Sales training software that turns every rep into a top performer
What is sales training software? An essential guide for revenue teams
Sales training software is a digital platform designed to help sales organizations onboard, coach, and continuously develop their teams. It brings together learning modules, real sales call analysis, and performance tracking—all in one place. Why does this matter? Because in today’s competitive B2B landscape, the difference between hitting quota and missing it often comes down to how quickly and effectively your reps learn, adapt, and execute.
Sales training software isn’t just about delivering courses. It’s about embedding learning into daily workflows, connecting training to real customer conversations, and making coaching actionable. The right solution can transform how you ramp new hires, reinforce best practices, and drive measurable improvements in pipeline and revenue.
Why do businesses use sales training software? Three reasons stand out:
- Accelerate ramp time: New hires get up to speed faster by accessing curated call libraries, on-demand lessons, and real-world examples—so they can start contributing to pipeline sooner.
- Drive consistent coaching: Managers can deliver targeted feedback based on actual sales interactions, not just role-play or theory. This consistency lifts the whole team.
- Measure and improve performance: With built-in analytics, leaders can track progress, identify skill gaps, and tie training directly to business outcomes like win rates and quota attainment.
- Call recording and analysis
- Coaching playlists and scorecards
- On-demand training libraries
- Performance dashboards and analytics
- Integration with CRM and communication tools
- Onboarding new reps: Streamline ramp with structured playbooks and real call examples.
- Ongoing coaching: Deliver feedback at scale, using real customer conversations as the foundation.
- Skill certification: Track completion of training modules and validate learning with scorecards.
- Peer learning: Enable reps to learn from top performers by sharing best-in-class calls and talk tracks.
See Gong in action
In this self-guided tour, discover key features that sales teams and leaders love.
Why Gong takes a fundamentally different approach
Most sales training software stops at content delivery or basic call review. Gong goes further. We believe your best training asset isn’t a static course—it’s the voice of your customer. Our platform captures every interaction, analyzes what actually drives deals, and turns that insight into personalized coaching and actionable next steps. It’s not just about learning—it’s about winning, every day.
Why use Gong for sales training software?
Traditional training solutions often leave you guessing: Are reps really absorbing what matters? Are managers coaching on the right calls? With Gong, you get a system built for revenue teams that want clarity, speed, and impact.
With Gong, you can:
- Ramp new hires up to quota 30 percent faster by giving them instant access to real sales conversations and proven talk tracks.
- Deliver targeted coaching at scale—managers can pinpoint exactly where reps need support, using AI-powered call analysis and scorecards.
- Standardize best practices across teams, so every rep learns from your top performers (not just the lucky few who sit next to them).
- Tie training directly to revenue outcomes, tracking improvements in win rates, deal size, and pipeline health.
The experience is seamless. Gong’s AI surfaces coaching moments automatically, integrates with your CRM and communication stack, and makes it easy for managers and reps to collaborate on growth. No more chasing down recordings or wondering if training is working—just actionable insight, every day.
See Gong’s sales training solution in action
What does this look like in practice? Here’s how revenue teams use Gong every day:
New reps binge-watch curated playlists of winning calls, so they sound like pros from day one.
Managers use AI-driven scorecards to review calls, leave time-stamped feedback, and track improvement over time.
Analytics reveal where reps struggle—whether it’s objection handling, pricing, or closing—so you can intervene early.
Top performers share their best moments, and everyone learns from real customer interactions, not just theory.
How does Gong’s sales training system work?
Here’s what happens behind the scenes:
Gong automatically joins scheduled calls or records inbound/outbound phone conversations, with clear consent and privacy controls built in.
Every call is securely stored in the cloud, encrypted at rest and in transit, with customizable access permissions for compliance.
Gong’s AI transcribes the call in near real time, tagging key topics, action items, and risks.
All recordings and transcripts are indexed and made instantly searchable. You can filter by rep, account, deal stage, or keyword—so you always find what you need.
