Stop losing winnable deals

Boost win rates, increase average deal size, and increase revenue per rep with Gong, the #1 Revenue Intelligence platform.

Thank you for your submission.


Words That Sell: Cheat Sheet

Top performers use this language to close more deals. Add it to your sales approach and win more often.

Top sellers use these words because buyers unconsciously prick up their ears when they hear them. (Spoiler: discount is NOT on the list). These words that get dropped in everyday chit-chat are secretly a conversational lock-picking kit: opening up accounts and priming them to buy from you. Get the full list now.

Here exactly what you’ll get
  • Timeless sales wisdom now backed by data
    Door-to-door salesmen, Madison Ave copywriters, enterprise sales pros have handed down these trade secrets for generations. And now, the data proves them right.
  • These words are already in your vocab
    It’s sales. Not rocket science. You use these words every day. Now that you know which ones get you closer to a “yes” they will become part of your go-to phrases.
  • Real life examples
    Data, talk-tracks, and the brain science behind why they are so effective. It’s all in this short (2 page) list.

Secret: See what’s inside
  • No need to change your pitch
    That’s right. Because these words occur naturally in most sales calls you won’t need to force them into the conversation.
  • Add these words to your talk tracks
    Casually weave them into your go-to explanations and small talk. Now that you know to look for them you’ll start seeing them everywhere.
  • Calls, emails, decks
    Sprinkle these words into all your customer-facing materials. They are equally effective spoken as they are written down.


They work, here’s proof: I counted and I used these words 21 times on this page alone.

Thank you for your submission.