Gong Introduces Proprietary Generative AI Models Built for Revenue Teams

June 8, 2023

Customer-Centric AI Models Understand Context and Intent to Automate Sales Workflows and Produce Highly Personalized, Accurate, and Secure Content

SAN FRANCISCO – June 8, 2023: Gong, the Revenue Intelligence leader, today launched new proprietary generative AI models built specifically for revenue teams and customizable by individual companies. Utilizing Gong’s dataset of tens of billions of captured and analyzed sales interactions – including calls, emails, and web conferences, among others – the models produce highly accurate and relevant content that helps revenue teams shorten seller workflows to drive efficiencies and win more deals.

Gourmet Ads is using Gong’s new generative AI feature Call Spotlight to increase sales rep productivity and efficiency. “Call Spotlight is dramatically reducing the time my team spends consuming information during the sales prospecting process, while quickly surfacing call highlights, outlines, and next steps without having to listen to calls,” said Benjamin Christie, President, Gourmet Ads. “Its ability to accurately understand and convey the context of sales conversations is transformative.”

Generative AI that Understands Customers and Revenue Teams

Unlike off-the-shelf systems, Gong’s proprietary generative AI models are able to accurately categorize data specific to sales deals, such as customer objections, and understand context and intent in sales conversations, such as the disposition of a conversation, to produce results that are highly relevant and accurate to revenue teams.

The new generative AI capabilities in the Gong Revenue Intelligence platform help revenue teams improve decision-making and win more business by autonomously surfacing and prioritizing the most critical next actions for deals, generating personalized content tailored to specific accounts, and freeing sales reps’ time to focus on strategies that drive growth. New and future capabilities include:

Pipeline management: Gong autonomously aggregates points of interest across deals, accounts, and contacts to provide revenue teams with a complete view of deal risks and opportunities. Gong will also allow open-ended questions about accounts (e.g., “Did the customer mention when they intend to start a pilot?”). In addition to surfacing valuable insights, this can reduce information consumption time by over 20x.
Advanced coaching: Gong generates summaries of critical information conveyed in sales calls, including intent and outcomes, based on what’s important to the business. This helps managers prioritize the most pressing actions for teams and coach through obstacles. Managers can also save time by scanning summaries 5-10 times faster than listening to calls.
Market insights: Gong helps revenue teams understand important emerging market trends and themes that companies don’t know yet to track. For example, with Gong customers can understand what are the top objections or concerns customers have across different segments, and how each one is trending.
Sales engagement: Announced today, Gong Engage automatically generates highly personalized emails that take into account previous interactions with prospects and buyers and account facts (e.g., pain points) to drive better results.

“Gong launched in 2016 to harness the power of AI to rid customer-facing people of their day-to-day drudgery. We have been working with LLMs for over a year, and see it as a major breakthrough. But highly accurate, domain-specific AI that delivers a deep understanding of what’s going on within a sales organization and the next steps needed to win deals is more elusive,” said Gong co-founder and CEO, Amit Bendov. “AI is the core of Gong’s platform, and our new models exemplify the sales-driven advancements we’re bringing to market to help our customers transform their teams and accelerate revenue growth.”

Gong uses a combination of proprietary in-house models, trained using Gong’s unique customer-interaction dataset and customized to customers’ business, and augmented general-purpose large language models to deliver unrivaled accuracy and relevance for revenue teams.

AI Customized for Individual Businesses

Gong is already working with customers to tailor its AI capabilities to their specific needs. Smart Trackers helps revenue teams accurately understand the context of customer interactions. As the first user-trainable AI system customized for companies, Smart Trackers can be trained to satisfy a customer’s business, market, and priorities. Because Smart Trackers rely on contextual information, rather than keywords, they can pick up on concepts – and then surface insights – without having to be an exact match. This means that Gong delivers AI that is three times more accurate than off-the-shelf systems and keyword-based analysis.

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About Gong

Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 3,500 companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visitwww.gong.io.