Insights from calls feed directly into your coaching, pipeline, and forecasting workflows—so you’re always working with the full truth, not just CRM notes.
More than sales training software
Sales training is just the start. Gong connects every coaching moment to your broader Revenue AI vision, turning learning into action across the entire go-to-market engine.
Unified data foundation
Every conversation, email, and meeting is captured and organized—giving you a single source of truth for coaching, enablement, and performance management.
AI-powered insights
Gong’s domain-specific AI models surface what actually drives deals, so you can focus training on what moves the needle.
Embedded AI agents
From AI Call Reviewer to AI Trainer, Gong’s agents automate feedback, suggest next steps, and keep reps on track—no extra admin required.
Enterprise-grade governance
Security, privacy, and compliance are built in, so you can scale training across global teams with confidence.
How sales training software powers Gong’s AI OS
Sales training isn’t a silo—it’s the engine that powers your entire revenue operating system. Here’s how Gong’s training data flows into every part of your go-to-market motion:
Gong Engage: Turn training into personalized outreach
Gong’s sales training insights feed directly into your engagement workflows. That means:
- Reps can access winning talk tracks and objection-handling tactics right inside their outreach tools.
- AI Composer crafts personalized follow-ups based on real call outcomes, not generic templates.
- AI Tasker suggests next-best actions, so reps always know what to do next—no guesswork.
Gong Enable: Transform learning into coaching assets
Training content becomes living, breathing coaching material inside Gong Enable:
- AI Trainer builds realistic role-play scenarios from your actual sales calls, so reps practice what matters.
- Scorecards and playlists make it easy to reinforce best practices and track skill development over time.
- Managers can spot coaching opportunities and deliver feedback in the flow of work—not just in quarterly reviews.
Gong Forecast: Connect training to pipeline and revenue
Every coaching moment, every skill improvement, feeds into your forecast:
- AI Deal Reviewer flags deals at risk due to skill gaps or missed steps, so you can intervene early.
- Training progress is tied to pipeline movement—see which reps are improving, and how it impacts revenue.
- AI Revenue Predictor uses coaching and training data to refine forecast accuracy, giving you a true picture of what’s coming in.
The result? Training isn’t just a checkbox—it’s a strategic lever for growth.
See sales training software in action
Glacier Media: Accelerating new rep success in a virtual world
Challenge: Glacier Media, a leading Canadian media and digital marketing company, faced a major challenge during the shift to remote work: they lost visibility into what their sales reps were doing and struggled to onboard and coach new hires effectively. With over 1,000 employees and a rapidly evolving product suite, traditional in-person training and coaching simply couldn’t keep up.
Solution: Glacier Media implemented Gong to digitize their sales training and coaching process. Gong’s platform enabled them to:
- Capture and analyze every sales call, providing managers with data-driven insights into rep performance.
- Build a comprehensive training library of real calls, so new reps could learn from actual customer conversations.
- Use AI-powered scorecards and feedback tools to deliver consistent, actionable coaching at scale.
- Track rep engagement with training materials, ensuring everyone was ramping up and improving.
Results:
- Dramatically reduced new hire ramp time—reps started contributing to pipeline faster than ever before.
- Managers saved hours each week by leveraging Gong’s training library and automated feedback tools.
- Coaching consistency improved across teams, with objective scorecards and clear benchmarks for success.
- Glacier’s top performers are now those who actively use Gong to upskill, coach, and train themselves—driving a culture of continuous improvement.
Stop losing winnable deals
Boost win rates, increase average deal size, and increase revenue per rep with Gong, the #1 revenue AI platform.
What our customers say
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
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See how Gong’s sales training software and AI OS for revenue teams can help you:
- Accelerate new hire ramp time and drive consistent coaching
- Tie training directly to pipeline, win rates, and revenue
- Build a culture of continuous learning and improvement
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