Forrester Study:

Navigate the Future of Selling with Revenue Intelligence

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Use this Forrester study to prioritize your sales technology investments in 2020

Forrester surveyed B2B sales leaders to understand how Revenue Intelligence helps sales organizations to chart a course to success for their team, their business, and their customers. And the results are significant: Revenue Intelligent organizations are twice as likely to significantly overperform, exceeding their revenue targets by over 10%. Get the full story in the study.

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It's all in the study.

THE CONSUMERIZATION OF THE ENTERPRISE

The data points to a new reality for go-to-market teams. Winning sales teams are adapting and overtaking their competitors.

THE STATE OF DATA IN B2B SALES

Modern revenue professionals rely on data, yet nearly 2 out of 3 organizations are reporting decreased effectiveness due to stale, distorted, or limited data.

WHERE REVENUE INTELLIGENCE FITS IN

Sales and revenue leaders share areas of their business transformed by Revenue Intelligence and overall impact on their bottom line.

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See what’s inside.

WHAT ARE THE PRIORITIES OF REVENUE ORGANIZATIONS

See which areas of their business B2B sales executives are focusing on to drive growth in the new selling landscape.

WHERE REVENUE LEADERS ARE INVESTING RESOURCES

Learn what solutions revenue practitioners in the B2B sales space are implementing to meet their objectives.

MAKING THE CASE FOR REVENUE INTELLIGENCE

Discover these never-published-before stats on how Revenue Intelligent sales organizations fare versus other firms.

This study was conducted by Forrester Consulting on behalf of Gong.

The truth about revenue intelligence is (finally) coming out.

You always knew there was a case to be made for building a systematic approach to hearing, understanding, and meeting their customers’ needs. It’s all in the study.

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