How to use Gong Assistant to move deals forward faster

Whether you’re a rep, manager, or leader, you’re constantly faced with the same question: what’s the best next step?

Gong Assistant helps you answer that question by providing tailored guidance based on real customer interactions.

Instead of digging through customer calls, reviewing CRM notes, and piecing together context across disconnected tools, you can have a conversation with Gong Assistant and get immediate answers to your most pressing questions.

Gong Assistant gathers data from calls, deals, account activity, and your CRM to provide in-depth insights, enabling you to make more informed decisions and move deals forward faster.

Here are three ways to use Gong Assistant to spend less time searching and more time selling.

Following up quickly after a prospect or customer call is essential to keep the conversation going and the deal on track. Gong research shows that responding to buyers within 24 hours increases win rates and reduces deal duration.

But when you’re jumping from meeting to meeting, crafting personalized and timely outreach often falls to the wayside. According to a Gong Labs study, 45% of reps reported one or more critical action items slipping through the cracks each week.

Now, you can use Gong Assistant to summarize key concerns, risks, and next steps, ask follow-up questions, and generate a ready-to-use email draft — all in one place.

You can ask:

• What concerns were raised during the call?
• How have other reps handled this concern?

Then you can use Gong Assistant to take the next step by asking, “Can you draft a follow-up email addressing the relevant concerns and timeline?”

With Gong Assistant, you can go from question to understanding to action in one place, responding faster and with more relevance while momentum is high.

As a frontline manager, you can’t help your team move forward if you don’t understand what’s holding them back. Unfortunately, siloed and incomplete data make it nearly impossible to identify blind spots and surface trends across stalled deals.

Now, with Gong Assistant, you can evaluate deal health across your team, quickly understand what’s blocking progress, and move deals forward.

You can ask Gong Assistant:

• Why are my team’s deals getting stuck?
• What trends are we seeing across stalled deals?
• What information can I share to get deals back on track?

Gong identifies patterns across conversations and shows supporting evidence, not just summaries. Armed with complete context and understanding, you can confidently identify the root cause of stalled deals, bring these insights to your team, and adjust your strategy immediately.

When working deals, account managers need visibility into buyer priorities, hesitations, and timelines — and fast. Unfortunately, most teams spend hours sifting through call notes and recordings to figure out what’s going on.

Gong Assistant saves you time by connecting signals across calls, deals, and accounts to surface customer concerns and engagement patterns at scale.

You can ask:

• What objections are coming up most across my accounts?
• What concerns are customers raising in recent conversations?
• How have other account managers handled these objections?

With a clear picture of account health, you can identify and mitigate risk before it’s too late, and surface opportunities that may have otherwise gone unnoticed.

The real challenge isn’t finding data, it’s knowing what to do with it.

Unfortunately, most tools stop at insights.

Gong Assistant flips the script and helps you move from insight to action, within your existing workflows. Instead of piecing together confusing and disparate information, you can quickly understand what’s happening within an account and take the right next step — all in one place.

Want to see Gong Assistant in action?

Get a demo.