Gong Recognizes Ten Companies Driving Efficient Growth with Revenue Intelligence

March 9, 2023

2023 Golden Gong Awards showcase companies using Gong’s automated insights to deliver strategic business results

PALO ALTO, CA – March 9, 2023: Gong, the Revenue Intelligence leader, today announced the winners of the third annual Golden Gong Awards, which recognizes companies using Gong to help their sales teams drive efficient revenue growth.

Ten companies were selected as winners based on their use of the Gong Reality Platform to increase sales productivity, improve deal execution, and help ensure the success of strategic initiatives, especially as market needs change. Gong supports revenue teams’ most critical workflows in one platform to understand pipeline risks and opportunities, and prompt revenue teams to take action accordingly. With this understanding, organizations can increase sales productivity and pivot their revenue strategies to better address changing market needs.

“More companies are choosing to consolidate their sales technology stack on the Gong platform because of its ability to increase revenue teams’ productivity, improve decision making, and drive efficient growth,” said Bríon O’Connor, CMO, Gong. “This year’s Golden Gong Awards recognizes the companies that have adopted this approach to transform their revenue organizations and grow strategically despite economic challenges.”

The 2023 Golden Gong winners are:

    • The A-Team (NEW) Best Use of Gong Across Your Organization Story: Alpine IQ
    • The CaptainBest Gong for People Story: Greenhouse Software
    • The Globetrotter (NEW) Best Use of Gong Across Countries Story: Mimecast & Indeed
    • The Innovator Most Creative Use of Gong Story: Datarails & Demandbase
    • The Most Valuable Player (MVP) (NEW) Best Use of the Entire Gong Platform Story: DemandScience
    • The Powerhouse (NEW) Best Gong for Performance Story: Andela
    • The StrategistBest Gong for Strategy Story: MasterClass
    • The Visionary Best “We Switched to Gong” Story: RollWorks

The Golden Gong Awards is an annual initiative to recognize companies leveraging revenue intelligence in an innovative way. This year’s winners were selected from 183 total nominations across 101 customer accounts. To learn more about how the Gong Reality Platform is helping companies across industries execute on their go-to-market strategies, please visit https://www.gong.io/case-studies/.

Quotes from the Golden Gong Award Winners

The A-Team – Best Use of Gong Across Your Organization Story:

Alpine IQ initially started using Gong solely for their customer success team and later brought Gong into the sales and marketing team.

“Gong is a pivotal part in Alpine IQ’s day to day operations. Our marketing team uses Gong to improve sales’ materials by listening to demos and pulling keywords for company-wide materials. The sales team save and share demos through Gong as well as use interaction insights to better improve sales calls,” said Alesia Anderson, Marketing Brand Manager, Alpine IQ. “Gong was instrumental in Alpine IQ’s 74% growth in recurring monthly revenue in 2022.

The Captain – Best Gong for People Story:

Greenhouse Software used Gong to help reinforce the training for its sales force (Small Business and Mid-Market Account Managers) around a new product that had recently been launched.

“At Greenhouse we strive to create a culture that fosters innovation and encourages our employees to think differently,” shared Jessica Clay, Senior Program Manager, Sales Enablement, Greenhouse Software. “Last year our Small Business and Mid-Market Account Management teams took a new approach to a product launch and we developed a biweekly game-film series using Gong. Gong provided a practical approach for managers and peers to discuss new ways of positioning the value of our product. This out-of-the-box thinking led to a significant improvement in our feedback loop and contributed to more than doubling our product revenue.”

The Globetrotter – Best Use of Gong Across Countries Story:

Indeed – the #1 job site worldwide – decided to roll out Gong globally because they needed a solution to help them understand and serve the diverse needs of their international audience.

Indeed’s global mission is to help people get jobs, and Gong has given the company the ability to capture calls from different countries and understand the unique cultural contexts of each region.

“We have used Gong.io’s advanced analytics to optimize our sales process in different regions, tailoring our approach to fit the specific needs and preferences of our clients,” said Nathan Davison, Manager, Learning and Development, who leads the continued education support at Indeed. “This has been particularly useful since we launched the ‘Indeed Way Methodology’ to Sales and Support to over 6000 reps globally in the past two years across all of our markets, and Gong has given us greater insight into what is working well, who is doing it best, and how we can model and evolve our approach based on this new level of insight.”

