ROI

New Study Reveals 481% ROI in Gong's Revenue Intelligence Platform

June 7, 2021

Palo Alto, CALIFORNIA, June 7, 2021 – The Gong Revenue Intelligence Platform yields a three-year, 481 percent return on investment (ROI), according to a Forrester study released today. The commissioned study, “The Total Economic Impact™ Of Gong Revenue Intelligence Platform” conducted by Forrester Consulting, found that companies benefit from using Gong in four measurable ways, in addition to other qualitative benefits.

According to Forrester, selling has changed: “68% of buyers prefer to gather information on their own, and 60 percent prefer not to interact with a salesperson at all. Because buyers are further along in the buying journey, sales teams need to capitalize on every customer conversation and need to harness accurate, timely, and actionable customer insights to drive revenue.”

The challenge is that, until recently, sales tools haven’t been keeping up.

For this just-released study, Forrester interviewed executives at several companies – and conducted a financial analysis covering what happened before and after using Gong’s platform. Forrester then used the information to create a composite organization to quantify results. The composite organization, based on Forrester’s Total Economic Impact™ framework, is representative of the companies Forrester interviewed and modelled as a U.S.-headquartered B2B software-as-a-service company with annual revenues of $800M, an average deal size of $20,000, and 750 people in the sales organization.

Forrester found that before using Gong, sales representatives at the companies it surveyed, “relied on their email inbox and memory to discuss pipeline and deals with their managers, along with ad hoc stories developed to create supposed insights into buyers’ behaviors.”

After using Gong, Forrester found positive quantifiable differences: “The customer interviews and financial analysis found that a composite organization experiences benefits of $12.1M over three years versus costs of $2M, resulting in a net present value (NPV) of $10M and an ROI of 481%.”

The $12.1M in benefits derived from using the Gong platform were attributed to:

Increase in incremental profit driven by Gong
Reduced time sales representatives spent on administrative or low-value tasks
Reduced time for onboarding and ramp-up of new sales representatives
Increased sales manager productivity through Gong-enabled coaching improvements

Additional benefits of using Gong reported by companies in the study but not quantified, included: reduced talent attrition, improved alignment between sales and marketing teams, and increased transparency around performance goals.

“(Gong) brings precision, visibility, and actionable next steps into the deal process, enabling organizations to increase win rates and work more efficiently,” according to the study. Customers recognized “the anatomy of a good deal for their organization. Gong’s proprietary artificial intelligence (AI) warned when something unhealthy showed up so the customers’ sales representatives could intervene.”

This latest study builds on a 2020 Gong-commissioned Forrester Consulting study, “Navigate the Future of Selling with Revenue Intelligence,” that found companies using revenue intelligence tools to supplement traditional CRM software were more than twice as likely to significantly over-perform their sales goals compared to companies that didn’t.

“With this latest study, evidence of Gong’s ability to help improve win rates and increase deal sizes continues to build,” said Amit Bendov, CEO of Gong. “Third-party studies and personal experience worldwide demonstrate that Gong helps revenue teams make decisions with data instead of opinions. These data-driven decisions lead to powerful, demonstrable and positive results.”

About Gong

Gong enables revenue teams to realize their fullest potential by unveiling their customer reality. The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions. Over 2,000 innovative companies like LinkedIn, MuleSoft, Paychex, PayPal, Shopify, Slack, Sprout Social, Twilio, and Zillow trust Gong to power their customer reality. With Gong, customers experience improved win rates, increased deal sizes, and accelerated employee ramp-times. Gong is a private company headquartered in the San Francisco Bay Area. For more information, visit https://www.gong.io/ or follow us on LinkedIn.

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Recent Press Releases

Gong Growth Accelerates Past 55% YoY as Enterprises Adopt Revenue AI; ARR Tops $500M

