Gong for enablement

Turn enablement initiatives into revenue

Stop guessing which initiatives drive growth. The Gong Revenue AI OS identifies skill gaps from real interactions, automatically prescribes coaching, and delivers AI role play to move the needle. Improve team readiness, accelerate productivity, and finally prove your impact on revenue.

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Trusted by 5,000+ customers

Why enablement leaders choose Gong

Modernize your enablement approach

Move from reactive training to proactive orchestration, leading GTM strategy with data-driven insights that scale winning behaviors and directly accelerate business growth.

Scale winning behaviors

From onboarding to change initiatives, reduce ramp time, and accelerate sales productivity and GTM readiness.

Measure change in the field

Track adoption, detect skills gaps, and automatically prescribe coaching where and when it counts.

Prove what’s working

Go beyond LMS data and completion rates — link enablement initiatives to win rates and deal velocity.

Power enablement programs with the Gong Revenue AI OS

Bridge the gap between learning and landing the deal

Ditch surface-level metrics for AI-driven visibility into how rep behavior, coaching efficacy, and team-wide execution trends impact the bottom line.

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Run AI roleplays grounded in your customer reality

Replace generic training with immersive AI role-play built from your own customer interactions. Empower your team to build critical skills independently through data-driven feedback and guided practice that reflect your real-world scenarios.

We're cutting onboarding times in half. And we measure that based on how long it takes you to come in, learn the products, get in touch with your customers and start hitting your number.

Christine Canfield
Vice President, SMB, Inside Sales, Iron Mountain
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Market Insights dashboard tracking Budget mentions trending at 70% in July, down 7.64 points from June

Scale excellence across every manager

Automatically pinpoint skill gaps by analyzing real interactions. Replace intuition with data to identify the specific behaviors that separate your top performers from the rest.

We tracked the percentage of use of ‘next steps’ over time and we set a target for that to increase. Through that, we were able to see an improvement in our deal velocity.

Simon Kirk
VP Revenue Enablement, Culture Amp
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Initiative adoption over time chart showing objections, next steps, and budget trends for David Black's CRO team from Aug 3-18.

Prove your impact on revenue growth

Gong helps you confidently measure program outcomes, link behavior change to business outcomes, and adjust in real time to drive results. Identify what’s working and scale it — so you can show impact, not just effort.

We utilize trackers for our sales methodology to track by segment. We have also been able to show that by utilizing the methodology that win rates increase by 7%.

Alicia Heagle
Manager, Revenue Enablement - Sales, Highspot
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Build a unified GTM org

Become a strategic growth partner

Gong not only supports enablement teams, but also every GTM team hoping to drive better productivity, predictability, and growth across the business.

Our main focus is on friendly competition, collaboration, and coaching, and Gong has been effective at reinforcing all three. Without Gong, our coaching culture would not be what it is today.

Christine Canfield
Vice President, SMB, Inside Sales, Iron Mountain
Iron Mountain logo

Turn managers into enablement multipliers

Quickly surface messaging misses, stalled deal behaviors, and key coaching moments — so everyone can align on how to intervene and what to reinforce to drive net-new pipeline and expansion.

Iron Mountain Case Study

Trust and security that scales with your revenue organization

With enterprise-grade security, globally recognized compliance standards, and strict privacy controls, you can scale revenue confidently — knowing your pipeline, strategy, and customer insights are protected end-to-end.

Out-of-the-box integrations for seamless revenue transformation

Robust integrations and bespoke services expertly curated to help organizations win more, with 300+ integrations in the Gong Collective.

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Win more revenue with AI

Book a demo to see how specialized agents, purpose-built applications, and the world’s richest revenue signals work together to help you win.

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Key resources

Playbooks for building playmakers

Learn how modern enablement teams connect training to outcomes, reinforce winning behaviors, and prove impact at every stage.

Frequently asked questions

FAQ

Sales enablement software Q&A

Shorten ramp time by using Gong AI to surface proven practices so new reps can model success faster, ensure consistent coaching with automated scorecards, and validate the business impact of every initiative.

Gong highlights skill gaps through Team Stats, Trackers, and Smart Trackers, measuring rep behavior against key initiatives like objection handling, discovery, or pricing discussions based on real calls, not self-reported inputs.

Our trackers and initiatives capabilities show how consistently reps are using specific messaging, talk tracks, or competitive positioning so you can measure adoption and tie messaging back to outcomes.

Gong AI auto-generates coaching opportunities, identifies standout and at-risk behaviors in Team Stats, and helps managers deliver consistent feedback through shared Scorecards and Call Comments, making coaching scalable and focused.

Gong connects rep behavior to business impact with Initiatives and Stats Dashboards, showing whether reps are applying what they’ve been trained on and how that translates to improved pipeline and conversion.

Gong connects with over 250 systems through the Gong Collective, including CRM platforms, learning systems, and content tools. These integrations allow teams to embed coaching insights and enablement data directly into existing workflows, maximizing adoption and ROI without switching systems.