SAN FRANCISCO and AUSTIN, TX

Gong Unveils New AI Innovations to Help Revenue Teams Drive Growth at Scale

October 21, 2025

Gong Orchestrate and new AI-driven capabilities aim to help businesses grow by doubling rep productivity; accelerating execution 5x; and empowering smarter, faster decision-making in a unified, trusted Revenue AI Operating System.

SAN FRANCISCO and AUSTIN, TX – October 21, 2025: Gong, the leading revenue AI company, today announced new product innovations at Gong Celebrate, built to unify and orchestrate essential go-to-market workloads across the entire revenue organization. Built into the Gong Revenue AI Operating System (OS), these capabilities are designed to help teams win more deals with greater intelligence, automation, and visibility.

The new products are designed to help teams orchestrate revenue growth and broader business success, and are built to help revenue teams:

Improve sales reps’ productivity as much as 2x¹
Execute key sales motions such as account handoffs, up to 5x faster²
Support leaders in making up to 2x higher-quality decisions³

A Unified and Trusted AI OS for Revenue

For too long, revenue teams have operated within data silos and using disconnected tools, making it difficult to align strategy, execution, and measurement. To drive meaningful business outcomes, revenue teams – the heartbeat of any organization – need a single AI OS that unifies data, workflows, and actions into a single platform that orchestrates the entire go-to-market (GTM) organization around what wins.

“As Rippling has grown, our revenue organization has evolved to navigate increasing complexity. In this environment, success hinges on being able to align our strategic priorities, like driving accurate forecasts, with accurate and efficient execution among our sales reps,” said Jameson Yung, SVP International Sales, Rippling. “Gong brings these elements together, empowering our organization to scale best practices and achieve consistent outcomes that contribute to business growth.”

Introducing Gong Orchestrate: From Insight to Execution in One Place

Gong Orchestrate is designed to close the gap between business strategy and front-line execution on revenue teams. This industry-first solution will enable teams to define, execute, and evaluate the effectiveness of GTM strategies all in one place.⁴ Companies have traditionally relied on sales reps to follow critical plays such as new business, cross-selling, onboarding, and more. However, this can create inconsistencies, costing time and sacrificing quality. By unifying these motions into a single solution, revenue organizations can centralize the strategic direction and tactical execution of their sales motions, creating better alignment and efficiency.

Gong Orchestrate is built to work by:

Guiding leaders to quickly and accurately define, create, and launch consistent sales plays for adoption across the organization
Surfacing real-time guidance for sellers across the buying journey, allowing entire teams to execute more consistently
Identifying and scaling winning strategies based on data that measures business impact

Furthermore, the AI capabilities in Gong Orchestrate are built on Gong’s trusted data privacy framework, ensuring customer interaction data is processed securely and in compliance with data protection laws.

“Over the past several years, AI has delivered incredible insights and efficiencies to revenue teams, but it has fallen short when it comes to linking these with automated actions across the revenue cycle,” said Eilon Reshef, co-founder and Chief Product Officer, Gong. “Gong is changing that by introducing new capabilities that will let teams orchestrate their revenue workloads within a unified operating system that integrates visibility, intelligence, and automation – with trust built in.”

Transformative revenue orchestration relies on the foundational elements of intelligence, visibility, and automation to inform and optimize key processes. Gong is unveiling additional innovations in each of these areas.

AI Agents delivering deep intelligence

To deliver end-to-end revenue orchestration, Gong is enhancing how companies understand and act on insights by introducing deeper understanding. Powered by the Gong Revenue Graph’s complete and dynamic map of customer interactions, new offerings include:

Expanding its popular AI Ask Anything agent, which has previously let users query calls, accounts, deals, and individual contacts, to now enable natural language questioning across their entire customer base. This will provide even more comprehensive insights to guide leaders making strategic business decisions.
AI Deep Researcher agent. Extending beyond a simple chatbot interface, this agent features a multi-step analysis capability that handles complex business questions requiring in-depth explanations. In this way, AI Deep Researcher will deliver trustworthy insights based on real interactions.