Recent Press Releases

Gong Appoints Simon Frey as Chief Customer Officer as Global Customer Base Surpasses 5,000

Frey will drive measurable AI impact for the growing list of enterprises using the Gong Revenue AI Operating System SAN FRANCISCO, CA – March 4, 2026 – Gong, the leading revenue AI company, today announced the appointment of Simon Frey as Chief Customer Officer as its global customer base surpassed 5,000 organizations – marking a significant milestone in the company’s continued growth. Frey, who previously served as Senior Vice President of Customer Outcomes, will lead Gong's global customer strategy as the company scales its platform and services to meet strong demand. The company’s continued growth underscores how enterprises are investing in AI to improve revenue performance, unify customer data, and drive more consistent execution across their go-to-market teams. “I’ve had the privilege of working closely with Gong’s customers for years, and I’m continually inspired by how they’re embracing AI to go to market in ways that simply weren't possible before,” said Simon Frey, Chief Customer Officer at Gong. “Right now, we’re seeing an unprecedented level of innovation with agentic AI, but many teams are still struggling to turn early experimentation into real business impact. As Gong scales, our focus is on helping customers operationalize Gong and the Revenue AI OS to drive measurable outcomes.” “As part of Procore’s growth trajectory, we are laser-focused on maximizing sales productivity and accelerating outcomes across the board,” said Pradeep Konduru, Vice President of GTM Strategy at Procore. “Gong is a key partner in helping our teams drive revenue execution at scale, providing the AI-driven insights needed to win more effectively. We’re continuing to see a meaningful impact and look forward to continuing the partnership as Gong expands its support for customer success through the new Customer Office.” As part of this leadership expansion, Gong is launching a unified Customer Office – a strategic integration of its pre-sales and post-sales motions to ensure total alignment between the vision sold, and the value realized throughout the customer journey. This evolution addresses a critical market shift: enterprises no longer require just software tools, but rather a dedicated partner to provide the advisory, activation, and advocacy needed to embed predictive intelligence into their daily operating rhythms. To support this expansion, Gong has scaled its Services and Consulting ecosystem fivefold – leveraging both in-house experts and global systems integrators (GSIs), and introduced a specialized Revenue Architects team to serve as strategic partners in AI transformation. “Simon has spent years partnering closely with our customers, helping them unlock meaningful growth across their revenue organizations,” said Shane Evans, Chief Revenue Architect at Gong. “What we have realized is that simply layering AI on top of old workflows isn't enough. Organizations are looking for a foundational system that improves productivity and drives sustainable growth at scale. With Simon at the helm of our Customer Office and our new team of Revenue Architects, we are uniquely positioned to design and deliver measurable AI success outcomes for our customers.” Together, these milestones reinforce Gong’s commitment to setting the standard for modern AI-driven revenue architecture – and redefine the customer experience, providing the blueprints and technical sophistication necessary for enterprises to win in an AI-first economy. ### About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

March 4, 2026

Gong Launches Mission Andromeda, Expanding Its Revenue AI OS to Enablement and Account Management

Introducing Gong Enable: Native AI capabilities designed to unify coaching and training across the entire revenue stack SAN FRANCISCO, Calif. — February 25, 2026 — Gong, the leading revenue AI company, today announced Mission Andromeda, a product launch that delivers greater guidance and efficiency around how revenue teams turn customer conversations into repeatable actions across teams. The launch introduces Gong Enable, an AI-powered revenue enablement solution, along with new capabilities for conversational guidance, unified account management, and secure AI interoperability. Mission Andromeda marks the first launch in Gong’s new, more structured product launch cadence. Since its founding, Gong has evolved its platform with new capabilities, with recent updates extending across more areas of the revenue workflow. Under this new approach, Gong is introducing named, galactic-inspired launches that bring multiple capabilities together across the revenue AI OS, helping customers see how innovations fit together and how to implement them across their organizations for revenue success. “Revenue teams have more insights than ever before, but applying those to drive outcomes remains a challenge,” said Eilon Reshef, Chief Product Officer and Co-Founder, Gong. “With Mission Andromeda, we’re extending revenue AI into more of the daily decisions teams make, from in-the-moment guidance to account management and coaching, so they can apply what works more broadly and at scale.” Gong Enable: Scale Winning Revenue Behaviors Enablement teams face growing demands with limited capacity. According to Gartner Inc., 65% of CSOs and senior sales leaders say their enablement function is stretched thin, while frontline managers spend just 9% of their time coaching. As a result, organizations often rely on intuition to identify skill gaps and measure success through course completion rates rather than true performance improvement. Gong Enable is designed to close this proficiency gap by integrating enablement into everyday revenue workflows and using real customer conversations to drive measurable performance improvement without adding manager overhead. “Morningstar operates revenue teams across products and global markets, so consistency matters,” said Rae Cheney, Director of Sales Enablement Technology at Morningstar. “Gong Enable lets us turn real customer conversations into practical coaching and tighter deal execution. It’s helped us spend less time on status updates and more time on the work that actually moves deals, making it easier to scale what ‘good’ looks like across teams.” With Gong Enable, revenue teams can now: Identify skill gaps dynamically with AI Call Reviewer, which analyzes live customer interactions to surface individual and team-level coaching opportunities based on real behavior, enabling earlier and more targeted intervention through structured, role-specific learning programs called Lessons. Practice high-stakes conversations at scale with AI Trainer, which allows reps to rehearse scenarios such as pricing objections or renewal risk using AI-generated simulations informed by successful conversations across the organization, delivering instant feedback without additional manager overhead. Connect training to business outcomes with Initiative Tracking, which links enablement programs directly to revenue metrics, allowing leaders to see whether new behaviors are showing up in live deals and impacting outcomes like win rates, deal size, and ramp time. Extending AI Across Revenue Workflows Since its founding, Gong has applied AI to help revenue teams understand customer conversations. Mission Andromeda extends that intelligence into more day-to-day revenue work, including how teams ask questions, manage accounts, and act on insights across systems. In addition to Gong Enable, Mission Andromeda includes: Gong Assistant: A conversational AI experience that allows revenue teams to ask questions about customer calls directly within Gong and receive trusted, context-aware answers grounded in real conversations. Future updates will expand support across deals, accounts, and execution workflows. Account Console and Account Boards: Unified views that bring AI insights - such as customer activity, risk signals, and recommended next steps - into one place, helping sales and post-sales teams identify renewal risk and expansion opportunities earlier and work together more effectively. Gong support for Model Context Protocol (MCP): Built-in client and server support for MCP, enabling organizations to connect Gong with other AI systems while maintaining clear controls over data access, usage, and provenance. To learn more about Mission Andromeda and Gong Enable, visit gong.io/blog/mission-andromeda-revenue-ai-os/ ### About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

