3 prompts to use with Gong AI to increase renewals and upsells

Lazy prompts = bad outputs.

In the first of our three-part AI prompting series, I wrote about the importance of crafting effective prompts — and how they can extract the right insights to help reps close more deals.

Now, I’m sharing three prompts to help customer success teams drive more renewals and upsells.

I’ve witnessed how access to just one piece of insight from the customer journey can be the difference between losing a customer and unlocking additional revenue.

Use these prompts with the Gong Revenue AI Operating System to identify buyer priorities, prove the impact of your solution, and drive value throughout the customer lifecycle.

I’ve compiled these prompts (and 10 others) in a comprehensive prompt library. Get your copy to learn how to manage your deals more efficiently and effectively.

No business case means no renewal.

So, to build a successful business case:

1. Be succinct: Clearly express why your solution is the best choice for their organization.
2. Make it realistic: Speak your buyer’s language — use metrics and stats that are relevant to their world.
3. Don’t lose sight of ROI: Identify the impact your solution has made. What KPIs, tied to which outcome, did you impact?

Use this prompt to uncover your customer’s priorities, map your solution to these priorities, and craft a more compelling business case.

The best part?

With this prompt, you can identify outcomes in minutes, not days.

ROI is key.

But the strongest story wins the renewal.

People remember stories more than flashy stats.

Don’t take my word for it. A study by Harvard Business School found that people are more likely to remember information over a longer period of time when it’s wrapped in an anecdote.

This prompt builds the story for you.

New logos are flashy.

But upsell and expansion drives real growth. 

More teams using your product, or the same teams using more of your products, means lower customer acquisition costs, higher retention, and stickier accounts.

When three teams depend on you instead of one, churn becomes a lot less likely.

But before you can add new users or sell product add-ons, you need to uncover additional challenges and identify how your solution can help.

This prompt acts as a metal detector by uncovering upsell moments you may have missed.

Use this to spot opportunities.

​Timing is everything, so I recommend using data from the past six months.

AI can help you uncover customer priorities and create more strategic renewal and upsell strategies.

But to get the right outputs, you need to prompt your revenue AI technology with the right inputs.

These three prompts are designed to help you extract the insights necessary to build a successful business case, secure renewal revenue, and identify expansion opportunities.

But, as always, feel free to adapt them to fit the needs of your business.

Want access to all 13 deal management prompts?

Download the complete AI prompt library.