Multilingual visibility and execution at scale: How global enterprises can cross language barriers with AI Translator

Enterprises today operate across continents, time zones, and languages, but language gaps and siloed data systems are holding global revenue teams back. 

The reliance on incomplete CRM data and lagging indicators — which is only compounded by language barriers — leaves revenue leaders in the dark, unable to see what’s really happening in local markets. That lack of visibility means missed opportunities, hidden risks, and delayed responses. 

With 49 percent of global executives reporting financial losses due to language barriers, the cost of this blind spot is simply too high.

At Gong, language support isn’t just a checkbox; it’s a core part of how we help teams scale smarter, everywhere. That’s why we’re excited about AI Translator, which is designed to unify your revenue operations across languages, regions, and teams. 

AI Translator, one of our Gong Agents, ensures key moments — from every call, deal, and account — are surfaced and understood in the right language, instantly giving global GTM teams a unified view of pipeline performance and deal progression. It also sends translated insights to the CRM in a company’s standard language.

No more waiting for manual, generic translations. No more waiting on rep-created summaries that lose the nuance. With AI Translator, your frontline teams and executive stakeholders are automatically working from the same source of truth, regardless of language.

While AI Translator will be generally available in the coming months, it builds on a multi-year investment in capabilities designed to help global organizations operate with nuance and precision, no matter the language or location. From AI Transcriber supporting more than 70 languages, to AI Ask Anything delivering instant revenue insights in any language, to AI Tracker capturing signals and market trends across every region, teams are already driving global scale backed by local context. And we’re just getting started.

When language is no longer a barrier, best practices can scale and local insights don’t get lost in the fray.

Market expansion has become a key focus for growing organizations in 2025, with 57% of companies looking to expand into new geographies, industries, or segments. Lack of language-aligned visibility creates risk, from missed deals to misaligned strategy, that’s unsustainable in today’s competitive market.

AI Translator, along with our existing suite of global-ready offerings, change that. We’re giving global revenue organizations the ability to plug knowledge gaps automatically, align execution across languages, and gain the insights they need to drive productivity, predictability, and growth worldwide.

Selling at scale doesn’t just mean more deals; it means smarter, more connected operations. It means every coach and every seller has the context they need, when they need it, in the language they work in. The Gong Revenue AI Platform helps you get there, whether you’re selling in Madrid, Mumbai, or Manhattan.

Ready to sell without borders? Get a demo or speak to your Gong representative to see how Gong Agents are helping global teams scale smarter.