gong labs research

proven b2b sales strategies from gong labs

Gong Labs is where we publish findings from our research team. We analyzed 446M+ deals, 375M+ calls, and 2.5B emails using Gong AI, and share results to help you win more deals!

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master b2b selling with data-backed insights

Selling is more complex than ever

In a recent Gong study of more than 100 CROs and VPs of Sales, 81% of them said their team’s deals are significantly more complex than they were. We dove into data to uncover what reps are up against

How sales AI can increase win rates

This isn’t about maybes, or possibilities, or imagined scenarios. It’s about the very real data we uncovered on how sales AI affects your revenue team and how you can use AI to your advantage.

Spot these four red flags

It’s critical that you get a more accurate picture of your pipeline. Enhance forecast accuracy and revenue predictability when you spot these four red flags

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