Gong Labs

Real data on how revenue teams actually win

Gong Labs is our original research engine. We turn billions of sales conversations, deals, and workflows into insights that help you spot buyer trends, benchmark performance, and stay ahead of where revenue is going.

Our research is grounded in real-world data. Not opinions, anecdotes, or theory.

When (and how) to multi-thread when selling to executives
When (and how) to multi-thread when selling to executives

Here’s what the data reveals about successfully multithreading and cultivating strong champions when selling to C-level executives.

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3 proven ways to book your next executive meeting
3 proven ways to book your next executive meeting

We break down the data and tactics to help you run a discovery call that earns an executive’s respect and a second meeting.

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Do execs really reply to cold email? Here’s what the data says
Do execs really reply to cold email? Here’s what the data says

We analyzed 1M+ executive sales cycles in partnership with Gong and Jen Allen-Knuth to determine exactly what it takes to land a meeting with an executive.

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The best sales insights of 2025
The best sales insights of 2025

We analyzed tens of millions of interactions to uncover what still works and what sets the top reps apart from their peers, even with the mass adoption of AI.

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Does cold email even work any more? Here's what the data says
Does cold email even work any more? Here's what the data says

Gong analyzed 25 million cold emails to learn what top performers do differently to increase open rate, reply rate, and book more meetings.

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Research & insights

The signals shaping modern revenue teams

Data-backed reports to help you make smarter decisions, drive better execution, and realize stronger revenue outcomes.

Data-backed playbooks

Tactical deep dives revealing what top performers do differently

Trends

What buyers are actually talking about

Coming soon

Buyer reports

How purchase decisions really get made

Coming soon

Benchmarks

See how your team stacks up

Coming soon

Insights powered by the most comprehensive data set in revenue

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