Tenth consecutive quarter of accelerating growth as customers standardize on Gong's Revenue AI Operating System SAN FRANCISCO — May 12, 2026 — Gong, the leader in Revenue AI, today announced continued growth acceleration to over 55% year-over-year in its most recent quarter, marking the tenth straight quarter of accelerating growth rate. Annual recurring revenue (ARR) has now surpassed $500 million. It signals a category shift: enterprises are rebuilding their revenue stack around AI, with Gong as the standard. Three forces are driving Gong’s acceleration: AI mandate from the top. Boards are demanding sales productivity gains from AI. Gong is the #1 AI platform revenue teams are choosing. Tech stack consolidation. Companies are consolidating fragmented sales tech onto a single revenue platform, replacing a generation of legacy point solutions. Gong's AI products Engage, Forecast, and Enable are driving the expansion. Large enterprise. The world's largest companies are deploying Gong for production-grade AI rollouts, not pilots. Gong added more $1M+ customers in the last two quarters than in the previous six combined. Revenue has been broken in plain sight. Sellers spend 77% of their time on non-selling activities. A multi-trillion dollar industry runs 70 to 80% inefficient. The root cause is structural: legacy CRM depends on humans to log what happened, and it's hard to use. So in turn, go-to-market teams don't use it. Bad data in, no real insight out, and no automation is possible. Three of every four dollars get wasted on motion that doesn't convert. Gong is replacing that premise. The Gong Revenue Graph turns customer interactions across emails, calls, meetings, and deals into a living memory layer - one that makes real intelligence and automation possible for the first time. Gong's proprietary AI models, trained on revenue-specific data and combined with leading LLMs, convert that layer into decisions: which deals to chase, where the team is at risk, what to do next. Revenue professionals stop updating systems. The system runs the work. Today, 50% of Gong's customers now run multiple products on the platform, and use of flagship AI capabilities like Gong Assistant grew over 200% year over year. "We launched Gong a decade ago with a bet: AI would be bigger than cloud," said Amit Bendov, CEO and Co-Founder of Gong. "The market wasn't ready, so we toned the message down for years. The last three years have been the unlock. Every company is now investing in AI as a strategic priority, and the vision we had a decade ago is the reality driving this acceleration." Enterprise adoption of Gong has grown significantly year-over-year, with half of the Fortune 10 among Gong's customer base. Organizations such as ADP, Anthropic, Canva, Cisco, Docusign, Google, Paycor, Uber for Business, and Thomson Reuters are seeing immediate, measurable outcomes, including: Anthropic increased seller productivity 64%, giving AEs back 10 hours a week Uber for Business used Gong's agents to lift response rates 32% Canva saw a 60% lift in rep capacity Paycor achieved a 141% increase in deal wins “Scaling a B2B business in fintech requires strong visibility into your pipeline and how deals are actually progressing since the sales cycle is longer, more regulated, more risk-heavy, and more multithreaded than in other industries,” said Jason Steckler, Head of Revenue Strategy and Operations at Chime. “We saw immediate impact after implementing Gong, with strong productivity gains across our sales team and a much clearer view of what’s happening across our deals. We now have the insights to be more proactive in our go-to-market strategy and execute more effectively as we grow, and we’re excited to continue scaling our business with Gong as a key part of that growth.” "Recently surpassing $500M in ARR is a testament to how Gong has uniquely combined proprietary data with deep, real-world context on how GTM decisions are actually made,” said Dharmesh Thakker, General Partner at Battery Ventures. “By mastering the intersection of domain expertise and AI model optimization, they deliver the high-impact insights and orchestration necessary for revenue teams to operate at scale. Gong's advantage isn't just the AI, but the data and real-world context underneath it." Gong was recently named a Leader in the Gartner Magic Quadrant for Revenue Action Orchestration and recognized by Fast Company as one of the World's Most Innovative Companies of 2026 in Applied AI. About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. Learn more at gong.io.

Press Release

May 12, 2026

Unlocking the “Trust Barrier” for Enterprise AI: New Gong Research Reveals Transparency as the Key to Competitive Advantage

