Gong Launches New AI-Powered System to Boost Deal Win Rates and Seller Productivity

November 15, 2022

PALO ALTO, CA – Nov. 15, 2022 – Gong, the Revenue Intelligence leader, today launched Gong Assist to help sales teams maximize every revenue opportunity while increasing seller productivity and efficiency. Gong Assist is an AI-powered engagement system for sellers that automates mundane tasks, monitors opportunities, and recommends next steps at the right time to win more deals.

According to Forrester, only 23% of a sales rep’s time is actually spent selling, as reps are overwhelmed juggling an increasing amount of activities and tasks. Reps are stretched so thin, they struggle to follow-up in a timely manner with their prospects. Gong Labs research shows that in a third of surveyed deals, reps didn’t respond to prospect emails within the first 24 hours. But when they do respond within 24 hours, win rates are 14% higher, and sales cycle lengths are 11% shorter.

“As an account executive working 80-100 opportunities at once, the number of tasks can be overwhelming,” said Katherine Hutter, account executive at Hotjar. “Gong Assist gives me a game plan. It prioritizes all of my action items and puts them in a central dashboard that enables me to maximize my time and act on the most important to-do’s. I can keep momentum with my deals and see them through the finish line faster.”

Gong Assist: Increase Win Rates and Productivity

Delivered in a single dashboard, Gong Assist enables sellers to what matters most – and what they enjoy most – engaging with buyers. Gong Assist capabilities include:

“Sales reps are inundated daily with a tornado of administrative tasks, action items, and buying signals – all spread across different systems – and the problem is worse right now as teams are being asked to do more with less during the economic downturn,” said Gong Co-Founder and CEO Amit Bendov. “Gong Assist is a game changer. It helps sellers win more deals by minimizing clutter and mundane tasks, alerting them to critical actions, and helping them prioritize their work so they can progress deals more effectively.”

Gong today also provided a sneak peek of the Gong Reality Platform’s future sales prospecting capabilities. It showcased the first reality-based and autonomous prospecting tool that will help outbound sales reps convert more top-of-funnel engagement into the sales pipeline. When it comes to prospecting, quantity alone doesn’t get results. Understanding the context of conversations and delivering quality engagement does. Gong’s new prospecting capabilities, with a focus on increasing the quality of prospecting outreach, will help organizations build a predictable sales pipeline in uncertain economic times.

Gong Assist is now available as a free beta to select Gong customers. For more information about Gong Assist, please visit gong.io/assist

About Gong

Gong unlocks reality to help people and companies reach their full potential. The Reality Platform™ autonomously empowers customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform captures and analyzes. Gong then delivers insights at scale, enabling revenue and go-to-market teams to determine the best actions for repeatable winning outcomes. More than 3,500 innovative companies like Morningstar Inc., Paychex, LinkedIn, Shopify, Slack, Sprout Social, Twilio, and Zillow trust Gong to power their business reality. For more information, please visit www.gong.io.

# # #

Recent Press Releases

Unlocking the “Trust Barrier” for Enterprise AI: New Gong Research Reveals Transparency as the Key to Competitive Advantage

