The ROI of sales enablement: Using AI to prove business impact

70% of all change initiatives fail because sales enablement teams can’t see what’s actually happening in the field.

But it’s long past time to close that measurement gap.

This playbook reveals how you can move beyond static LMS data, scale winning behaviors, and definitively prove your impact on the bottom line.

Inside, you’ll get:

• A repeatable framework to detect, prescribe, practice, and validate every initiative
• Tactical AI workflows that automate your identification of skill gaps
• A behind-the-scenes look at how we at Gong tied increased win rates to messaging adoption