Gong Introduces Proprietary Generative AI Models Built for Revenue Teams

June 8, 2023

Customer-Centric AI Models Understand Context and Intent to Automate Sales Workflows and Produce Highly Personalized, Accurate, and Secure Content

SAN FRANCISCO – June 8, 2023: Gong, the Revenue Intelligence leader, today launched new proprietary generative AI models built specifically for revenue teams and customizable by individual companies. Utilizing Gong’s dataset of tens of billions of captured and analyzed sales interactions – including calls, emails, and web conferences, among others – the models produce highly accurate and relevant content that helps revenue teams shorten seller workflows to drive efficiencies and win more deals.

Gourmet Ads is using Gong’s new generative AI feature Call Spotlight to increase sales rep productivity and efficiency. “Call Spotlight is dramatically reducing the time my team spends consuming information during the sales prospecting process, while quickly surfacing call highlights, outlines, and next steps without having to listen to calls,” said Benjamin Christie, President, Gourmet Ads. “Its ability to accurately understand and convey the context of sales conversations is transformative.”

Generative AI that Understands Customers and Revenue Teams

Unlike off-the-shelf systems, Gong’s proprietary generative AI models are able to accurately categorize data specific to sales deals, such as customer objections, and understand context and intent in sales conversations, such as the disposition of a conversation, to produce results that are highly relevant and accurate to revenue teams.

The new generative AI capabilities in the Gong Revenue Intelligence platform help revenue teams improve decision-making and win more business by autonomously surfacing and prioritizing the most critical next actions for deals, generating personalized content tailored to specific accounts, and freeing sales reps’ time to focus on strategies that drive growth. New and future capabilities include:

Pipeline management: Gong autonomously aggregates points of interest across deals, accounts, and contacts to provide revenue teams with a complete view of deal risks and opportunities. Gong will also allow open-ended questions about accounts (e.g., “Did the customer mention when they intend to start a pilot?”). In addition to surfacing valuable insights, this can reduce information consumption time by over 20x.
Advanced coaching: Gong generates summaries of critical information conveyed in sales calls, including intent and outcomes, based on what’s important to the business. This helps managers prioritize the most pressing actions for teams and coach through obstacles. Managers can also save time by scanning summaries 5-10 times faster than listening to calls.
Market insights: Gong helps revenue teams understand important emerging market trends and themes that companies don’t know yet to track. For example, with Gong customers can understand what are the top objections or concerns customers have across different segments, and how each one is trending.
Sales engagement: Announced today, Gong Engage automatically generates highly personalized emails that take into account previous interactions with prospects and buyers and account facts (e.g., pain points) to drive better results.

“Gong launched in 2016 to harness the power of AI to rid customer-facing people of their day-to-day drudgery. We have been working with LLMs for over a year, and see it as a major breakthrough. But highly accurate, domain-specific AI that delivers a deep understanding of what’s going on within a sales organization and the next steps needed to win deals is more elusive,” said Gong co-founder and CEO, Amit Bendov. “AI is the core of Gong’s platform, and our new models exemplify the sales-driven advancements we’re bringing to market to help our customers transform their teams and accelerate revenue growth.”

Gong uses a combination of proprietary in-house models, trained using Gong’s unique customer-interaction dataset and customized to customers’ business, and augmented general-purpose large language models to deliver unrivaled accuracy and relevance for revenue teams.

AI Customized for Individual Businesses

Gong is already working with customers to tailor its AI capabilities to their specific needs. Smart Trackers helps revenue teams accurately understand the context of customer interactions. As the first user-trainable AI system customized for companies, Smart Trackers can be trained to satisfy a customer’s business, market, and priorities. Because Smart Trackers rely on contextual information, rather than keywords, they can pick up on concepts – and then surface insights – without having to be an exact match. This means that Gong delivers AI that is three times more accurate than off-the-shelf systems and keyword-based analysis.

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About Gong

Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 3,500 companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visitwww.gong.io.

