Gong Enrich
Bring trusted third-party data into Gong
Connect to the data providers you trust directly inside of Gong. Give your team the contact and account context to engage and prioritize the right buyers.
Trusted by 5,000+ customers
Start every revenue workflow with trusted third-party data
Waterfall enrichment
Bring multiple data providers together in Gong
Create customizable waterfalls with Gong Enrich Data Partners to improve enrichment coverage and match rates. Use the providers you already have, then pull from additional sources with Gong Credits.
Agent Builder
Automate data enrichment at scale
Add enrichment as an action in Agent Builder to fill data gaps when CRM changes, tracked signals, or other criteria trigger a workflow. Keep account and contact context current without manual research.
CRM field mapping
Turn enriched data into a stronger GTM foundation
Map enriched account, contact, and lead data back to your CRM. Improve segmentation, routing, reporting, and the workflows that depend on complete records.
Dashboards
Measure the impact of data enrichment
Track enrichment success rate, account and contact changes, and provider performance in Gong. See where coverage is improving and prove the value of your data enrichment strategy.
Feature highlights
Fill in missing email addresses and phone numbers with verified contact data, so reps can reach the right people faster.
Add richer company information to Gong account views to give teams more complete context for every account.
Automatically add missing email addresses or phone numbers when contacts enter an Engage flow, so reps can start outreach with the data they need.
When an email in an Engage Flow bounces, Gong can find a new address and resend it.
Set up Gong to fill data gaps when something in your CRM changes, an important date arrives, or an AI Tracker spots a signal.
Configure the order of data providers by data type to improve coverage, match rates, and cost control.
Connect the data provider accounts you already use and apply existing contracts and credits directly in Gong.
When your connected providers don’t return the information you need, use Gong Credits to access additional data.
Map enriched account, contact, and lead data back to CRM to improve segmentation, routing, reporting, and downstream workflows.
Monitor enrichment activity and provider performance in one place.
Hear from our customers
Customer results, powered by better data
Gong Enrich has been a game-changer for our inbound and outbound teams. Before, high bounce rates and outdated CRM data were dragging down our workflows. Gong Enrich solved those data gaps instantly. The setup took minutes, and having accurate, verified contact data built right inside the platform has significantly increased our daily productivity.
Close data gaps and increase productivity
Sprout Social uses Gong Enrich to improve contact data quality and help teams move from research to outreach faster.
Win more revenue with AI
Book a demo to see how specialized agents, purpose-built applications, and the world’s richest revenue signals work together to help you win.
Loading form...
Frequently asked questions
FAQ
Learn how Gong Enrich helps teams improve data coverage, enrich records, and put trusted account and contact data to work across Gong.
What is Gong Enrich?
Gong Enrich brings trusted third-party data into the Gong Revenue AI OS. Teams can enrich account and contact records, improve CRM data quality, and activate better context across the workflows they already use.
How does Gong Enrich work?
Admins configure a waterfall of supported Data Providers for each data type. Gong Enrich checks those providers in order, helping teams improve coverage while managing data quality, cost, and provider usage in one place.
Can I use my existing data provider subscriptions?
Yes. With Gong Enrich’s “Bring Your Own Key” feature, customers can connect to supported Gong Data Partners and use their existing contracts and credits directly in Gong.
What happens when my existing providers don’t have the data I need?
Teams can use Gong Credits to access additional data from approved Gong Data Partners. Credits are only used when a provider returns the requested data.
Where can teams use Gong Enrich?
Throughout the Revenue AI OS. Some examples include reps enriching contacts from Gong contact views and while adding people to Engage Flows. Admins can also use Gong Enrich in Agent Builder to trigger enrichment based on CRM changes, dates, or AI Trackers.
Can Gong Enrich sync data back to my CRM?
Yes. Admins can map enriched account, contact, and lead data to CRM fields and choose whether Gong should populate blank fields or update existing values.
How does Gong Enrich work with Gong Engage?
Gong Enrich helps teams fill contact data gaps before and during outreach. When a contact enters an Engage Flow without a valid email address or phone number, Enrich automatically finds the missing details through your configured data providers. Reps can also enrich a contact and its associated account with one click from the Contact Panel, so they spend less time researching and more time engaging the right buyers.