Banks’ recorded sales interactions increase 80% in two years

“This call may be recorded for quality and training purposes,” banks have been telling their own customers for decades. Yet when sellers talk about recording their own calls with banks, the question I hear most often is a cautious one: “Okay, but how do you get past the data privacy and recording concerns?”

The Gong Labs team reviewed recorded sales deals with financial services buyers from 2024 through 2026. The short version: banks are okay with hitting record. And more of them are recording meetings every quarter.

In Q2 2024, 7.1 percent of all deals Gong customers recorded were with a financial services buyer; by Q3 2026, that number had risen to 9.6 percent.

If financial services buyers didn’t allow recording, the share of recorded deals would remain flat or shrink. Instead, the data shows that it climbed almost every quarter for two and a half years, with a noticeable increase in the back half of 2025.

Banks were no exception; their share of recorded deals rose from 1.5 percent to 2.7 percent from Q2 2024 to Q3 2026. That’s an 80 percent increase for the segment known for saying no.

Since 2024, the number of financial services buyers Gong customers record each quarter has more than doubled (+119 percent). The number of Gong customers recording financial services calls has increased by 70 percent. This isn’t a handful of power users skewing the data. It’s hundreds more sales teams finding that their financial services buyers rarely object to call recording.

Gong customers recorded ~6K financial services buyers per quarter in 2024; as of Q3 2026, that number is ~13K. And the number of Gong customers who recorded financial services calls grew from ~600 to ~1K. The data shows this isn’t a handful of power users skewing it. It’s hundreds more sales teams finding that their financial services buyers have no objection to call recording.

Financial services buyers are a growing share of recorded deals, and banks are nearly doubling theirs.

To rule out potential bias, we looked only at Gong customers that sell to both financial services and other industries, then compared each seller’s financial services deals with deals of the same size in other industries. By looking at the same sales teams with the same recording habits, we were able to zero in on instances where the buyer was the only difference.

We found that sellers record financial services buyers just as often as they do other buyers in other industries, and in some segments more often.

• Credit unions: 4.1 recorded calls per deal, versus 3.4 for the same sellers’ other deals
• Banks: 3.9 versus 3.6
• Insurance: 3.7 versus 3.7, essentially even
• Asset and wealth management: 3.3 versus 3.3, dead even
• All financial services: 3.7 versus 3.5

In other words, banks and credit unions aren’t just tolerating call recording. Their deals end up with more recorded conversations than comparable deals elsewhere.

Within the same sales team, financial services deals include as many recorded calls as other deals, if not more.

The data points to the fact that the buyers aren’t the blocker when it comes to call recording; their assumption that their customers won’t let them record calls is.

Those who skip recording miss out on valuable coaching opportunities, deal visibility, and details that can help them win deals. It’s impossible to learn from conversations you never captured. So instead of assuming your customers won’t agree to call recording, take a moment to explain the value to them, and refer them to the data.

Check out an instant demo to see what you’re missing.

This analysis draws on aggregated, anonymized data from Gong customers who consented to aggregated insights, analyzed by Gong Labs. It includes closed new-business deals between $10k and $10M with at least one recorded call, from Q2 2024 through Q3 2026. Calls-per-deal comparisons are limited to Gong customers selling to both financial services and other industries, matched on deal size. Win rates were within one percentage point across every segment. Results are reported only in aggregate and do not identify any individual company, user, or conversation.