Recent Press Releases

Gong partnering with Microsoft to enable enterprises to automate workflows, act faster, and win more revenue with AI

Marketplace availability unlocks purchasing with Azure Consumption Commitments (MACC), while MCP-powered AI interoperability and deeper integrations connect data and workflows across the Microsoft ecosystem SAN FRANCISCO, Calif. — July 1, 2026 – Gong, the leading revenue AI company, today announced it is now available in Microsoft Marketplace, deepening its collaboration with Microsoft to simplify and expand how enterprises buy, deploy, and generate value from revenue AI. Gong is partnering with Microsoft to help enterprises bring revenue AI into go-to-market (GTM) workflows, embedding real-time customer insights from the Gong Revenue Graph – a continuously updated, queryable context layer built on real customer interactions – into the Microsoft tools revenue teams use every day. By partnering with Microsoft, revenue teams can seamlessly connect revenue data and existing systems to help teams move faster, automate go-to-market workflows, and drive more predictable revenue outcomes. “With Gong now available in Microsoft Marketplace, it’s easier for organizations to bring revenue AI directly into their workflows”, said Shane Evans, Chief Revenue Architect at Gong. “Microsoft is where revenue professionals get work done and where enterprises build their infrastructure on Azure. Gong’s Revenue AI OS brings purpose-built agents and revenue context into those environments to make them optimized for go-to-market teams. Gong partnering with Microsoft allows us to deliver the scale, security, and performance enterprises expect, while embedding revenue AI directly into the environments they already trust.” “Microsoft Marketplace helps organizations and partners move faster, work smarter, and grow by connecting them with the right solutions—all in one trusted place,” said Cyril Belikoff, vice president, Microsoft Azure Product Marketing. “We’re happy to welcome Gong to the growing Microsoft Marketplace ecosystem.” Gong’s alignment with Azure gives joint customers additional confidence that their revenue AI platform is running on the same enterprise-grade cloud infrastructure that powers their broader business. This makes it significantly simpler to deploy revenue AI to help customers win by: Unlocking AI workflows via MCP: With support for Model Context Protocol (MCP), teams can connect Microsoft 365 Copilot to Gong’s MCP Server to access Gong’s revenue AI and agents. This enables Copilot to provide contextualized answers, summaries, and recommended next steps based on real customer data—helping teams take coordinated action across systems. Bringing context into revenue workflows: Insights captured in Gong are integrated across Copilot, Microsoft Teams, Outlook, Dynamics 365, and Microsoft Copilot Studio. This brings customer context from the Gong Revenue Graph directly into the tools teams use every day, helping connect insights to ongoing revenue workflows. Automatically enriching systems with rich customer interaction data: Gong automatically captures and structures customer interactions—including calls, emails, and meetings—and syncs that data into Dynamics 365 and across Microsoft applications. These interactions are logged and enriched with AI-generated summaries, key topics, and next steps, giving teams a complete and up-to-date view of each deal without manual data entry. Gong is available on Microsoft Marketplace today, and MCP support is now live. For more information on the collaboration, visit Microsoft Marketplace. ### About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. Learn more at gong.io.

