Gong Introduces Call Spotlight to Deliver Relevant, Secure and Accurate Generative AI-Based Insights and Next Steps for Revenue Teams

August 31, 2023

Includes Industry’s First Generative AI “Ask Anything” Capability Specifically for Sales

SAN FRANCISCO – August 31, 2023: Gong, the Revenue Intelligence leader, today introduced Call Spotlight, a generative AI solution that delivers revenue teams highly relevant, secure, and accurate summaries and next steps from customer interactions. By leveraging Gong’s extensive dataset and sales domain expertise, Call Spotlight delivers results that are twice as accurate as off-the-shelf models.

Call Spotlight includes the industry’s first generative AI information querying capability designed specifically for sales interactions. It generates highly accurate and relevant responses based on pre-set prompts or free-form questions, providing teams with a deeper understanding of their deal health, the ability to identify emerging trends, and make better decisions.

Ask Anything enables sales reps and leaders alike to gather more insights about an interaction. For example:

A rep can ask, “Following this call, what are steps I can take to increase the likelihood of closing this deal?” and use the recommendations to follow up.
A rep can query, “why should a regional account executive care about what was discussed in this call?” and the system will deliver an accurate summary of the interaction based on what would be most relevant to that persona. In turn, the rep can tailor their follow-up communication to the regional account executive accordingly.
A manager can ask if any competitors were mentioned during a call to help identify risk and enable targeted and efficient coaching in competitive opportunities

Digital adoption platform WalkMe is rolling out Call Spotlight to deliver tailored insights to their revenue teams for increased efficiency and accuracy as they build pipeline, convert leads, and grow their existing customer base. “As WalkMe continues to embrace AI throughout our organization, we are particularly enthusiastic about its capacity to make our sales teams more agile and efficient,” said Sunil Panda, VP, RevOps, WalkMe. “With the heightened accuracy that Gong’s models deliver, our customer-facing teams will have a solution that equips them to drive growth more efficiently, based on the right insights, leaving more time for selling and business-building activities.”

In addition to Ask Anything, Call Spotlight includes:

Highlights, which summarizes the most relevant points of a call and includes Next Steps, which are twice as accurate as off-the-shelf action items because they are built on Gong’s in-house AI models that are based on billions of sales interactions captured by Gong. By enabling highly accurate and relevant next steps, customer-facing teams can save time and improve accuracy as they work to grow revenue and prevent churn. Relevant insights and Next Steps can also be automatically populated into CRM systems to save teams time and improve data hygiene.
Outline, which categorizes and organizes call topics for streamlined understanding of customer interactions.
Call Briefs, which are summaries of calls generated within Spotlight. These will be available on the Gong homepage and in search results and Deal Boards, allowing reps and managers to get caught up on previous conversations up to 80% faster as compared to listening back to calls. Call Briefs will also help managers better understand the context behind their team’s deals.

“Gong understands conversations. By bringing this understanding into our generative AI capabilities, we are offering customers a more complete, relevant, and accurate set of insights,” said Eilon Reshef, Gong co-founder and Chief Product Officer. “With Gong’s enhanced AI capabilities, customers can go beyond inaccurate or inconsistent generic models and instead leverage highly accurate results based on AI models purpose-built for sales, speeding workflows and increasing the capacity of their sales organization.”

To learn more about Spotlight, read the blog.

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About Gong

Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 4,000 companies around the world rely on Gong to support their strategic initiatives, deal execution, forecasting, advanced coaching, and productivity to grow revenue efficiently. For more information, visit www.gong.io.

