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Words that close

These 7 Data-Backed Phrases Win Deals

We analyzed 176,891 sales calls and uncovered seven words that turn can’t-wins into closed-won. Use these words in your next call and you’ll accelerate pipeline over the finish line. (Warning: you might surpass your forecast by a lot.)

Here’s what you’ll get
  • 7 Deal-closing phrases
    These phrases are the keys to unlocking your team’s full potential. Cut through the noise and get straight to signature. 
  • Win-rate boosting stats
    Want results you can take to the bank? These legendary phrases close deals and send reps packing… for President’s Club. 
  • Confidence you nailed the pitch
    Never wonder if your pitch is landing again. These phrases help you avoid fumbles that sink committed deals. 

How to use the list
  • Uplevel your sellers
    Train reps to say these words and watch your win rates spike. (Yes, it’s that easy.) These phrases are proven to get deals over the line.
  • Strengthen new messaging
    At scale, these words become even more powerful. Ensure new talk tracks include these phrases — before rolling them out to the entire org.
  • Superchage your enablement
    Use these words in every template, call script, deck — you name it. Work these phrases into your pitches to achieve record-shattering results.


Start using these words
(before the competition does).

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