The "AI Trust Barrier" is real – and it’s costing companies their competitive edge Data and security concerns are the top factors eroding trust (34%), followed by a lack of explainability (30%) and AI model transparency (28%) The ability to articulate AI outputs and data guardrails has emerged as a non-negotiable requirement for solution providers Nearly half (46%) of planned AI investments are currently stalled due to trust concerns—providing a clear blueprint for how vendors must evolve to win SAN FRANCISCO and LONDON – April 15, 2026: Gong, the leading revenue AI company, today released new research revealing an AI trust barrier that stands between companies innovating with AI and those stuck in exploration and confusion. The study, which was supplemented by findings from Gong Labs, showed that 58% of companies (US: 63% | UK: 52%) had stalled AI projects. Here’s why: it’s not a lack of budget – it’s a deficit in trust. The research explored how concerns about data privacy, security, and transparency lead to a lag in adoption. Gong understands how to help revenue leaders get the assurance they need to drive AI adoption success. Gong Labs data, based on aggregated and de-identified signals derived from over 25 million sales interactions processed within Gong’s platform, found that one in four calls referenced security, with uncertainty over AI's foundational data and learning mechanisms the most commonly discussed topics. A study of over 2,000 US and UK leaders reveals that transparency in how AI generates outputs is essential for them to trust, invest in, and deploy AI tools. As it stands, 75% (US: 80% | UK: 70%) of leaders feel their organizations are falling behind when it comes to realizing AI’s most powerful benefits, giving solution providers an opportunity to allay concerns and drive their success. "Security and AI trust are no longer back-office conversations; they are revenue conversations,” said Chris Peake, Chief Trust Officer, Gong. “Gong’s research found that trust can be a performance multiplier when applied as part of an AI strategy. The competitive advantage delivered by AI is no longer up for debate, but the trust barrier remains for those using tools that have yet to establish this trust. By embedding enterprise-grade governance directly into the Revenue AI OS, we’re helping the world’s most successful teams bypass the doubt and move straight to acceleration.” Trust barriers preventing adoption of unproven AI tools identified The survey uncovered several barriers preventing companies from adopting AI solutions from providers that had failed to allay their concerns: With more than half of companies having delayed or cancelled their plans to adopt an AI tool, the data suggests that organizations are under-utilizing powerful AI capabilities and leading these companies to miss out on transformational gains. What’s more, this same lingering uncertainty had meant 46% (US: 44% | UK: 47%) of their planned AI investments had been paused, on average. Barriers can be overcome through enterprise-grade guardrails and transparency standards The top assurances leaders said would help them confidently adopt AI solutions were: With the right guardrails, trust can be an enabler of a successful AI strategy. Gong works with customers to address the trust gap by building enterprise-grade security and data governance within its Revenue AI Operating System, producing explainable and relevant insights using its context-aware AI, grounded in patterns observed across aggregated customer usage, and providing built-in governance and insight. Gong enables custom redaction capabilities, enabling organizations in highly regulated industries to safely leverage AI insights that previously couldn’t be monitored or analyzed due to data privacy risks. To learn more about the report’s findings and how Gong safeguards companies’ data, standardizes AI trust, and embeds assurances directly within the Revenue AI OS, read the blog. Methodology The research was conducted by Censuswide, among a sample of 2,056 business leaders at medium and large businesses across the UK and US. The data was collected between January 6 - 9, 2026. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council. Additional research was conducted by the Gong Labs research team by analyzing aggregated, de-identified metadata and topic-level signals derived from sales interactions with Gong from January 1 - December 31, 2025. Gong Labs research does not involve reviewing or exposing individual customer conversations and is designed to reflect broad, industry-level trends. About Gong: Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