Press Release

July 1, 2026

Gong Launches Mission Big Dipper; Unveils Industry-First Revenue Harness

A new agentic execution layer powers custom agents deployed at scale: new capabilities across Gong Assistant and Gong Enable turn insight into action SAN FRANCISCO, Calif. — June 24, 2026 — Gong, the leading revenue AI company, today announced Mission Big Dipper, its latest product mission. The launch introduces a new agentic execution layer and expanded capabilities across the Gong Revenue AI Operating System (AI OS), designed to solve the challenge of early enterprise AI deployments: generic tools that break in production because they lack revenue context, governance, and human-in-the-loop control. With Mission Big Dipper, Gong introduces the Gong Revenue Harness – the natural evolution of Gong's investments in Agent Studio and Model Context Protocol (MCP) support – as a new agentic execution layer that governs, orchestrates, and connects AI agents across the full revenue cycle. Its newest capability, Custom Agents, empowers any RevOps leader or sales manager to build and deploy governed AI agents, without engineering support. The launch also expands Gong Assistant across unified operating surfaces and introduces new Gong Enable capabilities that turn episodic sales coaching into continuous, AI-driven rep readiness. “Every revenue leader has AI. Almost none of them are moving the number with it," said Eilon Reshef, Chief Product Officer and Co-Founder at Gong. ”The Gong Revenue Harness gives agents the context to reason over real customer conversations, the permission models revenue teams require, and blueprints reverse-engineered from your actual wins. Agents continuously monitor every deal, route the right work to the right person, and feed outcomes back so every cycle makes the system smarter. This is what it means to operationalize AI for revenue outcomes." Harnessing AI Agents to Deliver Revenue Outcomes at Enterprise Scale While revenue teams know what it takes to win, high-value work like account research, stalled deal analysis, and renewal prep rarely happens consistently. Traditional CRM-native approaches miss the conversational signals that drive revenue, while DIY agent builders lack governance. Custom Agents solve this by allowing any stakeholder to describe a workflow in natural language inside Gong (e.g., monitoring accounts over $100K for specific risk signals and alerting the AE before Monday morning). As these agents run on the Gong Revenue Harness, they operate with strict enterprise control, scoped data access, a full audit trail, and configurable human oversight. Every agent inherits the security permissions already in place across Gong today, ensuring safe, autonomous execution. "As Udemy continues scaling globally, consistency and insights across our GTM team become increasingly important," said Grainne Wafer, Global Head of Field & Partner Enablement at Udemy. "Gong helps us simplify how people access information and take action, making it easier to scale effective workflows, apply best practices, and support more proactive, AI-driven execution across the organization." "As a company that embraces AI across the business, we always look for ways to help our teams turn customer insights into action," said Karine Terzibachi, Chief Business Officer at Attentive. "Gong helps us capture the voice of the customer at scale and share those insights across the company. With AI-powered intelligence in our workflows, we can make better decisions, share best practices more easily, and give customers a more consistent experience." Gong Assistant: Your Revenue AI, Always by Your Side AI shouldn't just run in the background; it needs to assist reps in the moment. Mission Big Dipper expands Gong Assistant to bring conversational AI directly into the flow of daily work: AI Builder in Gong Assistant: Teams can move from insight to action in a single conversation. Reps can ask what is driving a specific renewal risk and immediately generate a board-ready readout or objection-handling guide without losing context or switching tools. Gong Assistant in Account Console: Brings conversational AI directly into the account context, so account teams can prepare for meetings, investigate issues, align on upsell strategy, and generate outputs without leaving the flow of work. Gong Assistant in a standalone workspace: Gives revenue teams a dedicated home for analysis and building outputs. The workspace introduces new ways to focus the assistant with filters to zero in on a segment, team, or motion. Gong Enable: AI-Powered Rep Readiness and Coaching AI agents can manage the busywork between meetings, but revenue growth still hinges on the human interaction itself. Gong Enable introduces three new capabilities to close the gap between preparation and performance: Dry Run: Reps can launch realistic role-play rehearsals directly from an upcoming calendar invite. Gong automatically replicates the customer persona using real account context and conversation history, so the practice mirrors the actual call. AI Coach: Delivers a personalized, interactive conversation immediately after every AI Trainer session, giving reps concrete guidance before their next client attempt without waiting for a manager. AI Builder for Scorecards: Enablement teams can automatically generate complete, coaching-ready scorecards based on the exact criteria found in their top-performing closed-won calls, eliminating hours of manual evaluation design. Custom Agents are generally available this month, with new capabilities rolling out over the coming months. AI Builder in Gong Assistant, Gong Assistant in a standalone workspace, AI Coach, and AI Builder for Scorecards are generally available this month. Gong Assistant in Account Console and Dry Run are expected to be available in July 2026. To learn more about Mission Big Dipper, visit https://www.gong.io/blog/mission-big-dipper-revenue-ai-os ### About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

June 24, 2026

Gong Growth Accelerates Past 55% YoY as Enterprises Adopt Revenue AI; ARR Tops $500M