Combined, these agents – part of an expanded portfolio which now includes 18 agents – can deliver valuable insights that help teams drive greater organizational intelligence and success. For example, a sales leader can use the expanded AI Ask Anything feature to evaluate how new messaging is resonating with prospects, and then leverage AI Deep Researcher to report on its impact on win/loss metrics.

Automation to drive faster execution

New automation capabilities from Gong are designed to enable greater collaboration between revenue teams and agents, helping streamline and speed the transition from strategy to execution. The new AI Data Extractor agent will automatically create fields within CRM and auto-populate them based on captured customer interactions, eliminating the need for sales reps to manually enter data. These fields can then be automatically brought into revenue workflows – and ultimately help scale growth.

Organizational-level visibility for business outcomes

With new ways to visualize Gong’s insights and reports, businesses can optimize how they configure and understand critical revenue data. For example:

Configurable Forecast Boards will deliver increased flexibility and customizability for forecasting, directly pulling data from customer interactions.
Account Boards will extend beyond sales reps to engage post-sales and account management teams with complete context, enabling them to manage renewals, expansions, and churn alongside the teams driving new business.

The new Gong Revenue AI Operating System represents the next evolution of go-to-market execution—a single, trusted AI system that unifies teams, workflows, and insights to drive consistent revenue growth. Gong Orchestrate and the new capabilities within the Revenue AI OS are expected to be made available to customers over the coming months. To learn more about today’s news, read the blog.

This press release contains forward-looking statements, including statements regarding product capabilities, features, and expected benefits. Actual results may differ materially due to various risks and uncertainties. Gong undertakes no obligation to update any forward-looking statements. For more information, please refer to Gong’s website and applicable terms of use.

About Gong

Gong uses AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph of customer interaction data, intelligent agents, and trusted applications, Gong helps more than 4,800 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

¹ Based on Gong capabilities that allow reps to increase deal velocity and win rates

² Sales methodologies can be implemented in two weeks compared to 10 weeks without Gong

³ Based on the completeness and context of the Gong Revenue Graph and the insights it delivers

⁴ Compared to other revenue orchestration companies

Recent Press Releases

Gong partnering with Microsoft to enable enterprises to automate workflows, act faster, and win more revenue with AI

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Gong Launches Mission Big Dipper; Unveils Industry-First Revenue Harness