April 15, 2026

Gong Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2026

Recognized in the “Applied AI” category for helping customers drive transformational growth with its Revenue AI Operating System SAN FRANCISCO — March 24, 2026: Gong, the leading revenue AI company, today announced it has been named to Fast Company’s list of the World’s Most Innovative Companies of 2026 in the Applied AI category. This year’s list recognizes businesses shaping industry and culture through breakthrough innovation across sectors. At the center of this recognition is the Gong Revenue AI Operating System (OS) — a unified system that brings together data, workflows, and intelligent automation to help go-to-market teams execute with precision and consistency. Powered by the Gong Revenue Graph, it captures and analyzes customer interactions across calls, emails, and meetings, turning them into actionable insights that drive smarter decisions and faster growth. “AI only creates value when it drives action,” said Amit Bendov, CEO and co-founder, Gong. “Since we began 10 years ago, Gong has taken an AI-first approach to helping revenue teams operate more efficiently and effectively, embedding intelligence directly into their daily work so they can turn customer data into measurable outcomes. This recognition underscores our commitment to continuous innovation that transforms how go-to-market teams execute, collaborate, and win.” Over the past year, Gong has extended its lead in AI with its suite of intelligent agents purpose-built for revenue teams. These agents work in tandem with teams to drive real impact by actively participating in workflows — automating tasks, identifying signals, and guiding sellers. By embedding AI into these workflows, Gong has accelerated customer adoption and business growth, with the number of monthly users of Gong’s AI agents increasing by 75 percent over the past year. The World’s Most Innovative Companies is Fast Company’s hallmark franchise and one of its most anticipated editorial efforts of the year. To determine honorees, Fast Company’s editors and writers review companies driving progress around the world and across industries, evaluating thousands of submissions through a competitive application process. The result is a globe-spanning guide to innovation today, from early-stage startups to some of the most valuable companies in the world. “Our list of the Most Innovative Companies is about spotlighting organizations that don’t just adapt to change — they drive it,” said Brendan Vaughan, editor-in-chief of Fast Company. “The companies we honor this year are redefining what leadership looks like in 2026, pairing bold ideas with measurable impact and turning breakthrough innovation into real-world value. They are setting the pace for their industries and offering a blueprint for what sustained innovation can achieve.” Gong was ranked number seven of 20 companies in the Applied AI category. This marks Gong’s first year on the list and follows its inclusion in Fast Company’s Next Big Things in Tech list in October 2025. This recognition comes on the heels of Gong being named a Leader in the Gartner Magic Quadrant for Revenue Action Orchestration. To learn more about how Gong helps revenue teams drive more wins with the Revenue AI OS, visit gong.io. ABOUT GONG Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. For more information, visit www.gong.io. ABOUT FAST COMPANY Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with fellow business publication Inc. For more information, please visit fastcompany.com.

Press Release

March 24, 2026

Gong Appoints Tech Industry Veteran Joe FitzGerald as Chief Legal Officer

SAN FRANCISCO, Calif. — March 17, 2026 — Gong, the leading Revenue AI company, today announced the appointment of Joe FitzGerald as Chief Legal Officer. As Gong continues to expand its AI-native platform for enterprises globally, FitzGerald will oversee global legal affairs, including corporate governance, intellectual property, data privacy, and regulatory compliance. FitzGerald brings over 25 years of expertise in compliance, corporate development, and complex market transitions. He most recently served as Chief Legal Officer at Lacework, where he helped steer the company through rapid global expansion, the security industry’s largest venture capital raise, and its subsequent acquisition by Fortinet. Prior to that, FitzGerald spent eight years at Pure Storage, where he was instrumental in scaling the legal function from an early-stage startup through its IPO and into a multibillion-dollar public enterprise. “As Gong continues to define the Revenue AI OS category, it’s more critical than ever to strategically navigate the intersection of innovation, data privacy, and global regulation,” said Amit Bendov, CEO and co-founder, Gong. “Joe’s deep expertise in scaling compliance for multi-billion dollar tech companies uniquely positions him as the right leader to support our next phase of growth.” The appointment comes at a period of significant momentum for Gong. The company continues to pioneer the use of AI and agentic workflows to help global revenue organizations increase productivity and drive revenue growth. Recently named a Leader in the Gartner Magic Quadrant for Revenue Action Orchestration, Gong is redefining how modern enterprises capture customer interactions and transform them into actionable intelligence. “Gong is at an incredible inflection point, transforming how the world’s most sophisticated revenue teams operate through AI,” said Joe FitzGerald. “I am thrilled to join a team that is not only innovating at a rapid pace but is also deeply committed to building a trusted, enterprise-grade platform. I look forward to working with Gong to navigate the legal and regulatory landscape while supporting its mission to help revenue teams unlock their full potential.” FitzGerald joined Gong effective March 16, 2026. He is based in Austin, TX. About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

March 17, 2026