How Experian boosted win rates by 25% and achieved sustainable growth with Gong’s AI Insights

Experian Employer Services (Experian) operates in a world where data security and compliance are non-negotiable. Like many large, established companies, they faced a dual challenge: Their sales forecasting was often inaccurate due to manual processes and fragmented data, and they needed an AI solution that was both deeply integrated and highly compliant, to give sellers time back and boost pipeline visibility.

By adopting the Gong Revenue AI Operating System (OS), Experian didn't just find a solution, they found a strategic partner. They successfully transitioned from relying on siloed, subjective data to leveraging a unified, AI-driven system that provides real-time, actionable insights.

Experian leveraged the Gong Revenue AI OS to transform customer insights into actionable strategies. The result was a dramatic improvement in sales outcomes: Experian's sales enablement team increased win rates by 25% and grew sales volume by 10%.

NOTE: This impressive result was instrumental in Experian winning The Strategists Award as part of the Golden Gong Award series presented annually by Gong!

Before Gong, Experian’s sales teams were burdened by manual spreadsheets and disconnected platforms. This administrative work resulted in delayed decisions and a reactive approach to risks. Their forecasting was a static snapshot in time.

The Gong Revenue AI OS provided a unified view of their customer interactions and deal progression, transforming forecasting from a chore into a dynamic, strategic advantage.

“With Gong, we shifted from static forecasting to data-driven deal prioritization. We now identify risks early and can scale with confidence.” —Lisa Dickson, Vice President of Sales Strategy and Enablement at Experian

This critical shift was powered by features that inject objectivity and intelligence into the pipeline:

• AI Deal Predictor: Gong’s AI analyzes dozens of signals to objectively grade the health of every deal and its likelihood of closing, assigning it a score so reps know which deals to prioritize.
• AI Deal Monitor: Managers are proactively alerted to deals that show signs of trouble, allowing for timely coaching and intervention.

“We no longer chase disconnected data. Gong offers us contextual insights, so we can focus on what I call green-time tasks that actually drive revenue,” says Dickson.

In choosing the Gong Revenue AI OS, Experian prioritized an AI system that meets stringent compliance standards without slowing down their sales team. As Dickson explains,“In a data-heavy, highly regulated space, the technology we bring to our sellers must be trustworthy, integrated, and truly make life easier.”

Gong delivered on this with key features that uphold strict governance, including custom role-based access controls so only authorized personnel can access sensitive conversation data. It also allows for automatic redaction and consent management for transcripts and recordings.

Experian’s adoption of the Gong Revenue AI OS has redefined how their sales team operates in a complex, data-driven, and regulated environment. By streamlining workflows, unifying forecasting and engagement data, and empowering sellers to focus on revenue-driving activities, they’ve shown that Gong isn’t “just another tool.” It’s a strategic partner.

As Dickson notes, “Gong doesn’t simply support our team, it steers it. It helps us stop wasting time, and instead, be guided by AI.”

With Gong’s Revenue AI OS, Experian has achieved sustainable growth by identifying risks early, prioritizing the right deals, and streamlining their processes so sellers have “green time” for selling. By using Gong to turn customer insights into action, Experian continues to navigate their data-rich industry confidently, so they can stay ahead in an ever-evolving market.