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Its newest capability, Custom Agents, empowers any RevOps leader or sales manager to build and deploy governed AI agents, without engineering support. The launch also expands Gong Assistant across unified operating surfaces and introduces new Gong Enable capabilities that turn episodic sales coaching into continuous, AI-driven rep readiness. “Every revenue leader has AI. Almost none of them are moving the number with it," said Eilon Reshef, Chief Product Officer and Co-Founder at Gong. ”The Gong Revenue Harness gives agents the context to reason over real customer conversations, the permission models revenue teams require, and blueprints reverse-engineered from your actual wins. Agents continuously monitor every deal, route the right work to the right person, and feed outcomes back so every cycle makes the system smarter. This is what it means to operationalize AI for revenue outcomes." 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"As Udemy continues scaling globally, consistency and insights across our GTM team become increasingly important," said Grainne Wafer, Global Head of Field & Partner Enablement at Udemy. "Gong helps us simplify how people access information and take action, making it easier to scale effective workflows, apply best practices, and support more proactive, AI-driven execution across the organization." "As a company that embraces AI across the business, we always look for ways to help our teams turn customer insights into action," said Karine Terzibachi, Chief Business Officer at Attentive. "Gong helps us capture the voice of the customer at scale and share those insights across the company. With AI-powered intelligence in our workflows, we can make better decisions, share best practices more easily, and give customers a more consistent experience." Gong Assistant: Your Revenue AI, Always by Your Side AI shouldn't just run in the background; it needs to assist reps in the moment. Mission Big Dipper expands Gong Assistant to bring conversational AI directly into the flow of daily work: AI Builder in Gong Assistant: Teams can move from insight to action in a single conversation. Reps can ask what is driving a specific renewal risk and immediately generate a board-ready readout or objection-handling guide without losing context or switching tools. Gong Assistant in Account Console: Brings conversational AI directly into the account context, so account teams can prepare for meetings, investigate issues, align on upsell strategy, and generate outputs without leaving the flow of work. Gong Assistant in a standalone workspace: Gives revenue teams a dedicated home for analysis and building outputs. The workspace introduces new ways to focus the assistant with filters to zero in on a segment, team, or motion. Gong Enable: AI-Powered Rep Readiness and Coaching AI agents can manage the busywork between meetings, but revenue growth still hinges on the human interaction itself. Gong Enable introduces three new capabilities to close the gap between preparation and performance: Dry Run: Reps can launch realistic role-play rehearsals directly from an upcoming calendar invite. Gong automatically replicates the customer persona using real account context and conversation history, so the practice mirrors the actual call. AI Coach: Delivers a personalized, interactive conversation immediately after every AI Trainer session, giving reps concrete guidance before their next client attempt without waiting for a manager. AI Builder for Scorecards: Enablement teams can automatically generate complete, coaching-ready scorecards based on the exact criteria found in their top-performing closed-won calls, eliminating hours of manual evaluation design. 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Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. For more information, visit www.gong.io.

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Gong Growth Accelerates Past 55% YoY as Enterprises Adopt Revenue AI; ARR Tops $500M

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The world's largest companies are deploying Gong for production-grade AI rollouts, not pilots. Gong added more $1M+ customers in the last two quarters than in the previous six combined. Revenue has been broken in plain sight. Sellers spend 77% of their time on non-selling activities. A multi-trillion dollar industry runs 70 to 80% inefficient. The root cause is structural: legacy CRM depends on humans to log what happened, and it's hard to use. So in turn, go-to-market teams don't use it. Bad data in, no real insight out, and no automation is possible. Three of every four dollars get wasted on motion that doesn't convert. Gong is replacing that premise. The Gong Revenue Graph turns customer interactions across emails, calls, meetings, and deals into a living memory layer - one that makes real intelligence and automation possible for the first time. 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Organizations such as ADP, Anthropic, Canva, Cisco, Docusign, Google, Paycor, Uber for Business, and Thomson Reuters are seeing immediate, measurable outcomes, including: Anthropic increased seller productivity 64%, giving AEs back 10 hours a week Uber for Business used Gong's agents to lift response rates 32% Canva saw a 60% lift in rep capacity Paycor achieved a 141% increase in deal wins “Scaling a B2B business in fintech requires strong visibility into your pipeline and how deals are actually progressing since the sales cycle is longer, more regulated, more risk-heavy, and more multithreaded than in other industries,” said Jason Steckler, Head of Revenue Strategy and Operations at Chime. “We saw immediate impact after implementing Gong, with strong productivity gains across our sales team and a much clearer view of what’s happening across our deals. We now have the insights to be more proactive in our go-to-market strategy and execute more effectively as we grow, and we’re excited to continue scaling our business with Gong as a key part of that growth.” "Recently surpassing $500M in ARR is a testament to how Gong has uniquely combined proprietary data with deep, real-world context on how GTM decisions are actually made,” said Dharmesh Thakker, General Partner at Battery Ventures. “By mastering the intersection of domain expertise and AI model optimization, they deliver the high-impact insights and orchestration necessary for revenue teams to operate at scale. Gong's advantage isn't just the AI, but the data and real-world context underneath it." Gong was recently named a Leader in the Gartner Magic Quadrant for Revenue Action Orchestration and recognized by Fast Company as one of the World's Most Innovative Companies of 2026 in Applied AI. About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. Learn more at gong.io.

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