Gong Labs’ previous research shows that it’s not a great idea to send executives cold emails with lofty ROI promises (see chart below for a sneak peek). How on earth can that be a bad idea, when all customers care about is ROI? Picture this: You’re a software sales rep and you gave a stellar […]

“A region of spacetime where gravity is so strong that nothing — no particles or even electromagnetic radiation such as light — can escape from it” (Wikipedia). A black hole. Too often, sales teams spend a significant chunk of their workday in a black hole of subjectivity. The antidote? Game tape. Professional athletes review past […]

If you’ve been following our podcast journey, then you’ll know that we launched ‘Reveal: The Revenue Intelligence Podcast’ back in 2019. Since our debut, we’ve had conversations with 49 revenue thought leaders across all industries and have explored how they use revenue intelligence – a new way of operating based on data instead of opinions […]

Sales prospecting is dead. *Dramatic pause* Kidding (obviously). Deals don’t just fall into your lap – if they do, tell me how. Prospecting is an essential part of your process.  Without it, you’re stuck waiting for things to happen. And that’s not a strategy, that’s just dumb luck. That’s why I stole these 10 prospecting […]

HubSpot Reps Increase Productivity and Ramp Faster with Gong Gong Gives Genesys Sales Managers The Ability to “Ride Shotgun” With Any Deal Shopify Creates a Learning Environment for Their Sales Team The above are 3 actual headlines from Gong case studies. The one thing they all have in common? Each tells a story about how […]