Maximize your go-to-market team’s potential

What sets top performers apart? Which deals have the most risk? Which messages resonate with your buyers? Get a demo to see how Gong can help.

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7 legendary persuasion tactics from Robert Cialdini

The best salespeople know sales psychology. You have to get in your buyer’s head and understand what emotionally triggers them to make a purchase according to the ‘Godfather of Influence’ Robert Cialdini. This cheat sheet will help you build trust and persuade buyers to act now.

What you’ll learn:
  • How to get a “YES” from the buyer
    The best salespeople are master influencers. Learn the research-tested techniques that turned “hmmm” into “where do I sign?”
  • Tools to get over the line:
    Reciprocity. Scarcity. Social Proof. Learn proven persuasion techniques to bring buyers over the finish line.
  • How to reduce buyer uncertainty
    Use tactics the top psychologists swear by to bring deals to closed-won by soothing buyer uncertainty. 


Use persuasion to grow your commission

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