Recent Press Releases

Gong Named a Leader in 2025 Gartner® Magic Quadrant™ for Revenue Action Orchestration

Gong ranked #1 across four evaluated Use Cases in the Critical Capabilities report SAN FRANCISCO — December 18, 2025 — Gong, the leading revenue AI company, today announced that it has been named a Leader in the 2025 Magic Quadrant™ for Revenue Action Orchestration (RAO) by Gartner Inc. The Gong Revenue AI Operating System, which unifies data, AI insights, and workflows, helps go-to-market teams drive predictable business outcomes and uncover greater efficiencies. The first-ever Magic Quadrant for the RAO market is emerging from the convergence of previously separate sales engagement and revenue intelligence markets. We believe Gong’s position as a Leader in this inaugural report establishes its pioneering role in shaping the category of revenue technology. Gong placed highest among the 12 vendors evaluated on the "Ability to Execute" axis. The company also placed furthest on the “Completeness of Vision” axis. “To Gong, being named a Leader in the Gartner Magic Quadrant for Revenue Action Orchestration underscores not only our commitment to continuous innovation but also the measurable impact we deliver to our customers,” said Amit Bendov, co-founder and Chief Executive Officer at Gong. “As the creator and leader of the Revenue AI category, we are honored by this recognition and remain dedicated to helping revenue organizations win more by turning intelligence into action, and action into scalable growth.” In addition to being named a Leader in the Magic Quadrant for RAO, Gong also ranked first in all four of the evaluated Use Cases in the 2025 Gartner Critical Capabilities for Revenue Action Orchestration. The Use Case categories include: acquire new customers, retain and grow accounts, manage pipeline and forecast, and coach sales talent. According to Gartner: Leaders in the RAO market demonstrate a strong ability to execute their vision through products and services, consistently delivering solid business results, evident in their revenue and earnings. They have successfully deployed their RAO solutions with a significant or rapidly growing number of customers worldwide, often supporting a wide range of industries and large-scale deployments. These vendors consistently achieve above-average customer experience levels, product execution scores and sales execution scores. Of the 12 solutions evaluated, Gong was named one of only three Leaders. For more information on why Gong was named a Leader and ranked first across all four Critical Capabilities use cases, or to learn more about the RAO category as a whole, complimentary copies of the Gartner, Inc. 2025 Magic Quadrant for RAO and the critical capabilities reports are available for download here. ### Gartner Disclaimer: 1 Gartner, Magic Quadrant for Revenue Action Orchestration, By Steve Rietberg, Dan Gottlieb, Alyssa Cruz, 15 December 2025. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

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New Gong Labs Research Finds AI Is Now a Trusted Decision-Maker in Revenue Teams

