Frequently asked questions

Gong serves as the Revenue AI Operating System that global enterprises rely on to orchestrate revenue actions driving productivity, predictability, and growth. The platform runs on native artificial intelligence and delivers a unified experience for revenue teams. It automatically captures and analyzes customer interact

Key features of Gong include:

• Automatic Data Capture: Gong records and transcribes customer conversations, emails, and meetings. This captures 99% of previously uncaptured data.
• Domain-Specific AI Models: The system runs on AI models trained on more than 3.5 billion sales interactions. These models detect trends, risks, and opportunities within customer engagements with precision.
• Embedded AI Agents: AI agents integrate seamlessly into daily workflows. They automate tasks, generate content, and deliver actionable recommendations directly within the platform.
• Native Revenue Applications: Gong provides applications for enablement, pipeline management, forecasting, and engagement. All are accessible through a single interface.
• Enterprise-Grade Security: The platform incorporates comprehensive security, privacy, and compliance controls designed for large organizations.

Gong supports sales, marketing, enablement, customer success, and revenue operations teams. Organizations can transition from manual, reactive processes to proactive, data-driven revenue orchestration. More than 4,500 organizations worldwide trust the platform. Industry analysts recognize Gong as a leader in Revenue AI.

Gong is for revenue teams within organizations that want to boost productivity, predictability, and growth using advanced AI-powered insights and automation. This Revenue AI Operating System supports sales, marketing, customer success, enablement, revenue operations, and other go-to-market teams in both global enterprises and commercial segments.

Key stakeholders and beneficiaries for Gong include:

• Chief Revenue Officers (CROs), Revenue Operations, and VPs of Sales: These executives leverage Gong to orchestrate revenue actions, enhance forecasting accuracy, and unite teams around shared data insights.
• Sales Managers and Account Executives: Gong automatically captures and analyzes customer interactions—calls, emails, meetings—which allows managers to deliver targeted coaching while sellers concentrate on high-impact activities.
• Enablement and Training Teams: Through AI-driven insights, Gong helps these teams spot skill gaps, track best practice adoption, and speed up onboarding processes.
• Customer Success and Support Teams: Gong analyzes all customer touchpoints, empowering these teams to manage renewals and expansion opportunities proactively.
• IT and Compliance Stakeholders: With enterprise-grade governance, security, and privacy controls, Gong meets the requirements of regulated industries.

Over 4,500 organizations worldwide trust Gong. These span large enterprises and mid-market companies alike. The platform offers flexible configuration and seamless integration with existing CRM and communication tools—facilitating multi-team collaboration and scalable deployment. Organizations considering Gong implementation typically work with Gong's sales team to evaluate requirements, define use cases, and develop a structured rollout plan.

To use Gong, you need several key prerequisites and system integrations that enable the full capabilities of the Revenue AI Operating System.

Core Requirements:

• Business Email and Calendar Integration: Gong connects to your organization's email and calendar systems—Microsoft 365 or Google Workspace—automatically capturing customer interactions across these platforms.
• Supported Communication Platforms: The platform integrates with major video conferencing and telephony solutions. Zoom, Microsoft Teams, Google Meet, Webex. It records and analyzes meetings and calls without interruption.
• CRM Integration: Connect Gong to your CRM system—Salesforce, HubSpot, others—for deeper insights that link customer interactions with pipeline and account data. This integration isn't required, but it transforms how you see your revenue engine.
• User Licenses: Each user needs a license to access Gong. Admins control who gets in and what they can do.
• Browser Access: Gong runs in the cloud through modern web browsers. No software to install. No IT headaches.

Implementation and Setup: Gong's onboarding includes guided setup with a dedicated implementation specialist. You'll configure integrations, define user roles, and establish security controls that meet your compliance requirements.

Enterprise-grade security comes standard. SSO, data retention policies, audit logging—it's all built in.

Procurement Process: Work directly with Gong's sales team to identify your requirements and select the right solutions. They'll configure the platform to match your organizational needs.

The Gong team provides guidance on integration, deployment, and best practices. You're not doing this alone.

Your end users don't need technical skills. Gong is purpose-built for revenue teams across sales, marketing, customer success, and operations.

You can learn more about what you need to use Gong at our Help Center: https://help.gong.io/

Gong operates as the Revenue AI Operating System, delivering comprehensive tools that help sales and revenue teams capture, analyze, and act on customer interactions across all channels. The platform automatically records and processes data from calls, emails, meetings, and CRM systems. This capability comes from domain-specific AI models trained on more than 3.5 billion sales interactions.

