5 prompts to use with Gong AI to win more deals
September 30, 2025 
Director of Strategy
Gong AI Sales AI Selling Skills
Director of Strategy
Everyone thinks AI is magic. It’s not.
It’s a mirror. It reflects how well you ask.
Good prompt = good answer. Bad prompt = frustration.
That’s mistake number one.
Mistake number two? Thinking AI is just for chores.
What works is starting with pain points, and working backwards. Missed stakeholders? Negotiation friction? Time wasted? Prompt AI to solve those problems.
And before you click enter — load up your query with context.
As the Director of Strategy at Gong, I’ve seen firsthand how, when done well, AI prompting can help revenue teams gather insights to create, close, and retain more customers. That’s why we’ve built a comprehensive prompt library, and I’ll explore a few of the ways you can use these prompts to get the best outputs with Gong AI.
In the first of our three-part series, I’m sharing five proven plays to take a deal from cold call to closed won.
Stay tuned for parts two and three, where we’ll explore strategies to drive renewals and resurrect lost deals.
Prompt 1: Safeguard your deal with strategic storytelling
Pressure-test your narrative to ensure your deals are set up for success.
Doing so will help you understand if:
- Your approach will resonate with your target audience
- You’ve done enough to validate why the prospect should buy your product
- You have the right combination of statistics, proof points, and relatable customer stories to build a compelling narrative
Use this prompt to make sure you’ve built plot armor for your deal.
Prompt 2: Design a successful multithreading strategy
Gong Labs tells us closed deals over $250k typically involve an average of more than 17 contacts, and deals that close successfully have twice as many buyer contacts as those that don’t.
You need tomulti-thread, engage folks across the organization, to:
- Create a safety net if your primary contact leaves the team
- Gain a more holistic view of the business
- Reduce risk and ensure you have organizational buy-in
Steal this prompt to identify and bring the right people into a deal.
Prompt 3: Uncover hidden hesitation
Hearing lots of yeses and seeing lots of head nods?
Don’t assume you’re going to get a signature. Confusing agreeability with alignment is the silent killer of deals.
Lost deals have a 12.8% higher sentiment score (meaning the buyer uses more positive language than negative language) than closed-won deals, across calls throughout the sales cycle.
Stop overlooking skepticism that could derail a deal with this prompt.
Prompt 4: Create executive summaries in seconds
Good executive summaries are a pain to build. They have to be short, to-the-point, specific, and also very comprehensive.
They’re essential to capture buyer interest, move discovery calls forward, and close pilots — but they’re notoriously time-consuming to create.
Save time and build more effective executive summaries with this prompt.
Prompt 5: Build your pilot close deck
A successful pilot helps you secure buy-in and validation for a complete rollout of your offering.
But you can’t build a business case on assumptions and conjecture.
Use data — and the buyer’s words, not yours — to showcase “magical moments”, or examples of when they had a realization about your solution, that prove why the prospect should move forward.
Steal this prompt to identify quotes, metrics, and examples you can use to build a winning close deck.
Close more deals with instant insights
AI can give revenue teams a competitive edge — but only if they think strategically about it.
The prompts in this post are designed to help you identify stakeholders, craft compelling stories, and build business cases that win more deals. But feel free to adapt these prompts to fit the nuances of your business.
Want to explore the entire library?
Get all the prompts.
Check back soon for parts two and three in the AI prompting series.
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