Mimecast has deployed Gong in nine different countries, all of which have a high adoption rate of the platform. It has helped the team provide a consistent Mimecast story when engaging with customers in each of their global theaters.

“Last August, we announced our new Work Protected branding and messaging, and it was extremely important that reps across all our locations were using it consistently in all customer-facing content. With Gong trackers and call filters, we have been able to set up saved searches to highlight examples of when new messaging has been used effectively and also flag when old messaging or content is used,” said Ian Gwynne, Technology Enablement Architect, Mimecast. “This helped us identify that we needed to provide better hands-on training in regions where time zones are difficult to manage, which led us to hire an enablement manager in a specific region to ensure that we are providing consistent support.”

The Innovator – Most Creative Use of Gong Story:

Datarails put Gong data at the center of its unique marketing campaign, where it had celebrities recording quotes from real Gong calls to show the problems that CFOs and Financial Planning and Analysis teams face on a daily basis, but do not talk much about.

“Getting celebrities from shows such as The Sopranos and The West Wing to narrate real-life problems of financial planning and analysis, as recorded on Gong calls, helped to show us a human brand who deeply understand the challenges of our target market,” said Jonathan Marciano, Director of Communications, Datarails. “Content such as this helped enable Datarails to grow at 3x ARR last year.”

Demandbase’s enablement team recently began hosting bi-weekly knowledge-sharing sessions they affectionately call, “Gong GOATs Live,” showcasing the best sales tactics captured by Gong.

“Each week we take a section or subsection of our playbook and focus on improving that specific skill,” said Jay Tuel, VP GTM Strategy, Demandbase. “For example, one month, we focused our Gong GOATs Live on learning to do outstanding discovery. The following month, we saw conversion rates to pipeline improve 8% for new business and 26% for upselling.”

The Most Valuable Player (MVP) – Best Use of the Entire Gong Platform Story:

DemandScience uses Gong to tie their revenue intelligence all together. While they initially switched from an alternative solution to Gong, they immediately observed greater benefits beyond the initial use case of getting conversational insights.

“We use everything from trackers to understand trends with our prospects and clients, but also market trends to help our product and marketing teams understand some of the sentiment in the market around certain initiatives. It’s helped lead our product development and get ahead on certain decisions,” said Eric Choronzy, SVP, North America Sales, DemandScience, “We’ve also onboarded Gong Forecasting globally as we finally made forecasting a priority going into 2023. Additionally, we’re beta users on Gong Assist, and see that as something we may onboard as well in the near future. Basically, we’re a full blown Gong shop over here, and are happy we made this decision.”

The Powerhouse – Best Gong for Performance Story:

Andela is the largest flexible network for on-demand, high quality remote digital talent leaned in heavily to its use of Gong in 2022, and saw its go-to-market organization transformed.

“As a fully remote company, we were looking for ways to improve our ramp times for new hires. We leverage various platforms to help facilitate a remote onboarding experience, but once we implemented Gong everything changed. As we implemented new offerings, we needed a way to quickly share strong examples of top reps pitching the offering in order to ensure reps could perform at their fullest potential” said Kieran Smith, Senior Manager, Revenue Enablement, Andela. “Since leaning into Gong, we have reduced our time to ROI to 12 weeks, shortened sales cycles by a third, and shrunk the time between onboarding an SDR to booking their first meeting to just 16 days.”

The Visionary – Best “We Switched to Gong” Story:

Initially, RollWorks used a conversational intelligence solution to record its sales calls. Over time, they realized the need for a platform to deliver more deal insights around how activity was impacting pipeline and renewals, and made the switch to Gong.

“In 2022, we focused most of our enablement around up-leveling and up-skilling our reps. With the macro-economic impact on the MarTech industry, it was important to ensure our Sales and CS teams were properly showing up to customer conversations as advisors and leading with value,” said Cheryl Bisram, Sr. Director Revenue Enablement, RollWorks. “With Gong, we have seen an increase in productivity and a 57% increase in average contract value in 6 months. We have also seen an increase in our appointment to qualified conversion rate from 34% – 50% amid 100% Gong adoption from all AE, AMs, and CSMs.”