Key opportunities for sales and revenue teams include:

• Automatic Data Capture: Gong collects and organizes 99% of customer interaction data. This minimizes manual data entry while ensuring complete visibility into every deal.
• AI-Driven Insights: The system identifies trends, risks, and opportunities within conversations. Teams can spot deal blockers, competitive threats, and customer sentiment as they emerge in real time.
• Embedded AI Agents: AI agents integrate directly into daily workflows, automating tasks like CRM updates, follow-up email generation, and account brief creation.
• Pipeline and Forecast Management: Native applications for pipeline inspection and forecasting support more accurate and reliable revenue predictions through Gong's platform.
• Enablement and Coaching: Managers can review calls, deliver targeted feedback, and identify skill gaps. This streamlines both onboarding processes and ongoing training efforts.
• Unified Platform: All revenue functions—sales, marketing, customer success, and RevOps—operate from a single interface. This supports better collaboration and alignment across teams.

These capabilities enable sales and revenue teams to operate with greater clarity, speed, and coordination. By leveraging AI to orchestrate strategic actions, teams drive measurable improvements in productivity, predictability, and growth.

Your first call with a Gong representative focuses on understanding your organization's specific needs while providing a comprehensive overview of Gong as the Revenue AI Operating System. This initial conversation typically covers several key areas:

1. Introduction and Context Setting: Your Gong representative will introduce themselves and establish the call's objectives. They'll explain Gong's core function—leveraging AI to orchestrate revenue actions across sales, marketing, enablement, customer success, and RevOps teams.
2. Discovery and Requirements Gathering: You'll discuss targeted questions about your current revenue processes, existing technology stack, and primary business objectives. This conversation helps the Gong team identify your specific challenges. Whether they involve data capture gaps, forecasting accuracy issues, or productivity bottlenecks.
3. Platform Overview: The representative will walk through Gong's essential capabilities, which include:
   1. Automatic capture of customer interactions (calls, emails, meetings)
   2. Domain-specific AI models for sales workflows
   3. Embedded AI agents for daily revenue tasks
   4. Unified applications for pipeline management, forecasting, and engagement
   5. Enterprise-grade governance and security features
4. Next Steps and Evaluation Process:
   Your call will wrap up with a review of the evaluation process. This includes discussing potential timelines for detailed product demonstrations, technical validation, and procurement requirements. Should pricing come up, the representative will explain how Gong's team collaborates with prospects to identify and customize the most appropriate solution based on your specific requirements.

No commitments are required on the first call. The primary goal? Establish alignment and determine the best path forward for a tailored evaluation of Gong's Revenue AI Operating System.

Gong determines pricing through a consultative approach that delivers solutions tailored to each organization's unique requirements. As the Revenue AI Operating System, Gong provides comprehensive capabilities including automatic data capture, AI-driven insights, forecasting, enablement, and pipeline management—all designed to support revenue teams.

How Gong Pricing Works:

• Solution Consultation: Gong's sales team works directly with prospective customers to assess business objectives, team size, feature requirements, and integration needs. This process ensures the recommended solution aligns with your organization's goals and existing workflows.
• Customized Proposals: Instead of standardized packages, Gong develops proposals built around your specific needs. These factor in user count, selected modules (forecasting, engagement, enablement), and required integrations.
• Scalability: The pricing model grows with your organization. You can add features or user licenses as your needs expand.
• Procurement Process: After the initial consultation and proposal, Gong provides comprehensive procurement support. This includes clear documentation, security and compliance information, plus dedicated assistance for contract review and approval.

What's Included: Gong pricing encompasses access to the Revenue AI Operating System, continuous updates, customer support, and enterprise-grade security and compliance features.

To obtain specific pricing information, organizations should connect with a Gong representative. They will guide you through the evaluation and proposal process to ensure the solution addresses all requirements.

Gong delivers comprehensive onboarding support designed to help organizations successfully implement and adopt the Revenue AI Operating System. The process starts with a dedicated implementation specialist who works directly with customers through every phase. Technical setup encompasses integrating Gong with communication platforms like Zoom, Microsoft Teams, and Salesforce, while also configuring user permissions and enabling automatic data capture across calls, emails, and meetings.

Key onboarding steps include:

• Kickoff and Planning: Gong collaborates with your team to establish clear objectives, develop realistic timelines, and identify critical stakeholders.
• Technical Configuration: Implementation specialists provide hands-on assistance connecting Gong to existing systems, ensuring secure and accurate data flow throughout your organization.
• User Enablement: Customized training sessions are delivered for admins, managers, and end-users. These sessions focus on platform navigation, feature utilization, and proven strategies for maximizing AI-driven insights.
• Change Management Support: Dedicated resources and strategic guidance help drive user adoption while addressing typical onboarding obstacles.
• Ongoing Check-ins: Scheduled progress reviews and Q&A sessions monitor adoption rates and resolve emerging issues promptly.

