Revenue Intelligence Drives Better Business Results, Finds New Research Study

July 14, 2020

San Francisco, CA – July 14, 2020 – Business leaders are increasingly recognizing the need to go beyond Customer Relationship Management (CRM) to maximize their sales results. A Forrester Consulting study published today reveals that companies using revenue intelligence to supplement traditional CRM are more than twice as likely to significantly over-perform their sales goals as compared to companies lagging on adoption of revenue intelligence platforms.

The Forrester study, commissioned by Gong and entitled, “Navigate the Future of Selling with Revenue Intelligence,” is based on an online survey of 213 sales executives and decision-makers in North America. It looks at the state of B2B sales amid a range of behavior and demographic changes including B2B buyers preferring self-directed sales, the increasing importance of digital sales and behavioral shifts caused by COVID-19.

These changes in buyer behaviors are exposing shortcomings in widely used sales software and methodologies. “While CRM provides powerful capabilities and is a necessary tool for customer data management, many out-of-the-box solutions fail to consistently capture conversational insights, leaving significant context out of the conversation,” according to the study. “Organizations risk missing their sales targets when they attempt to capture and convert leads without timely and thorough customer insights that reveal buyers’ needs and preferences.”

CRM typically relies on manually inputting, updating and analyzing data. This results in data that is often stale, distorted and limited – some 62 percent of study respondents say they have struggled with at least one of these challenges.

An overwhelming majority of study respondents – 83 percent – agree that revenue intelligence would be valuable or very valuable for their organizations, driving better customer loyalty and retention (91 percent agreeing), helping win new customers (89 percent) and improving the experience of their customers (85 percent). Revenue intelligence platforms provide an opportunity for sellers to “differentiate themselves through customer knowledge that is more timely, deeper, and more actionable,” concludes the Forrester study.

Revenue intelligence typically includes examining various customer touch-points – web conferences, phone calls, emails, texts, etc. – and provides an accurate, automated method of analyzing these interactions for insights and recommended next steps.

“Going beyond CRM is key if you expect to survive and thrive in today’s sales environment,” said Stacey Justice, Vice President, Sales Strategy and Enablement at Workfront. “The revenue intelligence platform we’ve adopted has helped us deepen our relationships with customers, speed up sales cycles and grow revenue.”

“This study confirms what we see on an on-going basis,” said Amit Bendov, CEO of Gong. “CRM is just table stakes these days. What companies need now is AI-driven revenue intelligence that creates a full, accurate picture of what customers have done and are likely to do next. Sales organizations that rely on outdated information and gut feelings risk losing their markets to their revenue-intelligent competitors.”

Download the Forrester paper and register for a webinar discussing the paper on July 28th at 10 AM PDT. The webinar will include representatives from Forrester Research, Gong, and Workfront discussing the report, answering questions and providing detail on the advantages of revenue intelligence.

About Gong

Gong enables revenue teams to realize their fullest potential by unveiling their customer reality. The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions. Over 1,000 innovative companies like AutoDesk, Service Titan, KeepTruckin, Pinterest, LinkedIn, Hubspot, and Drift trust Gong to power their customer reality. With Gong, companies experience improved win rates, increased deal sizes, and accelerated employee ramp-times. Gong is a private company headquartered in San Francisco. For more information, visitwww.gong.io or follow us on LinkedIn.

Contact:
Sheena Badani
[email protected]

Recent Press Releases

Gong Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2026

Recognized in the “Applied AI” category for helping customers drive transformational growth with its Revenue AI Operating System SAN FRANCISCO — March 24, 2026: Gong, the leading revenue AI company, today announced it has been named to Fast Company’s list of the World’s Most Innovative Companies of 2026 in the Applied AI category. This year’s list recognizes businesses shaping industry and culture through breakthrough innovation across sectors. At the center of this recognition is the Gong Revenue AI Operating System (OS) — a unified system that brings together data, workflows, and intelligent automation to help go-to-market teams execute with precision and consistency. Powered by the Gong Revenue Graph, it captures and analyzes customer interactions across calls, emails, and meetings, turning them into actionable insights that drive smarter decisions and faster growth. “AI only creates value when it drives action,” said Amit Bendov, CEO and co-founder, Gong. “Since we began 10 years ago, Gong has taken an AI-first approach to helping revenue teams operate more efficiently and effectively, embedding intelligence directly into their daily work so they can turn customer data into measurable outcomes. This recognition underscores our commitment to continuous innovation that transforms how go-to-market teams execute, collaborate, and win.” Over the past year, Gong has extended its lead in AI with its suite of intelligent agents purpose-built for revenue teams. These agents work in tandem with teams to drive real impact by actively participating in workflows — automating tasks, identifying signals, and guiding sellers. By embedding AI into these workflows, Gong has accelerated customer adoption and business growth, with the number of monthly users of Gong’s AI agents increasing by 75 percent over the past year. The World’s Most Innovative Companies is Fast Company’s hallmark franchise and one of its most anticipated editorial efforts of the year. To determine honorees, Fast Company’s editors and writers review companies driving progress around the world and across industries, evaluating thousands of submissions through a competitive application process. The result is a globe-spanning guide to innovation today, from early-stage startups to some of the most valuable companies in the world. “Our list of the Most Innovative Companies is about spotlighting organizations that don’t just adapt to change — they drive it,” said Brendan Vaughan, editor-in-chief of Fast Company. “The companies we honor this year are redefining what leadership looks like in 2026, pairing bold ideas with measurable impact and turning breakthrough innovation into real-world value. They are setting the pace for their industries and offering a blueprint for what sustained innovation can achieve.” Gong was ranked number seven of 20 companies in the Applied AI category. This marks Gong’s first year on the list and follows its inclusion in Fast Company’s Next Big Things in Tech list in October 2025. This recognition comes on the heels of Gong being named a Leader in the Gartner Magic Quadrant for Revenue Action Orchestration. To learn more about how Gong helps revenue teams drive more wins with the Revenue AI OS, visit gong.io. ABOUT GONG Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. For more information, visit www.gong.io. ABOUT FAST COMPANY Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with fellow business publication Inc. For more information, please visit fastcompany.com.