Tenth consecutive quarter of accelerating growth as customers standardize on Gong's Revenue AI Operating System SAN FRANCISCO — May 12, 2026 — Gong, the leader in Revenue AI, today announced continued growth acceleration to over 55% year-over-year in its most recent quarter, marking the tenth straight quarter of accelerating growth rate. Annual recurring revenue (ARR) has now surpassed $500 million. It signals a category shift: enterprises are rebuilding their revenue stack around AI, with Gong as the standard. Three forces are driving Gong’s acceleration: AI mandate from the top. Boards are demanding sales productivity gains from AI. Gong is the #1 AI platform revenue teams are choosing. Tech stack consolidation. Companies are consolidating fragmented sales tech onto a single revenue platform, replacing a generation of legacy point solutions. Gong's AI products Engage, Forecast, and Enable are driving the expansion. Large enterprise. The world's largest companies are deploying Gong for production-grade AI rollouts, not pilots. Gong added more $1M+ customers in the last two quarters than in the previous six combined. Revenue has been broken in plain sight. Sellers spend 77% of their time on non-selling activities. A multi-trillion dollar industry runs 70 to 80% inefficient. The root cause is structural: legacy CRM depends on humans to log what happened, and it's hard to use. So in turn, go-to-market teams don't use it. Bad data in, no real insight out, and no automation is possible. Three of every four dollars get wasted on motion that doesn't convert. Gong is replacing that premise. The Gong Revenue Graph turns customer interactions across emails, calls, meetings, and deals into a living memory layer - one that makes real intelligence and automation possible for the first time. Gong's proprietary AI models, trained on revenue-specific data and combined with leading LLMs, convert that layer into decisions: which deals to chase, where the team is at risk, what to do next. Revenue professionals stop updating systems. The system runs the work. Today, 50% of Gong's customers now run multiple products on the platform, and use of flagship AI capabilities like Gong Assistant grew over 200% year over year. "We launched Gong a decade ago with a bet: AI would be bigger than cloud," said Amit Bendov, CEO and Co-Founder of Gong. "The market wasn't ready, so we toned the message down for years. The last three years have been the unlock. Every company is now investing in AI as a strategic priority, and the vision we had a decade ago is the reality driving this acceleration." Enterprise adoption of Gong has grown significantly year-over-year, with half of the Fortune 10 among Gong's customer base. Organizations such as ADP, Anthropic, Canva, Cisco, Docusign, Google, Paycor, Uber for Business, and Thomson Reuters are seeing immediate, measurable outcomes, including: Anthropic increased seller productivity 64%, giving AEs back 10 hours a week Uber for Business used Gong's agents to lift response rates 32% Canva saw a 60% lift in rep capacity Paycor achieved a 141% increase in deal wins “Scaling a B2B business in fintech requires strong visibility into your pipeline and how deals are actually progressing since the sales cycle is longer, more regulated, more risk-heavy, and more multithreaded than in other industries,” said Jason Steckler, Head of Revenue Strategy and Operations at Chime. “We saw immediate impact after implementing Gong, with strong productivity gains across our sales team and a much clearer view of what’s happening across our deals. We now have the insights to be more proactive in our go-to-market strategy and execute more effectively as we grow, and we’re excited to continue scaling our business with Gong as a key part of that growth.” "Recently surpassing $500M in ARR is a testament to how Gong has uniquely combined proprietary data with deep, real-world context on how GTM decisions are actually made,” said Dharmesh Thakker, General Partner at Battery Ventures. “By mastering the intersection of domain expertise and AI model optimization, they deliver the high-impact insights and orchestration necessary for revenue teams to operate at scale. Gong's advantage isn't just the AI, but the data and real-world context underneath it." Gong was recently named a Leader in the Gartner Magic Quadrant for Revenue Action Orchestration and recognized by Fast Company as one of the World's Most Innovative Companies of 2026 in Applied AI. About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. Learn more at gong.io.

Press Release

May 12, 2026