AI Delivers up to 35% Higher Revenue Success According to Analysis of More Than One Million Sales Opportunities

February 15, 2024

Gong Labs research shows revenue teams that use AI are realizing measurable improvements in productivity and growth

Teams that use Gong Smart Trackers for deal execution achieved 35% higher win rates; those using Gong’s Ask Anything realized 26% higher win rates

SAN FRANCISCO – February 15, 2024: Gong, the Revenue Intelligence leader, today shared new research that shows revenue teams are driving significant value from implementing artificial intelligence into their workflows. The latest Gong Labs report, We measured the ROI of AI in sales… Here’s how it really impacts your deals, shows how customers achieved higher deal win rates when applying domain-specific AI capabilities across their revenue pipeline. The report analyzed more than one million sales opportunities across 1,418 sales organizations currently using one or more AI features within Gong.

The report looked at three AI-powered capabilities within the Gong Revenue Intelligence Platform and analyzed the correlation of teams that adopted these solutions to deal win rates. The findings showed a notable lift in win rates across deals of all sizes when these technologies were used across revenue teams. Results include:

Deal win rates increased by 35% when Smart Trackers were deployed. Smart Trackers are the first user-trainable AI system that identifies the key characteristics of a deal by analyzing context vs. keywords. Smart Tracker insights allow teams to approach deals with a better understanding and increase the likelihood of success.
Ask Anything, the first question-answer AI capability for revenue teams, delivered 26% greater win rates to teams who used it vs. teams who did not. Ask Anything helps revenue teams – from AEs to CROs – save significant time in reviewing key details about accounts and deals and accurately surfaces critical information for taking action.
Email Composer delivers a big boost to rep productivity. Since February 2023, there has been a 464% increase in the number of emails teams compose using Gong’s domain-specific generative AI. This leads to meaningful productivity increases for reps who traditionally spend an average of 1 hours each week writing emails.

Payment platform Square uses Gong’s Smart Trackers to train its own custom trackers that understand the context of all customer interactions captured and analyzed in Gong’s platform. “Our sales cycles move extremely quickly, so we are always looking for ways to improve our teams’ understanding of the deals they are working on and improve how they sell into new accounts,” said Matt Lamb, Head of Growth Quality Assurance, Square. “AI-based Smart Trackers allow our revenue teams to get ahead of training needs and adjustments to sales methodologies. As a result of this smart guidance we’ve seen reps optimize their outcomes due to this investment in AI-enabled value selling.”

With AI adoption continuing to grow in the enterprise, companies must now prove the value of their investments. Gong’s new research shows meaningful value for teams that use AI to more deeply understand their customers and prospects. By delivering AI solutions that are trained on more than three billion customer interactions, Gong is helping companies improve critical revenue workflows that increase productivity, predictability and accelerate growth.

“As popular as AI is in the business world, if it fails to deliver true value to organizations, it will end up as just another overhyped technology,” said Eilon Reshef, co-founder and Chief Product Officer, Gong. “Our research shows that targeted AI solutions are delivering significant value for revenue teams and helping them close deals more quickly, and more often. The Gong Platform is all about increasing sales success for revenue teams, and our approach to integrating AI reflects that.”

Gong Labs is a research content series that explores the data captured by Gong’s Revenue Intelligence Platform to uncover the industry’s best sales insights and help revenue teams win more deals. For this report, Gong Labs analyzed more than one million sales opportunities across 1,418 sales organizations currently using one or more AI features within Gong. Differences in win rates were determined by comparing deals where AI functionality was used by the selling team compared to those without AI utilization.

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About Gong

Gong transforms revenue organizations by driving business efficiency, revenue growth, and improved decision-making. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand, and act on all customer interactions in a single, integrated platform. Thousands of companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visit www.gong.io.