Press Release

March 24, 2026

Gong Appoints Tech Industry Veteran Joe FitzGerald as Chief Legal Officer

SAN FRANCISCO, Calif. — March 17, 2026 — Gong, the leading Revenue AI company, today announced the appointment of Joe FitzGerald as Chief Legal Officer. As Gong continues to expand its AI-native platform for enterprises globally, FitzGerald will oversee global legal affairs, including corporate governance, intellectual property, data privacy, and regulatory compliance. FitzGerald brings over 25 years of expertise in compliance, corporate development, and complex market transitions. He most recently served as Chief Legal Officer at Lacework, where he helped steer the company through rapid global expansion, the security industry’s largest venture capital raise, and its subsequent acquisition by Fortinet. Prior to that, FitzGerald spent eight years at Pure Storage, where he was instrumental in scaling the legal function from an early-stage startup through its IPO and into a multibillion-dollar public enterprise. “As Gong continues to define the Revenue AI OS category, it’s more critical than ever to strategically navigate the intersection of innovation, data privacy, and global regulation,” said Amit Bendov, CEO and co-founder, Gong. “Joe’s deep expertise in scaling compliance for multi-billion dollar tech companies uniquely positions him as the right leader to support our next phase of growth.” The appointment comes at a period of significant momentum for Gong. The company continues to pioneer the use of AI and agentic workflows to help global revenue organizations increase productivity and drive revenue growth. Recently named a Leader in the Gartner Magic Quadrant for Revenue Action Orchestration, Gong is redefining how modern enterprises capture customer interactions and transform them into actionable intelligence. “Gong is at an incredible inflection point, transforming how the world’s most sophisticated revenue teams operate through AI,” said Joe FitzGerald. “I am thrilled to join a team that is not only innovating at a rapid pace but is also deeply committed to building a trusted, enterprise-grade platform. I look forward to working with Gong to navigate the legal and regulatory landscape while supporting its mission to help revenue teams unlock their full potential.” FitzGerald joined Gong effective March 16, 2026. He is based in Austin, TX. About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

March 17, 2026

Gong Appoints Simon Frey as Chief Customer Officer as Global Customer Base Surpasses 5,000

Frey will drive measurable AI impact for the growing list of enterprises using the Gong Revenue AI Operating System SAN FRANCISCO, CA – March 4, 2026 – Gong, the leading revenue AI company, today announced the appointment of Simon Frey as Chief Customer Officer as its global customer base surpassed 5,000 organizations – marking a significant milestone in the company’s continued growth. Frey, who previously served as Senior Vice President of Customer Outcomes, will lead Gong's global customer strategy as the company scales its platform and services to meet strong demand. The company’s continued growth underscores how enterprises are investing in AI to improve revenue performance, unify customer data, and drive more consistent execution across their go-to-market teams. “I’ve had the privilege of working closely with Gong’s customers for years, and I’m continually inspired by how they’re embracing AI to go to market in ways that simply weren't possible before,” said Simon Frey, Chief Customer Officer at Gong. “Right now, we’re seeing an unprecedented level of innovation with agentic AI, but many teams are still struggling to turn early experimentation into real business impact. As Gong scales, our focus is on helping customers operationalize Gong and the Revenue AI OS to drive measurable outcomes.” “As part of Procore’s growth trajectory, we are laser-focused on maximizing sales productivity and accelerating outcomes across the board,” said Pradeep Konduru, Vice President of GTM Strategy at Procore. “Gong is a key partner in helping our teams drive revenue execution at scale, providing the AI-driven insights needed to win more effectively. We’re continuing to see a meaningful impact and look forward to continuing the partnership as Gong expands its support for customer success through the new Customer Office.” As part of this leadership expansion, Gong is launching a unified Customer Office – a strategic integration of its pre-sales and post-sales motions to ensure total alignment between the vision sold, and the value realized throughout the customer journey. This evolution addresses a critical market shift: enterprises no longer require just software tools, but rather a dedicated partner to provide the advisory, activation, and advocacy needed to embed predictive intelligence into their daily operating rhythms. To support this expansion, Gong has scaled its Services and Consulting ecosystem fivefold – leveraging both in-house experts and global systems integrators (GSIs), and introduced a specialized Revenue Architects team to serve as strategic partners in AI transformation. “Simon has spent years partnering closely with our customers, helping them unlock meaningful growth across their revenue organizations,” said Shane Evans, Chief Revenue Architect at Gong. “What we have realized is that simply layering AI on top of old workflows isn't enough. Organizations are looking for a foundational system that improves productivity and drives sustainable growth at scale. With Simon at the helm of our Customer Office and our new team of Revenue Architects, we are uniquely positioned to design and deliver measurable AI success outcomes for our customers.” Together, these milestones reinforce Gong’s commitment to setting the standard for modern AI-driven revenue architecture – and redefine the customer experience, providing the blueprints and technical sophistication necessary for enterprises to win in an AI-first economy. ### About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

March 4, 2026