Global report also shows that teams that use AI as a core driver of revenue strategy are 65% more likely to increase win rates. Data also reveals that AI-driven teams generate 77% more revenue per representative – a six digit increase over those who don't. SAN FRANCISCO — December 4, 2025 — Gong, the leading Revenue AI company, today released its second annual State of Revenue AI report, revealing that AI has earned its seat at the revenue table. According to the report, seven in ten enterprise revenue leaders now trust AI to regularly make business decisions. This signals the technology’s evolution from a competitive edge that helped individuals gain efficiency into an essential for every level of the revenue organization. The data shows that these AI-powered decisions are bearing fruit: organizations embedding AI as a core driver of their go-to-market (GTM) strategy are outperforming their peers, being 65% more likely to increase win rates. The research, drawn from an analysis of 7.1 million sales opportunities across 3,600+ companies and a survey of more than 3,000 global revenue leaders, offers fresh insights into how revenue teams are adapting to economic shifts, embracing AI, and redefining productivity and growth for the year ahead. “Our research reveals a fundamental shift in how AI shows up in forward-thinking revenue teams. It’s no longer a helpful sidekick, but now a strategic partner,” said Amit Bendov, CEO and co-founder, Gong. “Revenue teams that embrace AI aren’t just seeing better revenue outcomes, they’re reshaping entire GTM functions. The data shows us that the future of sales will not be shaped by humans or by AI, but rather by the power of both working together.” AI as a Job-Shaper, Not a Job-Taker The report also highlights a shifting narrative around AI and the workforce: that AI is viewed less as a threat and more as a catalyst for transformation. 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Key areas of change include: Reduced administrative time, like data entry, note-taking, CRM updates emerging as the top-ranked impact More customer-facing capacity, enabling more calls, meetings, and outreach Greater strategic and creative focus, such as account planning and deal strategy Better data-driven decision-making, driving engagement among revenue leaders AI Becomes a Strategic Partner in Revenue Growth Seven in ten enterprise revenue leaders now trust AI to regularly make business decisions, underscoring AI’s shift from experimentation to expectation. In 2025, the number of US companies using AI to forecast and measure strategic success increased 50% year over year. Teams using revenue-specific AI solutions were twice as likely to leverage AI for forecasting and predictive modeling, driving outcomes beyond what general-purpose tools delivered, including: 13% higher revenue growth 85% greater commercial impact Sales Teams Using AI More Win More Organizations that have boldly embraced AI within their core business use cases capture more value from their investments than those further behind or more surface-level in their deployments. Teams that deeply leverage AI generate 77% more revenue per representative – a six-digit increase over those that do not use it. AI Adoption in the US vs. UK Companies in the UK lag those in the US by about 12-18 months when it comes to AI adoption. United States: AI adoption continues to accelerate, with 87% of US companies now using AI and an additional 9% planning to adopt it within the next year. United Kingdom: UK adoption in 2025 looks very similar to US findings from last year’s report, with 70% currently using AI, with another 22% planning to in the next 12 months. To learn more about how revenue organizations are winning more with AI, download the full report here. Methodology: Insights from The State of Revenue 2026 are based on a combination of survey and proprietary data. Gong surveyed 3,048 global revenue leaders, with respondents based in the United States, United Kingdom, Australia, and Germany. In addition, the Gong Labs research team analyzed 7.1 million sales opportunities across 3,613 companies to measure the impact of AI and performance across revenue teams. ### About Gong: Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

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SAN FRANCISCO, November 19th, 2025 – Gong, the leading Revenue AI company, today announced that Docusign, the global leader in intelligent agreement management, has selected Gong as its partner to accelerate sales productivity, enhance go-to-market effectiveness, and power their strategic growth initiatives. Gong’s AI Operating System (OS) for Revenue plays a critical role in advancing Docusign’s go-to-market strategies, with a focus on the adoption and growth of its Intelligent Agreement Management (IAM) platform. By leveraging Gong's insights and revenue AI capabilities, Docusign aims to improve sales effectiveness and productivity. This will be achieved by replicating successful outreach, better understanding buyer intent, and tailoring messaging and strategy based on this intelligence. “At Docusign, driving growth through operational excellence is a top priority," said Paula Hansen, President and Chief Revenue Officer at Docusign."The Gong Revenue AI OS provides the actionable insights and visibility we need to elevate our customer engagement, increase our sales productivity, and ultimately fuel our growth in key areas of our business. Gong’s technology allows us to coach at scale, drive repeatable best practices, and empower our teams with the data they need to succeed." Docusign plans to leverage the Gong Revenue AI OS, including Gong Forecast and Conversational Intelligence, to streamline sales enablement and increase team efficiency. Gong also seamlessly integrates into Docusign’s existing tech stack, creating a comprehensive, unified revenue ecosystem. In selecting Gong, Docusign emphasized the platform’s ability not only to improve day-to-day sales effectiveness but also to connect technology investments directly to measurable operational and revenue outcomes. The rollout also maintains critical standards of data privacy, security, and compliance for Docusign’s global organization. “We’re excited to welcome Docusign to the Gong customer community,” said Shane Evans, Chief Revenue Officer of Gong. “This is a marquee enterprise win, and this partnership is a strong validation of the impact Revenue AI is making with large enterprises. Docusign is a category leader and we’re looking forward to helping their team turn real-time customer signals into smarter actions, execute with greater consistency across their go-to-market motion, and achieve revenue growth at scale.” About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

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