Recent Press Releases

New Gong Labs Research Finds AI Is Now a Trusted Decision-Maker in Revenue Teams

Global report also shows that teams that use AI as a core driver of revenue strategy are 65% more likely to increase win rates. Data also reveals that AI-driven teams generate 77% more revenue per representative – a six digit increase over those who don't. SAN FRANCISCO — December 4, 2025 — Gong, the leading Revenue AI company, today released its second annual State of Revenue AI report, revealing that AI has earned its seat at the revenue table. According to the report, seven in ten enterprise revenue leaders now trust AI to regularly make business decisions. This signals the technology’s evolution from a competitive edge that helped individuals gain efficiency into an essential for every level of the revenue organization. The data shows that these AI-powered decisions are bearing fruit: organizations embedding AI as a core driver of their go-to-market (GTM) strategy are outperforming their peers, being 65% more likely to increase win rates. The research, drawn from an analysis of 7.1 million sales opportunities across 3,600+ companies and a survey of more than 3,000 global revenue leaders, offers fresh insights into how revenue teams are adapting to economic shifts, embracing AI, and redefining productivity and growth for the year ahead. “Our research reveals a fundamental shift in how AI shows up in forward-thinking revenue teams. It’s no longer a helpful sidekick, but now a strategic partner,” said Amit Bendov, CEO and co-founder, Gong. “Revenue teams that embrace AI aren’t just seeing better revenue outcomes, they’re reshaping entire GTM functions. The data shows us that the future of sales will not be shaped by humans or by AI, but rather by the power of both working together.” AI as a Job-Shaper, Not a Job-Taker The report also highlights a shifting narrative around AI and the workforce: that AI is viewed less as a threat and more as a catalyst for transformation. When asked about the three-year impact of AI, 43% of respondents said they expect it to transform jobs without reducing headcount, making it the most common outlook. Only 28% anticipate job eliminations, while 21% foresee new revenue roles being created. Just 8% predict minimal impact. As revenue professionals increasingly implement AI technologies in their day-to-day activities, they are seeing its transformative power on their roles. In fact, leaders are prioritizing productivity and output of existing teams, with productivity now ranked as the number one growth strategy for 2026, up from fourth place last year. Key areas of change include: Reduced administrative time, like data entry, note-taking, CRM updates emerging as the top-ranked impact More customer-facing capacity, enabling more calls, meetings, and outreach Greater strategic and creative focus, such as account planning and deal strategy Better data-driven decision-making, driving engagement among revenue leaders AI Becomes a Strategic Partner in Revenue Growth Seven in ten enterprise revenue leaders now trust AI to regularly make business decisions, underscoring AI’s shift from experimentation to expectation. In 2025, the number of US companies using AI to forecast and measure strategic success increased 50% year over year. Teams using revenue-specific AI solutions were twice as likely to leverage AI for forecasting and predictive modeling, driving outcomes beyond what general-purpose tools delivered, including: 13% higher revenue growth 85% greater commercial impact Sales Teams Using AI More Win More Organizations that have boldly embraced AI within their core business use cases capture more value from their investments than those further behind or more surface-level in their deployments. Teams that deeply leverage AI generate 77% more revenue per representative – a six-digit increase over those that do not use it. AI Adoption in the US vs. UK Companies in the UK lag those in the US by about 12-18 months when it comes to AI adoption. United States: AI adoption continues to accelerate, with 87% of US companies now using AI and an additional 9% planning to adopt it within the next year. United Kingdom: UK adoption in 2025 looks very similar to US findings from last year’s report, with 70% currently using AI, with another 22% planning to in the next 12 months. To learn more about how revenue organizations are winning more with AI, download the full report here. Methodology: Insights from The State of Revenue 2026 are based on a combination of survey and proprietary data. Gong surveyed 3,048 global revenue leaders, with respondents based in the United States, United Kingdom, Australia, and Germany. In addition, the Gong Labs research team analyzed 7.1 million sales opportunities across 3,613 companies to measure the impact of AI and performance across revenue teams. ### About Gong: Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

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Docusign Selects Gong Revenue AI Operating System to Accelerate Sales Productivity and Drive Strategic Growth

SAN FRANCISCO, November 19th, 2025 – Gong, the leading Revenue AI company, today announced that Docusign, the global leader in intelligent agreement management, has selected Gong as its partner to accelerate sales productivity, enhance go-to-market effectiveness, and power their strategic growth initiatives. Gong’s AI Operating System (OS) for Revenue plays a critical role in advancing Docusign’s go-to-market strategies, with a focus on the adoption and growth of its Intelligent Agreement Management (IAM) platform. By leveraging Gong's insights and revenue AI capabilities, Docusign aims to improve sales effectiveness and productivity. This will be achieved by replicating successful outreach, better understanding buyer intent, and tailoring messaging and strategy based on this intelligence. “At Docusign, driving growth through operational excellence is a top priority," said Paula Hansen, President and Chief Revenue Officer at Docusign."The Gong Revenue AI OS provides the actionable insights and visibility we need to elevate our customer engagement, increase our sales productivity, and ultimately fuel our growth in key areas of our business. Gong’s technology allows us to coach at scale, drive repeatable best practices, and empower our teams with the data they need to succeed." Docusign plans to leverage the Gong Revenue AI OS, including Gong Forecast and Conversational Intelligence, to streamline sales enablement and increase team efficiency. Gong also seamlessly integrates into Docusign’s existing tech stack, creating a comprehensive, unified revenue ecosystem. In selecting Gong, Docusign emphasized the platform’s ability not only to improve day-to-day sales effectiveness but also to connect technology investments directly to measurable operational and revenue outcomes. The rollout also maintains critical standards of data privacy, security, and compliance for Docusign’s global organization. “We’re excited to welcome Docusign to the Gong customer community,” said Shane Evans, Chief Revenue Officer of Gong. “This is a marquee enterprise win, and this partnership is a strong validation of the impact Revenue AI is making with large enterprises. Docusign is a category leader and we’re looking forward to helping their team turn real-time customer signals into smarter actions, execute with greater consistency across their go-to-market motion, and achieve revenue growth at scale.” About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

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