Guides
Mastering the Knoster Model: 5 components of change management
Gong AI
“Change management” is how GTM orgs stay competitive.
And yet, as many as 70 percent of change initiatives fail (McKinsey), often due to lacking buy-in or missing incentives.
In this guide, we break down how the Knoster Model – a common framework for change management – drives effective change programs, and how to use AI to prove it’s working.
You’ll learn:
- The 5 essential elements of lasting change
- Why change efforts stall — and how to prevent it
- How AI ensures your initiatives gain traction and drive revenue
Get the guide and make change work for you.