Evaluation checklist: AI email writing tools for sales teams

Cold emails can be tough to get right, and sales follow-ups are time-consuming to personalize. Sellers are turning to AI to lighten the load, but there’s a catch.

Not all AI writing tools are created equally; many don’t have the data and capabilities necessary to naturally integrate into workflows and actually save time.

This checklist will show you exactly how to evaluate AI email writing tools, including:

• 4 must-have capabilities
• Critical questions to ask vendors before you commit
• How context-aware AI transforms generic outreach into relevant, high-converting content