will neutralize common objections.  

And there’s so much more

Making this one of the most valuable templates we’ve ever offered.

Gong’s “11 Highly-Persuasive Sales Email Templates” cheat sheet contains 39 time-tested persuasion techniques — more than double what we’ve highlighted above — conveniently presented alongside 11 ready-to-use templates.

You asked. We answered.

Which email templates are included?

A: By downloading the 11 highly-persuasive sales email templates, you’ll get:

  1. Prospecting: Use this template as email #1 in your sales cadence
  2. Prospecting follow-up: Follow-up on your first email with a quick note
  3. Pre-meeting: Send this email the day before your meeting
  4. Post-meeting follow up: Send a follow-up email to recap your call and outline the next steps
  5. Multi-threading (updating the Decision Maker): Keep the DM updated so you can bring them in when their input is required.
  6. Multi-threading (looping the Decision Maker back in): You kept the DM updated on your progress, now  it’s time to bring them in for the final stages of the deal.
  7. Champion prep: Time to call in a favor to boost your odds of success with the C-Suite.
  8. Negotiation: Fast-forward through haggling and get your deal signed.
  9. Closing: Proceed with caution or risk having weeks of painstaking work crumble before your eyes.
  10. Hand-off: Set the right expectations for your buyers moving forward.
  11. Referral: This powerful prospecting play will turn today’s closed-won deals into tomorrow’s pipeline.
Who are these sales template emails for?

A: These sales templates are for everyone! But specifically, the following 3 groups:

  • Sales reps: add to the personal stash of highly effective emails
  • Sales managers: add to the team’s sales playbook
  • Sales enablement: add to the team’s arsenal of “company-approved,” on-brand emails
What format are the templates sent in?

A: You’ll get all of the emails in a single pdf. Save it to your desktop for easy access when you’re drafting your next sales email.

Why do most sales email templates fail? 

A: Simply put, most email templates are based on what sales reps (and their managers and sales enablement teams) think works. Often these are email templates they used to use in a previous job (in a different industry in a different era). Times have changed. We now have data! 

These sales email templates are backed by customer conversations… data… AI. No hunches. No guesses. Data.

How many sales pros currently use these templates?

A: Over 20,000 salespeople have downloaded this template. 20k! They have already improved their sales emails and are that much closer to closing more deals.

What else is included in these templates?

A: Not only do we give you the copy/paste/make-your-own email templates, we include a full breakdown of WHY each one works. 

We educate you on the psychological principles and show the data that backs each email. When appropriate, we link out to articles and blog posts for a deeper dive into the full analysis of each email template.

Does it include a cold email template?

A: Yup. Not one, but two. 

1. Prospecting email (#1) discusses loss aversion, words that sell and why the interest CTA is the one to use in outbound/cold emails.

2. Prospecting follow-up email (#2) stresses the importance of keeping it simple, being informative with useful insights (deliver value!), the power of a really good story, and why the interest CTA is still the go-to one in cold emails.

Need more sales email tips?
  • Before You Hit Send: 7 Sales Email Statistics To Boost Your Email Game: In this blog post we lean into seven key email stats that will help you get better response rates. Did you know, longer emails are significantly more effective in booking a meeting? That’s one… of hte 7.
  • 7 Cold Email Stats To Write Killer Cold Emails: Speaking of 7… we’ve got 7 more email stats for you specific to cold emails. Our data shows using ROI language in cold emails decreases success rates by 15%. Yikes.
  • How To Write A Sales Email: What The Data REALLY Says: Before getting into this article, know that every form of communication from text to email to in-person to phone to video call reflects upon you and the organization you work for. And how you communicate matters. Bonus: email has proven to be the one channel that builds momentum in your deals, specifically email velocity … the number of emails exchanged between buyers and sellers.
  • Quick! Grab These 6 Sales Follow-Up Emails to Speed Up Your Deals: Cold outreach. No-show. Post-call follow-up. We’ve got 6 sales follow-up emails to help close more deals faster.
  • These 6 Cold Email Examples Are So Good You’ll Want To Steal Them: Use these cold email examples to update your cadence. These 6 cold emails broke through the noise, got a reply, and landed the meeting.
  • 7 Irresistible Cold Email Templates: These email templates are only for cold emails. They’re 100% backed by data so you can cut bottom-performing email tips and replace them with techniques proven to book more meetings.


100% unignorable. 100% free. Get the templates now:

Thank you for your submission.