Maximize your go-to-market team’s potential

What sets top performers apart? Which deals have the most risk? Which messages resonate with your buyers? Get a demo to see how Gong can help.

Thank you for your submission.


43 Highly Effective Email Call-to-Actions: Cheat Sheet

Book more meetings by inserting these irresistible CTAs (calls to action) into your emails.

Cold emails getting the cold shoulder? Deal momentum fizzling out? Use these proven-to-work email CTAs to land more meetings and build your pipeline. This cheat sheet includes 27 “interest” CTAs for cold outreach + 16 “specific” CTAs for deals.

Here’s exactly what you’ll get
  • 43 data-verified email ctas
    These CTAs are proven to boost your booked meeting count (no-thank-yous and not-nows NOT included in our stats).
  • Interest ctas for cold outreach
    Use this specific type of email call to action to turn cold prospecting into hot leads.
  • Specific ctas for deal momentum
    Use this second type of email call to action for in-deal follow-up and meeting scheduling.
How to use the cheat sheet
  • SDRs: Update your email cadence
    Add these new CTAs to your emails and watch your outreach turn messages into meetings.
  • AEs: Insert into your deal emails
    Use these email CTAs to deliver a clear “next step” message that gets buyers to make time and keep your deals moving forward.
  • Fill that pipeline
    These CTAs are scientifically proven to land more meetings by adapting to your buyer’s situation (cold outreach vs. in-deal meetings).


Grab your 43 irresistible email CTAs now.

Thank you for your submission.