February 25, 2026

Gong Named a Leader in 2025 Gartner® Magic Quadrant™ for Revenue Action Orchestration

Gong ranked #1 across four evaluated Use Cases in the Critical Capabilities report SAN FRANCISCO — December 18, 2025 — Gong, the leading revenue AI company, today announced that it has been named a Leader in the 2025 Magic Quadrant™ for Revenue Action Orchestration (RAO) by Gartner Inc. The Gong Revenue AI Operating System, which unifies data, AI insights, and workflows, helps go-to-market teams drive predictable business outcomes and uncover greater efficiencies. The first-ever Magic Quadrant for the RAO market is emerging from the convergence of previously separate sales engagement and revenue intelligence markets. We believe Gong’s position as a Leader in this inaugural report establishes its pioneering role in shaping the category of revenue technology. Gong placed highest among the 12 vendors evaluated on the "Ability to Execute" axis. The company also placed furthest on the “Completeness of Vision” axis. “To Gong, being named a Leader in the Gartner Magic Quadrant for Revenue Action Orchestration underscores not only our commitment to continuous innovation but also the measurable impact we deliver to our customers,” said Amit Bendov, co-founder and Chief Executive Officer at Gong. “As the creator and leader of the Revenue AI category, we are honored by this recognition and remain dedicated to helping revenue organizations win more by turning intelligence into action, and action into scalable growth.” In addition to being named a Leader in the Magic Quadrant for RAO, Gong also ranked first in all four of the evaluated Use Cases in the 2025 Gartner Critical Capabilities for Revenue Action Orchestration. The Use Case categories include: acquire new customers, retain and grow accounts, manage pipeline and forecast, and coach sales talent. According to Gartner: Leaders in the RAO market demonstrate a strong ability to execute their vision through products and services, consistently delivering solid business results, evident in their revenue and earnings. They have successfully deployed their RAO solutions with a significant or rapidly growing number of customers worldwide, often supporting a wide range of industries and large-scale deployments. These vendors consistently achieve above-average customer experience levels, product execution scores and sales execution scores. Of the 12 solutions evaluated, Gong was named one of only three Leaders. For more information on why Gong was named a Leader and ranked first across all four Critical Capabilities use cases, or to learn more about the RAO category as a whole, complimentary copies of the Gartner, Inc. 2025 Magic Quadrant for RAO and the critical capabilities reports are available for download here. ### Gartner Disclaimer: 1 Gartner, Magic Quadrant for Revenue Action Orchestration, By Steve Rietberg, Dan Gottlieb, Alyssa Cruz, 15 December 2025. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

December 18, 2025