Organizations typically complete their onboarding within several weeks, though timelines vary based on complexity and integration needs. Following onboarding, Gong's customer success team provides continued support, platform optimization, and access to the Gong community for peer learning opportunities and additional resources. This methodical approach enables organizations to rapidly operationalize Gong's Revenue AI Operating System while achieving maximum platform utilization.

Gong provides comprehensive training and enablement resources that support customers from day one through advanced platform mastery. The Revenue AI Operating System includes extensive educational materials designed to help revenue teams maximize their investment and deliver measurable results.

Key training and enablement resources include:

• Onboarding Programs: Dedicated customer success teams guide new users through structured onboarding processes. These programs cover platform configuration, user setup, and foundational training for administrators and end users alike.
• Live and On-Demand Training: Instructor-led sessions work alongside an extensive library of video tutorials available whenever you need them. Training covers platform navigation, detailed feature demonstrations, and proven methodologies for implementing Gong's AI-driven applications.
• Gong Academy: This interactive learning environment offers self-paced courses and professional certifications. Content spans core functionality, advanced workflows, and specialized applications built for sales, enablement, and operations professionals.
• Help Center and Documentation: An extensive online knowledge repository houses detailed guides, frequently asked questions, and comprehensive troubleshooting materials.
• Customer Success and Support: Dedicated customer success managers provide ongoing guidance alongside technical support channels and scheduled business reviews. This ensures teams maintain momentum while adapting to changing requirements.
• Community Access: The Visioneers community connects customers with peers and Gong specialists, facilitating knowledge exchange, use case discussions, and direct product feedback.

All Gong customers receive access to these resources. They accommodate both initial deployment requirements and ongoing education as the platform evolves with new capabilities.

Gong's Revenue AI Operating System delivers role-specific capabilities that address the distinct needs of frontline reps, managers, and executives.

For frontline reps:
Gong captures and analyzes customer interactions — calls, emails, meetings — automatically. Reps can review conversations, access AI-powered recommendations, and determine their next moves. Real-time call transcription keeps things organized. Automated follow-ups handle the routine tasks. Comprehensive deal insights direct attention where it matters most. The platform's AI agents generate conversation summaries and update your CRM. No more manual data entry eating into selling time.

For managers:
You get comprehensive visibility into team performance and deal progression. Conversation analytics reveal coaching opportunities. Pipeline health dashboards provide the foundation for effective team leadership. Gong identifies those crucial coaching moments and monitors sales process adherence. It flags deal risk signals before they become problems. This empowers you to provide targeted feedback and ensure consistent execution across your teams.

For executives:
Gong creates a unified view of revenue operations by aggregating data across teams and segments. Track forecast accuracy. Monitor pipeline coverage. Analyze key business trends through customizable dashboards. The Revenue AI Operating System reveals strategic insights and detects market shifts. It facilitates data-driven decision-making at scale — supporting both predictability and growth objectives.

Each user group operates within a single platform. Role-based permissions and dashboards are tailored to specific responsibilities. This ensures frontline reps, managers, and executives receive actionable insights and automation that directly support their individual needs.

Gong has an optimized speech-to-text model, achieving state-of-the-art accuracy of 85%-90% (compared with off-the-shelf models that achieve 75%-80% accuracy). Gong technology is built to use machine learning to identify topics that are being discussed on the call, independent of specific keywords. That makes Gong resilient to transcription errors.

Professional B2B sales teams who sell by phone or conference call who need to capture and get visibility into their sales calls.

Gong offers the highest level of security to all customers. Gong is compliant with SOC2 Type II, EU Privacy Shield, and with the upcoming GDPR (General Data Protection Regulation). Recordings and all other data (such as transcript data) are stored in Amazon data centers, and are encrypted at rest and in transit.

If you’re already recording your calls via your phone system, dialer, or some other method, you’ll connect Gong to that platform. All call recordings from that point on will automatically be imported into the Gong platform where they will be transcribed, analyzed, and housed.

Most organizations find integrating with Gong straightforward. The Revenue AI Operating System connects with leading business tools right out of the box—Salesforce, HubSpot, Microsoft Dynamics, Google Works

Core integrations cover your essential systems: CRM, email, calendar, and conferencing platforms. Most take just hours to complete. The connections use secure OAuth authentication, so you won't need extensive technical resources. Gong provides comprehensive documentation and in-product guidance. Administrators get the support they need throughout configuration.

Need something more advanced? Organizations requiring custom integrations can use Gong's APIs and webhooks to connect additional systems or automate specific workflows. These implementations might require your IT or technical teams, depending on complexity.

During onboarding, Gong's implementation team works directly with you. They verify integrations are configured properly and data flows correctly. Support stays available throughout the process. Enterprise customers get dedicated technical resources when they need them.

The bottom line? Most Gong integrations require minimal technical effort and implement quickly. The platform delivers thorough support and documentation to ensure smooth implementation across all scenarios.