RollWorks was also able to migrate their entire post-sale and renewal forecasting process to Gong boards. With unified Dealboard data, CRM data, and Gong’s AI trackers, they were able to analyze new product launch pitches as well as competitive conversations. It helped the team stay organized and focused on future quarters, helping improve their Net Dollar Retention 31 percentage points QoQ.

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About Gong

Gong unlocks reality to help people and companies reach their full potential. The Reality Platform™ autonomously empowers customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform captures and analyzes. Gong then delivers insights at scale, enabling revenue and go-to-market teams to determine the best actions for repeatable winning outcomes. More than 3,500 innovative companies like Morningstar Inc., Paychex, LinkedIn, Shopify, Slack, Sprout Social, Twilio, and Zillow trust Gong to power their business reality. For more information, please visit www.gong.io.

Recent Press Releases

Gong partnering with Microsoft to enable enterprises to automate workflows, act faster, and win more revenue with AI

Gong partnering with Microsoft to enable enterprises to automate workflows, act faster, and win more revenue with AI

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Its newest capability, Custom Agents, empowers any RevOps leader or sales manager to build and deploy governed AI agents, without engineering support. The launch also expands Gong Assistant across unified operating surfaces and introduces new Gong Enable capabilities that turn episodic sales coaching into continuous, AI-driven rep readiness. “Every revenue leader has AI. Almost none of them are moving the number with it," said Eilon Reshef, Chief Product Officer and Co-Founder at Gong. ”The Gong Revenue Harness gives agents the context to reason over real customer conversations, the permission models revenue teams require, and blueprints reverse-engineered from your actual wins. Agents continuously monitor every deal, route the right work to the right person, and feed outcomes back so every cycle makes the system smarter. This is what it means to operationalize AI for revenue outcomes." Harnessing AI Agents to Deliver Revenue Outcomes at Enterprise Scale While revenue teams know what it takes to win, high-value work like account research, stalled deal analysis, and renewal prep rarely happens consistently. Traditional CRM-native approaches miss the conversational signals that drive revenue, while DIY agent builders lack governance. Custom Agents solve this by allowing any stakeholder to describe a workflow in natural language inside Gong (e.g., monitoring accounts over $100K for specific risk signals and alerting the AE before Monday morning). As these agents run on the Gong Revenue Harness, they operate with strict enterprise control, scoped data access, a full audit trail, and configurable human oversight. Every agent inherits the security permissions already in place across Gong today, ensuring safe, autonomous execution. "As Udemy continues scaling globally, consistency and insights across our GTM team become increasingly important," said Grainne Wafer, Global Head of Field & Partner Enablement at Udemy. "Gong helps us simplify how people access information and take action, making it easier to scale effective workflows, apply best practices, and support more proactive, AI-driven execution across the organization." "As a company that embraces AI across the business, we always look for ways to help our teams turn customer insights into action," said Karine Terzibachi, Chief Business Officer at Attentive. "Gong helps us capture the voice of the customer at scale and share those insights across the company. With AI-powered intelligence in our workflows, we can make better decisions, share best practices more easily, and give customers a more consistent experience." Gong Assistant: Your Revenue AI, Always by Your Side AI shouldn't just run in the background; it needs to assist reps in the moment. Mission Big Dipper expands Gong Assistant to bring conversational AI directly into the flow of daily work: AI Builder in Gong Assistant: Teams can move from insight to action in a single conversation. Reps can ask what is driving a specific renewal risk and immediately generate a board-ready readout or objection-handling guide without losing context or switching tools. Gong Assistant in Account Console: Brings conversational AI directly into the account context, so account teams can prepare for meetings, investigate issues, align on upsell strategy, and generate outputs without leaving the flow of work. Gong Assistant in a standalone workspace: Gives revenue teams a dedicated home for analysis and building outputs. The workspace introduces new ways to focus the assistant with filters to zero in on a segment, team, or motion. Gong Enable: AI-Powered Rep Readiness and Coaching AI agents can manage the busywork between meetings, but revenue growth still hinges on the human interaction itself. Gong Enable introduces three new capabilities to close the gap between preparation and performance: Dry Run: Reps can launch realistic role-play rehearsals directly from an upcoming calendar invite. Gong automatically replicates the customer persona using real account context and conversation history, so the practice mirrors the actual call. AI Coach: Delivers a personalized, interactive conversation immediately after every AI Trainer session, giving reps concrete guidance before their next client attempt without waiting for a manager. AI Builder for Scorecards: Enablement teams can automatically generate complete, coaching-ready scorecards based on the exact criteria found in their top-performing closed-won calls, eliminating hours of manual evaluation design. Custom Agents are generally available this month, with new capabilities rolling out over the coming months. AI Builder in Gong Assistant, Gong Assistant in a standalone workspace, AI Coach, and AI Builder for Scorecards are generally available this month. Gong Assistant in Account Console and Dry Run are expected to be available in July 2026. To learn more about Mission Big Dipper, visit https://www.gong.io/blog/mission-big-dipper-revenue-ai-os ### About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. For more information, visit www.gong.io.