The "AI Trust Barrier" is real – and it’s costing companies their competitive edge Data and security concerns are the top factors eroding trust (34%), followed by a lack of explainability (30%) and AI model transparency (28%) The ability to articulate AI outputs and data guardrails has emerged as a non-negotiable requirement for solution providers Nearly half (46%) of planned AI investments are currently stalled due to trust concerns—providing a clear blueprint for how vendors must evolve to win SAN FRANCISCO and LONDON – April 15, 2026: Gong, the leading revenue AI company, today released new research revealing an AI trust barrier that stands between companies innovating with AI and those stuck in exploration and confusion. The study, which was supplemented by findings from Gong Labs, showed that 58% of companies (US: 63% | UK: 52%) had stalled AI projects. Here’s why: it’s not a lack of budget – it’s a deficit in trust. The research explored how concerns about data privacy, security, and transparency lead to a lag in adoption. Gong understands how to help revenue leaders get the assurance they need to drive AI adoption success. Gong Labs data, based on aggregated and de-identified signals derived from over 25 million sales interactions processed within Gong’s platform, found that one in four calls referenced security, with uncertainty over AI's foundational data and learning mechanisms the most commonly discussed topics. A study of over 2,000 US and UK leaders reveals that transparency in how AI generates outputs is essential for them to trust, invest in, and deploy AI tools. As it stands, 75% (US: 80% | UK: 70%) of leaders feel their organizations are falling behind when it comes to realizing AI’s most powerful benefits, giving solution providers an opportunity to allay concerns and drive their success. "Security and AI trust are no longer back-office conversations; they are revenue conversations,” said Chris Peake, Chief Trust Officer, Gong. “Gong’s research found that trust can be a performance multiplier when applied as part of an AI strategy. The competitive advantage delivered by AI is no longer up for debate, but the trust barrier remains for those using tools that have yet to establish this trust. By embedding enterprise-grade governance directly into the Revenue AI OS, we’re helping the world’s most successful teams bypass the doubt and move straight to acceleration.” Trust barriers preventing adoption of unproven AI tools identified The survey uncovered several barriers preventing companies from adopting AI solutions from providers that had failed to allay their concerns: With more than half of companies having delayed or cancelled their plans to adopt an AI tool, the data suggests that organizations are under-utilizing powerful AI capabilities and leading these companies to miss out on transformational gains. What’s more, this same lingering uncertainty had meant 46% (US: 44% | UK: 47%) of their planned AI investments had been paused, on average. Barriers can be overcome through enterprise-grade guardrails and transparency standards The top assurances leaders said would help them confidently adopt AI solutions were: With the right guardrails, trust can be an enabler of a successful AI strategy. Gong works with customers to address the trust gap by building enterprise-grade security and data governance within its Revenue AI Operating System, producing explainable and relevant insights using its context-aware AI, grounded in patterns observed across aggregated customer usage, and providing built-in governance and insight. Gong enables custom redaction capabilities, enabling organizations in highly regulated industries to safely leverage AI insights that previously couldn’t be monitored or analyzed due to data privacy risks. To learn more about the report’s findings and how Gong safeguards companies’ data, standardizes AI trust, and embeds assurances directly within the Revenue AI OS, read the blog. Methodology The research was conducted by Censuswide, among a sample of 2,056 business leaders at medium and large businesses across the UK and US. The data was collected between January 6 - 9, 2026. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council. Additional research was conducted by the Gong Labs research team by analyzing aggregated, de-identified metadata and topic-level signals derived from sales interactions with Gong from January 1 - December 31, 2025. Gong Labs research does not involve reviewing or exposing individual customer conversations and is designed to reflect broad, industry-level trends. About Gong: Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

April 15, 2026

Gong Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2026

Recognized in the “Applied AI” category for helping customers drive transformational growth with its Revenue AI Operating System SAN FRANCISCO — March 24, 2026: Gong, the leading revenue AI company, today announced it has been named to Fast Company’s list of the World’s Most Innovative Companies of 2026 in the Applied AI category. This year’s list recognizes businesses shaping industry and culture through breakthrough innovation across sectors. At the center of this recognition is the Gong Revenue AI Operating System (OS) — a unified system that brings together data, workflows, and intelligent automation to help go-to-market teams execute with precision and consistency. Powered by the Gong Revenue Graph, it captures and analyzes customer interactions across calls, emails, and meetings, turning them into actionable insights that drive smarter decisions and faster growth. “AI only creates value when it drives action,” said Amit Bendov, CEO and co-founder, Gong. “Since we began 10 years ago, Gong has taken an AI-first approach to helping revenue teams operate more efficiently and effectively, embedding intelligence directly into their daily work so they can turn customer data into measurable outcomes. This recognition underscores our commitment to continuous innovation that transforms how go-to-market teams execute, collaborate, and win.” Over the past year, Gong has extended its lead in AI with its suite of intelligent agents purpose-built for revenue teams. These agents work in tandem with teams to drive real impact by actively participating in workflows — automating tasks, identifying signals, and guiding sellers. By embedding AI into these workflows, Gong has accelerated customer adoption and business growth, with the number of monthly users of Gong’s AI agents increasing by 75 percent over the past year. The World’s Most Innovative Companies is Fast Company’s hallmark franchise and one of its most anticipated editorial efforts of the year. To determine honorees, Fast Company’s editors and writers review companies driving progress around the world and across industries, evaluating thousands of submissions through a competitive application process. The result is a globe-spanning guide to innovation today, from early-stage startups to some of the most valuable companies in the world. “Our list of the Most Innovative Companies is about spotlighting organizations that don’t just adapt to change — they drive it,” said Brendan Vaughan, editor-in-chief of Fast Company. “The companies we honor this year are redefining what leadership looks like in 2026, pairing bold ideas with measurable impact and turning breakthrough innovation into real-world value. They are setting the pace for their industries and offering a blueprint for what sustained innovation can achieve.” Gong was ranked number seven of 20 companies in the Applied AI category. This marks Gong’s first year on the list and follows its inclusion in Fast Company’s Next Big Things in Tech list in October 2025. This recognition comes on the heels of Gong being named a Leader in the Gartner Magic Quadrant for Revenue Action Orchestration. To learn more about how Gong helps revenue teams drive more wins with the Revenue AI OS, visit gong.io. ABOUT GONG Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. For more information, visit www.gong.io. ABOUT FAST COMPANY Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with fellow business publication Inc. For more information, please visit fastcompany.com.

Press Release

March 24, 2026