Sales tracking software that turns every interaction into revenue
What is sales tracking software? An essential guide for revenue teams
Sales tracking software is the backbone of modern sales organizations. At its core, it’s a solution that automatically records, organizes, and analyzes every customer interaction—calls, emails, meetings, and more—across your pipeline. Why does this matter? Because in today’s complex B2B sales cycles, relying on memory, manual notes, or scattered spreadsheets isn’t just inefficient—it’s a recipe for missed revenue and lost deals.
Sales tracking software empowers revenue teams to:
- Capture every touchpoint, so nothing falls through the cracks.
- Visualize deal progress in real time, not just at end-of-quarter reviews.
- Identify bottlenecks, risks, and opportunities before they impact your forecast.
Why do businesses use sales tracking software? Three reasons stand out:
- Data-driven decision making: Automatic capture and analysis of sales activities means leaders can coach, forecast, and strategize based on facts—not gut feel.
- Productivity and efficiency: By automating data entry and surfacing next steps, reps spend more time selling and less time on admin.
- Cross-team alignment: Unified data ensures sales, marketing, and customer success all work from the same source of truth, driving better collaboration and customer experiences.
- Automatic activity capture (calls, emails, meetings)
- Real-time pipeline and deal stage visualization
- Customizable reporting and dashboards
- Integration with CRM, email, and calendar platforms
- AI-powered insights and recommendations
- Pipeline management: Track every deal from first touch to closed-won, with clear visibility into stage progression and risk.
- Performance reporting: Measure rep activity, conversion rates, and quota attainment to coach and optimize team results.
- Forecasting: Use historical data and real-time signals to predict revenue outcomes with confidence.
- Customer engagement analysis: Understand which interactions drive deals forward—and which stall them—so you can replicate success.
See Gong in action
In this self-guided tour, discover key features that sales teams and leaders love.
Why Gong takes a fundamentally different approach
While many sales tracking solutions offer basic activity logging and reporting, Gong’s philosophy is radically different: We believe sales tracking should do more than record history—it should reveal the truth of every deal, in real time, and drive revenue action. Instead of relying on incomplete CRM data or manual entry, Gong captures 99% of customer interactions automatically, analyzes them with domain-specific AI, and turns them into actionable insights and workflows for your entire revenue team.
Why use Gong for sales tracking software?
Gong isn’t just another sales tracking solution. It’s the Revenue AI Operating System that empowers you to see, understand, and act on every revenue moment. With Gong, you can:
- Capture every customer interaction—calls, emails, meetings—automatically, with no manual data entry.
- Visualize your entire pipeline in real time, so you always know which deals are healthy, which are at risk, and where to focus next.
- Surface AI-powered insights and next steps, helping reps prioritize high-impact activities and managers coach with precision.
- Integrate seamlessly with your CRM, email, calendar, and collaboration tools, creating a single source of truth for your revenue organization.
The experience? It’s intuitive, fast, and built for the way revenue teams actually work. Gong’s AI models are trained on billions of sales interactions, so you get recommendations that are relevant, accurate, and actionable. And with embedded AI agents, you can automate everything from note-taking to deal risk alerts—freeing your team to focus on what matters: building relationships and closing deals.
See Gong’s sales tracking solution in action
What does this look like in practice? Here’s how revenue teams use Gong every day:
Reps and managers see every deal’s true status, including stakeholder engagement, next steps, and risk signals—no more guessing or chasing down updates.
Gong’s AI surfaces deals that are stalling or at risk, so you can intervene early and keep revenue on track.
Managers get actionable insights into rep performance, call quality, and sales behaviors, enabling targeted coaching that drives results.
Sales, marketing, and customer success all work from the same data, aligning on strategy and delivering a seamless customer experience.
How does Gong’s sales tracking system work?
Here’s what happens behind the scenes:
Gong automatically joins scheduled calls or records inbound/outbound phone conversations, with clear consent and privacy controls built in.
Every call is securely stored in the cloud, encrypted at rest and in transit, with customizable access permissions for compliance.
Gong’s AI transcribes the call in near real time, tagging key topics, action items, and risks.
All recordings and transcripts are indexed and made instantly searchable. You can filter by rep, account, deal stage, or keyword—so you always find what you need.
Insights from calls feed directly into your coaching, pipeline, and forecasting workflows—so you’re always working with the full truth, not just CRM notes.
More than sales tracking software
Sales tracking is just the beginning. Gong’s Revenue AI Platform connects every interaction, insight, and action across your go-to-market teams, powering a new era of productivity, predictability, and growth.
Unified data foundation
Capture and contextualize 99% of customer interactions, creating a single source of truth for sales, marketing, and customer success.
AI-powered insights
Domain-specific AI models analyze billions of interactions to surface what really moves the needle—so you can replicate success and avoid costly mistakes.
Embedded AI agents
Automate manual tasks, flag risks, and recommend next steps—right where your team works, without toggling between tools.
Enterprise-grade governance
Security, privacy, and compliance are built in, so you can scale with confidence.
How sales tracking software powers Gong’s AI OS
Sales tracking isn’t just a feature—it’s the data engine that fuels every application in the Gong Revenue AI Platform. Here’s how it connects to your most critical workflows:
Gong Engage: Personalized outreach and automated follow-ups
Sales tracking data gives Engage the context it needs to drive high-quality engagement at scale:
- Automatically triggers personalized email sequences based on real-time deal activity and buyer behavior.
- Surfaces the best next step for every prospect, so reps never miss a follow-up or let a deal go cold.
- Enables AI agents to craft on-brand, relevant messages that move deals forward—without manual research.
Gong Enable: Coaching and training that sticks
Every tracked interaction becomes a learning opportunity in Enable:
- Identifies top-performing behaviors and talk tracks from real calls and meetings, so you can replicate what works.
- Flags coaching moments and skill gaps, enabling targeted training for every rep.
- Turns real-world sales conversations into onboarding assets and role-play scenarios, accelerating ramp time.
Gong Forecast: Data-driven pipeline predictions and risk assessment
Accurate sales tracking is the foundation of reliable forecasting:
- Analyzes every deal’s activity, engagement, and risk signals to predict pipeline health and forecast revenue with confidence.
- Surfaces at-risk deals and stalled opportunities before they impact your number.
- Delivers real-time, AI-powered forecast recommendations—so you can commit with conviction, not hope.
Together, these applications turn sales tracking from a passive record-keeping exercise into an active driver of revenue growth, team performance, and strategic alignment.
Stop losing winnable deals
Boost win rates, increase average deal size, and increase revenue per rep with Gong, the #1 revenue AI platform.
What our customers say
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
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See how Gong’s sales tracking software and Revenue AI Platform can help you:
- Capture every customer interaction automatically
- Visualize your pipeline and deal health in real time
- Drive predictable, scalable revenue growth
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