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Gong Growth Accelerates Past 55% YoY as Enterprises Adopt Revenue AI; ARR Tops $500M

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The world's largest companies are deploying Gong for production-grade AI rollouts, not pilots. Gong added more $1M+ customers in the last two quarters than in the previous six combined. Revenue has been broken in plain sight. Sellers spend 77% of their time on non-selling activities. A multi-trillion dollar industry runs 70 to 80% inefficient. The root cause is structural: legacy CRM depends on humans to log what happened, and it's hard to use. So in turn, go-to-market teams don't use it. Bad data in, no real insight out, and no automation is possible. Three of every four dollars get wasted on motion that doesn't convert. Gong is replacing that premise. The Gong Revenue Graph turns customer interactions across emails, calls, meetings, and deals into a living memory layer - one that makes real intelligence and automation possible for the first time. Gong's proprietary AI models, trained on revenue-specific data and combined with leading LLMs, convert that layer into decisions: which deals to chase, where the team is at risk, what to do next. Revenue professionals stop updating systems. The system runs the work. Today, 50% of Gong's customers now run multiple products on the platform, and use of flagship AI capabilities like Gong Assistant grew over 200% year over year. "We launched Gong a decade ago with a bet: AI would be bigger than cloud," said Amit Bendov, CEO and Co-Founder of Gong. "The market wasn't ready, so we toned the message down for years. The last three years have been the unlock. Every company is now investing in AI as a strategic priority, and the vision we had a decade ago is the reality driving this acceleration." Enterprise adoption of Gong has grown significantly year-over-year, with half of the Fortune 10 among Gong's customer base. Organizations such as ADP, Anthropic, Canva, Cisco, Docusign, Google, Paycor, Uber for Business, and Thomson Reuters are seeing immediate, measurable outcomes, including: Anthropic increased seller productivity 64%, giving AEs back 10 hours a week Uber for Business used Gong's agents to lift response rates 32% Canva saw a 60% lift in rep capacity Paycor achieved a 141% increase in deal wins “Scaling a B2B business in fintech requires strong visibility into your pipeline and how deals are actually progressing since the sales cycle is longer, more regulated, more risk-heavy, and more multithreaded than in other industries,” said Jason Steckler, Head of Revenue Strategy and Operations at Chime. “We saw immediate impact after implementing Gong, with strong productivity gains across our sales team and a much clearer view of what’s happening across our deals. We now have the insights to be more proactive in our go-to-market strategy and execute more effectively as we grow, and we’re excited to continue scaling our business with Gong as a key part of that growth.” "Recently surpassing $500M in ARR is a testament to how Gong has uniquely combined proprietary data with deep, real-world context on how GTM decisions are actually made,” said Dharmesh Thakker, General Partner at Battery Ventures. “By mastering the intersection of domain expertise and AI model optimization, they deliver the high-impact insights and orchestration necessary for revenue teams to operate at scale. Gong's advantage isn't just the AI, but the data and real-world context underneath it." Gong was recently named a Leader in the Gartner Magic Quadrant for Revenue Action Orchestration and recognized by Fast Company as one of the World's Most Innovative Companies of 2026 in Applied AI. About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. Learn more at gong.io.

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