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Sales talent initiative template

Unlocking The Reality of Your Sales Talent

In the Reality of Sales Talent Report 2022, we identified five main drivers that motivate sales professionals. Use the template to adapt this framework to your organization’s talent initiatives.

How to use the template

Capture your team’s preferences

Record feedback from your sales team to identify opportunities to improve hiring and retention programs. 

Adopt the 5 drivers framework

Use Gong’s 5 Drivers of Motivation to organize rep feedback and prioritize the most frequently reported issues.

Plan your next steps

Identify corresponding initiatives and internal partners for these top motivational drivers being addressed. 


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