Selling skills
Gong Labs Live: The 3-Step Process to Handle ANY Sales Objection
Devin Reed
Content Author
Published on: November 5, 2019
Sales objections are inevitable.
Let’s face it: If your prospect didn’t have objections (whether about price, value, or relevance), they would have already signed the deal.
The most successful sales reps know how to overcome objection.
And while there are lots of objection handling techniques , there’s one you probably don’t know about (but should).
It’s called “the squeeze” and it’s a three-step process that will ensure that you 1) handle any objection, and 2) book the meeting.
In episode 18 of Gong Labs Live, Devin Reed and Adam Ochart break down the squeeze so you can handle sales objections like a pro.
Learn specific, proven closing techniques like mirroring, questioning, and crafting a strategic call to action to help you handle whatever sales objections come your way.
Content Author
Devin Reed is a leading content strategist and former sales professional. After starting his career in sales at companies that include Eventbrite, Devin joined Gong as one of their earliest sales hires. He later transitioned into content strategy, where he played a pivotal role in growing Gong’s LinkedIn following and establishing the company as a top B2B brand. He is also the founder of "The Reeder," a marketing consulting and media company, focused on content strategy for B2B marketing and sales teams. He now advises startups like TestBox and UserEvidence while serving as a Limited Partner at Stage 2 Capital.
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